Managing Keywords

Keyword Management organises and tracks the search terms most important to your business. Well-managed keywords drive targeted traffic, improve content relevance, and help you identify opportunities for growth.

Why keyword management matters

Effective keyword management gives you:

Targeted traffic from search engines to your website
Better content relevance by aligning with user search intent
Organised SEO efforts around specific domains and categories
Performance tracking of important search terms over time
Opportunity identification for content development and optimisation

Add keywords

Step 1: Select your domain

Navigate to Manage Keywords
Click "Add New Keywords" to expand the form
Select your domain from the dropdown

If you don't see your domain, you'll need to set it up first.

Step 2: Enter your keywords

Type or paste your keywords in the input field. You can enter multiple keywords by:

Separating them with commas: coffee beans, espresso machine, cold brew
Placing each on a new line

Keep keywords clear and specific. "Organic coffee beans" works better than just "coffee".

Step 3: Add the keywords

Click "Add Keywords". Your keywords appear in the table below without categories. You'll assign categories next.

Tips for adding keywords:

Add related keywords in batches to save time
Be specific to target the right audience
Use natural language as people actually search
Include variations like singular and plural forms
Consider search intent: informational, navigational, or transactional

Assign categories to keywords

Categories help you organise keywords by topic, product type, or service area. You can assign multiple categories to each keyword.

Assign categories

Find the keyword in the table
Click "Add" in the Categories column
A modal opens showing:
- The keyword you're categorising
- Available categories for that domain
- The option to create new categories

Select or create categories

Use existing categories:

Click the dropdown and select one or more categories
Multiple categories can be assigned to a single keyword
Selected categories show with a blue background

Create new categories:

Type a new category name in the dropdown
The system shows "Create category: [your text]"
Click the option or press Enter
The new category is created and assigned instantly
It's now available for other keywords in this domain

Save your changes

Click "Save Changes" to apply the categories. Your keywords now display their categories as grey tags.

Manage categories

View categories

Keywords display their categories as grey tags in the Categories column. Keywords without categories show a yellow "No categories" indicator.

Edit categories

Click "Add" next to the keyword
The modal opens with currently assigned categories selected
Add new categories by selecting them or typing to create new ones
Remove categories by deselecting them
Click "Save Changes"

Remove individual categories

Remove a single category quickly:

Find the category tag on the keyword
Click the "×" icon on the tag
The category is removed immediately

Remove all categories

Click "Add" next to the keyword
Deselect all categories in the dropdown
Click "Save Changes"
The keyword shows "No categories"

Filter and search

Filter by domain

View keywords from a specific website. The category count and available categories update automatically.

Filter by category

View only keywords assigned to a specific category.

Search keywords

The search box filters in real-time across:

Keyword names
Categories
Domains
Search volume
Keyword difficulty

View statistics

The header displays:

Total keywords - filtered by selected domain
Categorised keywords - keywords with at least one category assigned

These counts update automatically as you filter by domain.

Delete keywords

Remove keywords you no longer want to track:

Find the keyword in the table
Click the trash icon in the Actions column
Confirm the deletion
The keyword and its data are permanently removed

Navigate large keyword lists

The table uses pagination for fast performance:

Page numbers appear at the bottom of the table
Click any page number to jump to that page
Use "Previous" and "Next" buttons to move between pages
Each page displays 20 keywords

Sort your keywords

Click any column header to sort:

Keyword - Alphabetical order
Category - Alphabetical by category name
Domain - Alphabetical by domain name
Volume - Numerical by search volume
Difficulty - Numerical by keyword difficulty score

Click once to sort ascending, again for descending.

Understand keyword metrics

Keyword volume

Average monthly searches for this keyword:

High volume (1,000+): Many people search for this term
Medium volume (100-1,000): Moderate search interest
Low volume (1-100): Limited search interest

Higher volume means more potential traffic but also more competition.

Keyword difficulty

Score from 0-100 indicating how hard it may be to rank:

Easy (0-30): Lower competition, easier to rank
Moderate (31-60): Average competition, moderate effort to rank
Hard (61-80): High competition, significant effort to rank
Very hard (81-100): Extremely competitive, very difficult to rank

Focus on a mix of difficulty levels. Include easier terms for quick wins and more competitive terms for long-term value.

Best practices

Organise effectively

Group keywords by intent in the same category
Be specific with categories: use "Coffee Makers" instead of "Products"
Review regularly as your business evolves

Maintain your database

Audit quarterly: review your keyword list every 3-4 months
Remove irrelevant keywords that no longer align with your business
Add seasonal terms when relevant
Update categories as your structure changes

Plan strategically

Start with core terms directly related to your products and services
Expand to related terms your audience uses when researching
Include long-tail variations: longer, more specific phrases that are often less competitive
Balance difficulty levels with both easier and more challenging keywords

Common questions

How many keywords should I track? Quality matters more than quantity. Start with highly relevant keywords per domain and expand as needed. Focus on terms that align with your business goals.

Can I import keywords in bulk? Add multiple keywords at once by separating them with commas or line breaks in the keyword input field.

What if my keyword shows 0 volume? Zero volume may indicate:

Very low search interest (fewer than 10 searches per month)
A very new term not yet tracked in databases
A misspelling or unusual phrasing

Consider keeping these keywords if they're highly relevant to your business. They might still drive some traffic.

How do I decide which keywords to focus on first? Consider these factors:

Relevance to your business
Balance of search volume and difficulty
Conversion potential: will searchers become customers?
Current rankings: prioritise terms where you're already on page 2 or 3

Glossary

Domain: The website where you want to rank for specific keywords

Category: A grouping of related keywords for organisational purposes

Keyword: A word or phrase users type into search engines

Search volume: Average number of monthly searches for a specific keyword

Keyword difficulty: Score indicating how challenging it is to rank for a keyword

Long-tail keywords: Longer, more specific phrases with lower search volume but often higher conversion potential

Search intent: The purpose behind a user's search—informational, navigational, transactional, or commercial investigation

Get started

Keyword management is an ongoing process. Search trends evolve, your business grows, and search engines update their algorithms. Stay engaged with your keyword strategy, make adjustments as needed, and use the insights you gain to guide your content and SEO approach.

Start by adding your most important keywords, then assign categories to organise them effectively. Review and refine regularly to build strong search visibility over time.