Managing Categories

Category Management organises your keywords into logical groups based on topics, products, services, or any classification that makes sense for your business. Well-structured categories make it easier to track, analyse, and optimise your SEO performance.

Why categories matter

Effective category organisation gives you:

• Better keyword organisation for easier management
• Clearer reporting by analysing performance by category
• Focused content planning based on category performance
• Easy identification of gaps in your keyword strategy

Two ways to manage categories

You'll use two tools that work together:

1. Keywords tab - Assign categories as you work with keywords
2. Category Tags tab - Create and manage your category structure

Use whichever fits your workflow at any moment.

Managing categories in the Keywords tab

Add your keywords first

1. Navigate to Manage Keywords → Keywords tab
2. Click "Add New Keywords"
3. Select your domain
4. Enter keywords (one per line or comma-separated)
5. Click "Add Keywords"

Your keywords appear in the table without categories. You'll assign them next.

Assign categories to keywords

Once keywords appear in the table:

1. Find the keyword
2. Click "Add" in the Categories column
3. Select existing categories or create new ones
4. Click "Save Changes"

Create categories on the fly:

• Type a new category name in the dropdown
• Click "Create category: [your text]" or press Enter
• The category is created and assigned instantly
• It's now available for other keywords in this domain

Assign multiple categories: Select as many categories as you need for each keyword. They'll display as grey tags.

Edit or remove categories

Edit categories:

1. Click "Add" next to the keyword
2. Add or remove categories in the dropdown
3. Click "Save Changes"

Remove a single category: Click the "×" on the category tag. No confirmation needed.

Remove all categories:

1. Click "Add" next to the keyword
2. Clear all selections
3. Click "Save Changes"

Filter and search

Filter by domain: View keywords from a specific website. Category counts update automatically.

Filter by category: View only keywords with a specific category assigned.

Search: Filter in real-time across keywords, categories, domains, search volume, and difficulty.

View stats: The header shows total keywords and categorised keywords for your selected domain.

Managing categories in the Category Tags tab

The Categories tab gives you a dedicated space to build and maintain your category structure.

Create categories in bulk

1. Navigate to Manage Keywords → Category Tags tab
2. Select your domain
3. Enter category names (comma-separated or one per line)
4. Click "Add Categories"

Categories appear in the table below and become available in the Keywords tab.

Delete categories

1. Find the category in the table
2. Click the trash icon
3. Confirm deletion

Important: Deleting a category removes it from all keywords currently using it. The keywords remain but lose this category assignment.

Build an effective category structure

Naming your categories

Be specific:

• Good: "Organic Coffee Beans", "Winter Running Gear"
• Poor: "Products", "Stuff"

Stay consistent: Pick title case or lowercase and stick with it across all categories.

Think hierarchically: Use naming patterns to group related categories:

• "Shoes - Running"
• "Shoes - Casual"
• "Shoes - Formal"

Keep it concise: Aim for 1-4 words per category.

Structure for your needs

Create categories based on how you'll analyse data:

E-commerce:

• Product line: Shoes, Clothing, Electronics
• Customer segment: Men, Women, Children
• Purchase intent: Research, Comparison, Purchase

Service business:

• Service line: Consulting, Implementation, Support
• Industry: Healthcare, Finance, Retail
• Location: New York, Chicago, Remote

Content publisher:

• Topic: Technology, Health, Finance
• Content type: How-to Guides, Reviews, News
• User intent: Informational, Transactional

Keep it manageable

Aim for 10-30 categories per domain. Too few means poor organisation. Too many creates complexity and overlap.

Common questions

Can I assign multiple categories to one keyword? Yes. Use multiple categories for cross-referencing (e.g. "Running Shoes" + "Nike" + "Sale Items").

Can categories have the same name across domains? Yes. Each domain has its own category list.

When should I use each tab? Category Tags tab for planning and bulk creation. Keywords tab for daily management and quick assignments.

What happens when I delete a category? It's removed from all keywords using it. The keywords remain but lose that category assignment.

Why don't I see my category in the dropdown? Check you're working with the correct domain. Categories are domain-specific.

Can I rename a category? Create a new category with the desired name, reassign keywords, then delete the old category.