Keyword Summary

The Keyword Summary Chart shows you how individual keywords perform in search results over time. Think of it as a health monitor for each keyword you're tracking – it reveals ranking patterns, identifies problems, and provides AI-powered recommendations to improve your positions.

Unlike the Average Position Chart (which shows overall trends), this tool focuses on specific keywords, giving you detailed insights into why each one ranks where it does.

Getting Started

Accessing the Feature

1. Navigate to Keywords in your SERP360 dashboard
2. You'll see a table listing all your tracked keywords
3. Click any keyword row to open its detailed chart
4. The chart expands below the row you clicked

Understanding the Table

Before diving into charts, familiarize yourself with the keyword table:

Reading Position Numbers

• Position 1-3: Top of page (excellent)
• Position 4-10: First page (good)
• Position 11-20: Second page (needs improvement)
• Position 100+: Deep in results (action required)
• Not Ranked: Not appearing in top 100
• No Data: No recent ranking checks available

Using the Chart

Opening a Keyword Chart

1. Click any row in the keyword table
2. The row expands to show a line chart
3. A chevron icon (▼) changes to indicate the row is open
4. Click the row again to close the chart

Chart Elements

The Line

• Shows your ranking position over time
• Lower on the chart = better ranking (position 1 is at the top)
• Solid line = your actual rankings
• Dotted line with small dots = "carried forward" data (explained below)

The Grey Band

• Area at the bottom labelled "Not ranked"
• When your line enters this area, you've dropped out of the top 100

Page Boundaries

• Red dashed line = Page 10 threshold (position 100)
• Helps you visualize how far into search results you are

Annotations

• Small labels on the chart marking events
• Shows changes you've logged (content updates, algorithm changes, etc.)
• Hover over them to see details

Understanding "Carried Forward" Data

Sometimes you'll see small dots on the line instead of a continuous line. This means:

• No new ranking was recorded that day
• The system shows the last known position to prevent gaps
• This is normal – rankings aren't always checked daily
• Helps you see overall trends without visual breaks

Why this matters: If you see many carried-forward dots, it might mean:

• Your keyword checks aren't running frequently enough
• The keyword temporarily disappeared from results
• There was a technical issue with data collection

Competitor Comparison

When competitor data is available:

• Dotted lines appear alongside your solid line
• Shows how competitors rank for the same keyword
• Helps you understand if ranking changes are due to your efforts or market shifts

Filters and Controls

Date Range Selector

Control the time period displayed:

• Last 7 Days: Recent performance (good for monitoring changes)
• Last 30 Days: Standard view (default, shows monthly patterns)
• Last 60 Days: Medium-term trends
• Last 90 Days: Quarterly overview
• Last 180 Days: Half-year analysis
• Last Year: Annual perspective

Tip: Use shorter periods after making changes; longer periods to spot seasonal patterns.

Search Group Filter

Select which website or project to analyse:

• Dropdown shows all your tracked sites
• Changing this reloads the table with that site's keywords
• Charts automatically update to match

Category Filter

Narrow focus to specific keyword groups:

• All Categories: See everything
• Specific Category: Focus on one theme (e.g., "Product Pages")

Example: If you run an e-commerce site, filter by "Product Keywords" to see how your product pages perform separately from blog content.

Search Engine Filter

Choose which search engine to analyse:

• All Engines: Combined view
• Google: Focus on Google rankings
• Bing: Focus on Bing rankings
• Additional engines if tracked

Why use this: Different search engines rank pages differently. You might perform well on Google but poorly on Bing – this helps you spot those gaps.

Competitor Filter

Compare against specific competitors:

• All Competitors: See aggregate competitor data
• Specific Competitor: Focus on one rival domain
• Only appears if competitor data is being tracked

Using the Keyword Search

The search box at the top of the table helps you find specific keywords quickly.

How to use it:

1. Type any part of the keyword you're looking for
2. The table filters in real-time
3. Clear the box to see all keywords again

Search tips:

• Partial matches work (typing "coffee" finds "best coffee machines")
• Case doesn't matter
• Results update as you type

Sorting the Table

Click any column header to sort by that field:

• First click: Sort ascending (A-Z, 1-10)
• Second click: Sort descending (Z-A, 10-1)
• Arrow indicator shows current sort direction

Useful sorts:

• Sort by Volume: Find your highest-traffic keywords
• Sort by Latest: See your best/worst current rankings
• Sort by Status: Group improving/declining keywords together
• Sort by Difficulty: Focus on easy wins vs. hard challenges

AI Analysis Feature

What It Does

The AI Analysis button generates specific, actionable recommendations for improving your keyword's ranking. Unlike generic SEO advice, these suggestions are based on:

• Your actual ranking data and trends
• Your page content
• Competitor page content
• Search engine behaviour patterns
• Velocity of ranking changes

Triggering the Analysis

1. Open a keyword chart (click a row in the table)
2. Wait for the chart to load
3. Click the "AI Analysis" button in the toolbar
4. Loading spinner appears (usually 10-30 seconds)
5. Results display below the chart

Understanding the Analysis

The AI provides several sections of insights:

1. Recommendations (Main Section)

This is the most important part – specific changes to make:

Structure Improvements

• Changes to headings, paragraph organization, content flow
• Where: "Introduction – paragraph 2"
• What: "Add comparison table with columns: Feature | Your Product | Competitor"
• Why: "Addresses declining reliability rate of 67% over last 7 days"

Semantic Gaps

• Missing topics or content areas
• Comparison to what competitors cover
• Specific content to add

User Engagement Fixes

• Improvements to make content more engaging
• Based on actual user behaviour data (when available)
• Addresses bounce rates, scroll depth issues

Priority Levels:

• Immediate: Action within 1-2 weeks (critical for rankings)
• Near-term: Action within 1-2 months (important improvements)
• Can-wait: Lower priority (implement when time allows)

2. Movement Assessment

Explains what's happening with your rankings:

Period Change

• "Declined 5 positions over 30 days"
• Shows overall trend across the full time period

Recent Change

• "Improved 2 positions in the last 7 days"
• Focuses on the most recent week
• Helps you spot momentum shifts

Velocity

• "Moving at -0.8 positions per week (declining)"
• Shows the speed of change
• Negative = getting worse, Positive = getting better

Example: "Over 30 days you've dropped from position 7 to position 12 (declined 5 positions). However, in the last 7 days you've improved from position 14 to position 12 (improved 2 positions), suggesting recent changes may be working. Velocity: +0.3 positions per week (improving)."

3. Content Analysis

Keyword Relevance

• "Current density: 1.8%, competitor density: 2.3%, target range: 1-3%"
• Tells you if you're using the keyword too much, too little, or just right

Content Structure

• Comparison of heading organization
• Paragraph length analysis
• Readability assessment

Semantic Coverage

• Topics competitors cover that you don't
• Depth of content comparison

4. Performance Snapshot

Strengths

• What you're doing well
• Why certain aspects work

Weaknesses

• Specific performance issues
• Observable problems in the data

5. Competitor Insights

Advantages

• What competitors do better
• Specific content elements they have

Disadvantages

• Where you outperform competitors
• Your unique strengths

6. Detailed Analysis (Accordion)

Click "Detailed Analysis" to expand additional information:

Engine Performance

• Breakdown by search engine
• Start position → End position
• Reliability rate (how consistently you rank)
• Velocity (speed of change)

Ranking Root Causes

• Movement-driven factors (why positions changed)
• Reliability limiters (why rankings fluctuate)
• Strategic gaps (what's missing vs competitors)

Ranking Analysis

• Movement attribution (specific reasons for changes)
• Reliability analysis (consistency evaluation)
• Engine-specific differences
• Annotation correlations (how your logged events match ranking changes)

Taking Action on Recommendations

Adding Tasks to Your Kanban Board

Each recommendation has an "Add to Kanban" button:

1. Click the "+ Add to Kanban" button on any recommendation
2. A project selection dialog opens
3. Choose which project board to add it to
4. Click "Confirm Selection"
5. The task is created automatically
6. Button changes to "✓ Added" (greyed out)

What gets added:

• Recommendation title
• Full description
• Page URL
• Keyword being targeted
• Section to modify
• Current state of content
• Recommended changes
• Priority level

Why use this:

• Organizes your SEO work into actionable tasks
• Tracks progress (To Do, In Progress, Done)
• Shares work across your team
• Prevents forgetting recommendations

Reading the Chart Effectively

Spotting Patterns

Steady Improvement

• Line consistently moving up (lower positions)
• Velocity is positive
• Good sign – your efforts are working

Steady Decline

• Line consistently moving down (higher positions)
• Velocity is negative
• Action needed – investigate causes

Volatility

• Line jumps up and down erratically
• Low reliability rate in AI analysis
• Suggests content quality issues or algorithm confusion

Sudden Changes

• Sharp vertical movements
• Check annotations for correlating events
• May indicate algorithm updates or major competitor changes

Understanding Competitor Lines

Your line above competitor (lower position number)

• You're outranking them
• Study what you're doing right

Competitor line above you (lower position number)

• They're outranking you
• Use AI analysis to see what they do differently

Lines converging

• Gap is closing (good if you're catching up, bad if they're catching you)

Lines diverging

• Gap is widening (analyse why)

Position Thresholds That Matter

Position 1-3: Above the fold on mobile – massive visibility

Position 4-10: Still first page – good traffic Position 11:

Second page – major traffic drop

Position 20+: Third page or more – minimal traffic

Position 100+: Effectively invisible

Why these matter:

• Many users never scroll past position 10
• Position 1 gets ~30% of all clicks
• Position 11 gets <5% of clicks
• Small changes near the top have big traffic impacts

Exporting Your Data

Exporting AI Analysis

1. Scroll to the AI analysis section
2. Click the export button (document icon)
3. A text file (.txt) downloads
4. Contains all analysis content in plain text

Uses for exported data:

• Share with team members
• Include in reports
• Archive for future reference
• Compare before/after analyses

Chart Export

The chart has a three-dot menu in the top-right corner:

Options:

• Download PNG: Image file for presentations
• Download JPEG: Smaller image file
• Download PDF: Print-ready document
• Download SVG: Vector graphic (scalable)

Troubleshooting

"No Data Available for Selected Period"

Possible causes:

• Keyword not tracked for this time period
• Date range extends before tracking started
• All data points are null

Solutions:

• Shorten the date range
• Check if tracking is active for this keyword
• Verify search group selection

Chart Shows Only "Not Ranked"

Possible causes:

• Keyword genuinely not ranking
• Tracking configuration issue
• Wrong search engine selected

Solutions:

• Try different date ranges (you might have ranked before)
• Check search engine filter (you might rank on Bing but not Google)
• Verify keyword is spelled correctly

AI Analysis Takes Too Long

If loading exceeds 60 seconds:

• Refresh the page
• Close and reopen the keyword chart
• Try again in a few minutes

Normal processing time: 10-30 seconds

N

o Competitor Data Shows

Possible causes:

• Competitor not ranking for this keyword recently
• Competitor tracking not enabled
• Selected competitor doesn't match tracked domains

Solutions:

• Try "All Competitors" option
• Check if competitor tracking is configured
• The AI will still provide user-focused recommendations

Recommendations Seem Generic

This shouldn't happen – the AI is designed for specific suggestions. If you get generic advice:

1. Check that the keyword chart loaded properly
2. Verify competitor data is available
3. Try re-running the analysis
4. Contact support if it persists

The AI should always provide:

• Exact section locations ("Introduction - paragraph 2")
• Specific content to add (examples, tables, FAQs)
• Data-backed reasoning (velocity, position changes)

Frequently Asked Questions

Why are my rankings different from what I see when I search?

Rankings are personalized based on:

• Your search history
• Your location
• Your device
• The time of day

The tool shows objective rankings from a neutral perspective, which is more accurate for tracking performance.

Can I analyse multiple keywords at once?

Not in one chart – each keyword gets its own detailed analysis. However:

• The Average Position Chart shows overall trends
• You can quickly click through multiple keywords in the table
• Export and compare analyses offline

Why do some recommendations have no competitor info?

When competitor data is unavailable:

• The AI focuses on absolute improvements
• Recommendations based on best practices
• Uses your historical data for context
• Still provides valuable optimization guidance

Can I ignore Can-wait recommendations?

Short term: Yes, focus on Immediate priorities Long term: No, implement them eventually

Think of it like home maintenance:

• Immediate = roof leak (fix now)
• Near-term = painting (do soon)
• Can-wait = organize garage (do when time allows)

All improve your "home," but some are more urgent.

How accurate is the competitor analysis?

The AI only sees what you see:

• Public content on both pages
• Ranking data from search engines
• Observable patterns

What if recommendations contradict each other?

Rare but possible:

• Different search engines want different things
• Some recommendations might be in tension

Resolution:

1. Focus on Google first (largest traffic source)
2. Implement highest-priority recommendation
3. Test and measure
4. Adjust based on results