Keyword Summary

What is the Keyword Summary Analysis?

The Keyword Summary Analysis is a powerful feature that provides detailed insights into the performance of your individual keywords across different search engines. It combines ranking data with content analysis and competitor comparison to give you actionable recommendations for improving your search positions.

This feature answers the critical question: "Why is my content ranking where it is, and what can I do to improve it?"

keyword summary

Why Keyword Summary Analysis Matters for Your Business

Understanding how specific keywords perform and why can transform your SEO strategy:

  • Root Cause Identification: Discover exactly why a keyword is ranking well or poorly
  • Content Gap Analysis: Identify specific content elements missing from your pages
  • Competitive Intelligence: See how your content compares to top-ranking competitors
  • Actionable Recommendations: Get specific, prioritized content improvements
  • Cross-Engine Performance: Understand why a keyword might rank differently on Google, Bing, and Yahoo

Accessing the Keyword Summary Analysis

The Keyword Summary Analysis can be accessed in two ways:

From the Keyword Summary Table

  1. Find a keyword you want to analyze in the Keyword Summary Table
  2. Click on the row to expand it and reveal the keyword chart
  3. Click the "AI Summary" button to generate a detailed analysis

Using Filters to Refine Your Analysis

To get more targeted insights, use these filtering options before generating your analysis:

  • Date Range Filter: Select a time period (30, 60, 90 days, or All) from the dropdown to focus on specific performance windows
  • Search Group Filter: Choose a specific search group from the dropdown to analyze keywords from a particular project or campaign

These filters affect both the chart data and the resulting AI analysis, allowing you to investigate specific time periods or campaigns.


keyword summary chart

Interactive Features

The Keyword Summary tool includes several interactive features to enhance your analysis:

Toggle Button

The toggle button (▼/▲) at the top of the analysis section allows you to:

  • Show/hide the analysis content
  • Collapse the section when not needed
  • Expand it again without regenerating the analysis

Export Button

Each analysis includes an export button that allows you to:

  • Save the analysis as a text file
  • Share the insights with team members
  • Archive analyses for historical comparison

To export an analysis:

  1. Click the export button (file icon) at the bottom of the analysis
  2. Choose a save location on your device
  3. The file will be saved with the analysis ID as its filename

Annotation System

The chart supports annotations, allowing you to mark important events or changes that might affect rankings:

  • View Annotations: Existing annotations appear as labeled markers on the chart
  • Add Annotations: Create custom annotations to mark algorithm updates, content changes, or other significant events
  • Track Correlation: The analysis will reference these annotations to help explain ranking fluctuations

Understanding the Keyword Summary Analysis Report

keyword summary analysis

The analysis report is divided into three main sections:

1. Performance Summary

This top section provides a high-level overview of your keyword's performance:

Content Analysis

  • Keyword Relevance: How well your content matches the search intent
  • Content Structure: Assessment of your content organization
  • Semantic Coverage: How thoroughly you cover the topic

Performance Snapshot

  • Strengths: Specific content elements helping your rankings
  • Weaknesses: Specific content issues hurting your rankings

Key Recommendations

Prioritized, specific actions you can take to improve your rankings, each marked with a priority level (HIGH/MEDIUM/LOW)


2. Competitor Insights

This section analyzes how your content compares to competitors ranking for the same keyword:

  • Competitor Advantages: What competitors do better than you
  • Competitor Disadvantages: Where your content outperforms competitors
  • Action Plan: A concise strategy to outperform competitors

3. Detailed Analysis

This in-depth section breaks down exactly why your keyword is performing as it is:

Search Engine Performance

Shows your ranking status across Google, Bing, and Yahoo:

  • Whether you're ranking or not for each search engine
  • Your starting and ending positions
  • The trend (improving, declining, stable)

Each search engine is analyzed separately because:

  • Different search engines use different ranking algorithms
  • Your content may perform differently across engines
  • User behavior varies between search engine audiences
  • Optimization strategies may need to be adjusted per engine

Ranking Root Causes

  • Non-Ranking Factors: Why you're not ranking at all on certain search engines
  • Ranking Limiters: What's preventing better positions where you are ranking

Content Opportunities

  • Structure Improvements: How to better organize your content
  • Semantic Gaps: Important terms or topics missing from your content
  • User Engagement Fixes: How to reduce bounce rate and improve engagement signals

User Engagement Metrics

The analysis incorporates actual user behavior data from your page:

  • Scroll Depth Analytics: Shows how far visitors scroll down your page
    • Percentage of users who reach different page sections
    • Bounce rate (users who leave without scrolling)
    • Completion rate (users who reach the bottom of the page)
  • Time Spent Analytics: Reveals how long visitors engage with your content
    • Average time spent at different scroll depths
    • Peak engagement points (where users spend the most time)
    • Time-based bounce rate (visitors who leave quickly)

These engagement metrics help identify content areas that may need improvement to better satisfy user search intent.


Ranking Analysis

  • Fluctuation Causes: Explanations for significant ranking changes
  • Engine Differences: Why performance varies across search engines
  • Annotation Correlations: How specific events affected your rankings

4. Competitor Analysis

The system automatically analyzes your top competitor for the keyword:

  • Content Retrieved: The system scrapes both your page and a top-ranking competitor page
  • Side-by-Side Comparison: Content is analyzed for differences in structure, depth, and focus
  • Gap Identification: Missing elements in your content that competitors include
  • Strength Recognition: Areas where your content outperforms competitors

This competitive analysis happens automatically without requiring you to identify competitors manually.

How to Use the Keyword Summary Analysis

For Non-Ranking Keywords

If your keyword is not ranking at all on one or more search engines:

  1. Focus on the Non-Ranking Factors in the Detailed Analysis section
  2. Implement the recommendations with HIGH priority first
  3. Pay special attention to Semantic Gaps that might be critical for search intent
  4. Address the Competitor Advantages to close the gap

For Poorly Ranking Keywords

If your keyword is ranking but in lower positions than desired:

  1. Review the Ranking Limiters to understand what's holding you back
  2. Implement Structure Improvements to better organize your content
  3. Add missing content identified in the Semantic Gaps section
  4. Use the Engine Differences insights to optimize for specific search engines

For Keywords with Declining Rankings

If your keyword's position is dropping:

  1. Check the Fluctuation Causes to understand why
  2. Review Annotation Correlations to see if any events coincided with drops
  3. Address User Engagement Fixes to improve relevance signals
  4. Compare against Competitor Advantages that might have emerged recently

Best Practices for Using Keyword Summary Analysis

Content Optimization Strategy

  1. Prioritize Actions: Follow the priority levels (HIGH/MEDIUM/LOW) in the recommendations
  2. Group Related Keywords: Look for patterns across analyses of related keywords
  3. Balance Search Engines: Consider which search engines drive the most traffic to your site
  4. Schedule Regular Analysis: Run the analysis monthly to track improvements

Maximizing User Engagement Metrics

The analysis incorporates real user behavior data to guide your content optimization:

  1. Address Scroll Depth Issues:
    • If users aren't scrolling past the introduction, improve your opening hook
    • If there's a specific point where users stop scrolling, revise that section

    • For low completion rates, consider shortening content or adding engagement elements

      Optimize for Time Spent:

    • Focus on sections with minimal time spent
    • Expand high-engagement sections that users spend the most time reading
    • Address sections where the time spent doesn't match the content length

Working with Multiple Search Engines

Since the analysis breaks down performance by search engine:

  1. Prioritize by Traffic Source: Focus first on the search engine that drives most of your traffic
  2. Address Engine-Specific Issues: Implement recommendations targeted at specific search engines
  3. Look for Common Patterns: Identify recommendations that would benefit rankings across all engines
  4. Track Engine-Specific KPIs: Monitor improvements separately for Google, Bing, and Yahoo

Content Development

  1. Address Semantic Gaps First: Add missing topics and terms to your content
  2. Improve Structure: Reorganize content based on structure recommendations
  3. Enhance User Experience: Implement engagement fixes to reduce bounce rates
  4. Competitor Differentiation: Use competitor insights to create unique value

FAQ About Keyword Summary Analysis

How often should I run a Keyword Summary Analysis?

For actively optimized content, run the analysis monthly. For stable, well-performing content, quarterly analysis is usually sufficient.


How long does it take to see results after implementing recommendations?

Typically, search engines need 2-4 weeks to fully recrawl and reassess content after changes. Major content overhauls may take longer to show full impact.


Which recommendations should I prioritize?

Always start with HIGH priority recommendations, especially those addressing non-ranking factors or semantic gaps. These typically have the most direct impact on rankings.


Can I analyze multiple keywords at once?

The analysis is designed for individual keywords to provide the most specific recommendations. For broader insights, run analyses on your most important keywords and look for patterns.


How does the competitor analysis work?

The system automatically identifies a top-ranking competitor for your keyword and analyzes their content in comparison to yours, highlighting specific differences that may impact rankings.


What if recommendations conflict for different search engines?

Prioritize the search engine that brings you the most traffic. If recommendations conflict, focus on improving content quality and relevance first, as these are universal ranking factors.

Understanding Technical Terms in the Analysis

  • Semantic Coverage: How thoroughly your content covers all aspects of a topic that search engines expect to see
  • Search Intent: The underlying goal or purpose behind a user's search query
  • Non-Ranking Factors: Critical issues preventing your content from ranking at all
  • Ranking Limiters: Less severe issues that prevent higher rankings
  • Bounce Rate: The percentage of visitors who leave without interacting with your page
  • User Engagement Signals: Metrics that indicate whether users find your content valuable

Conclusion

The Keyword Summary Analysis provides a powerful lens into the performance of your keywords and content. By implementing its recommendations and regularly monitoring your progress, you can systematically improve your search engine rankings and drive more targeted traffic to your website.

Remember that search engine optimization is an ongoing process. Use this tool regularly to adapt to changes in search algorithms, competitor strategies, and user behavior patterns.

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