Keyword Summary

The Keyword Summary Table and Chart are powerful tools designed to monitor and analyze keyword performance across various search engines.

Keyword Summary Table

The table provides an overview of keyword performance across different search engines. Each row represents data for a specific keyword and domain, with the following columns:

1. Keyword: The search term being tracked, allowing you to focus on the most relevant terms for your business.
2. Domain: The website associated with the keyword, enabling you to manage and compare the performance of multiple domains.
3. Search Engine: The search engine where the keyword performance is being tracked (e.g., Google, Bing).
4. Current Position: The current rank of the keyword in the search engine results. Special values include "out" (not in the top 1000), "new" (newly ranked), and "-" (no data).
5. Previous Position: The rank of the keyword from the previous check, helping you determine if your ranking is improving, declining, or remaining stable.
6. Movement: The change in rank position between the current and previous positions, indicating the dynamics of your keyword ranking.
7. Trend: The overall trend of the keyword's performance (new, out, improving, declining, or stable), providing a high-level view of performance over time.
8. 30-Day Average Position: The average rank position over the past 30 days, smoothing out daily fluctuations for a more stable view.
9. Visibility Percentage: The percentage of time the keyword appeared in the top 100 results over the past 30 days, helping you evaluate your SEO strategy's effectiveness.
10. Percentage Change: The percentage change in rank position between the current and previous positions, quantifying the effectiveness of your SEO efforts.

Interacting with the Table

• Use the pagination controls at the bottom to navigate through pages.
• Filter results by keyword using the search box above the table.

Keyword Summary Chart

Clicking on a row in the Keyword Summary Table opens a detailed chart below, showing the historical performance of the selected keyword over time.

Chart Elements

• The line chart displays the keyword's position over time, grouped by search engine.
• The x-axis represents time, with intervals set to one day.
• The y-axis shows the rank position of the keyword, starting from 0.

Customising the Chart

• Click on items in the chart legend to toggle the visibility of different search engine data series.
• Add annotations to highlight specific events or notes on the chart.

Updating the Chart

Adjust the time period displayed using the date range selector, and the chart will automatically update to reflect the new range.

AI Summary

Click the "AI" button to generate AI-driven insights based on the keyword's performance data, displaying a summary of performance trends and important notes. For more information, view this article: https://help.serp360.ai/article/77-keyword-summary-analysis