Top Improving Keywords

The Top Improving Keywords report offers a snapshot of the most significant positive changes in search engine rankings for your tracked keywords. You get a quick snapshot of recent gains so you can celebrate small wins and identify what works.

What It Shows

• Keyword

The specific query or term being tracked.

• Domain

The website or domain where the keyword ranks.

• Engine

Which search engine the rank belongs to (e.g., Google, Bing, Yahoo).

• Search Group

A label that groups related keywords (e.g., by category or campaign).

• Latest

The most recent position for the keyword.

• Previous

The earlier position (usually from the previous day).

• Move

The difference between the previous position and the latest one (positive indicates improvement).

• URL

A direct link to the page that ranks for that keyword.

How to Use It

1. Movement Column

• Positive movement (e.g., 5) appears in green.
• Any negative or zero movement typically won’t appear here, since this table focuses on improvements.

2. Click the URL

View the page in a new tab to check on-page content and see why the keyword might be climbing.

Why It Matters

• Track Progress

Celebrate keywords moving up and identify what content or optimization efforts might be working.

• Spot Quick Wins

If certain changes pushed a keyword from position 20 to 10, you can replicate that strategy for other terms.

• Monitor Domain Health

Seeing consistent improvements suggests healthy SEO practices. If improvements slow down, you might revisit your strategy.