Lost Keywords
The Lost Keywords table is a crucial tool for identifying keywords that have dropped out of the top 100 search results. It helps you quickly spot keywords you once ranked for but no longer appear in top positions.
What It Shows
- Keyword
The specific term that is no longer ranking (once was in top 100+ or not found).
- Domain
The website or domain that had ranked for that keyword.
- Engine
Which search engine the keyword was lost on (e.g., Google, Bing, Yahoo).
- Search Group
A label grouping related keywords (e.g., product line, campaign name).
- Current
Shows “Not Ranked” to indicate the keyword is no longer within the top 999.
- Last Position
The last recorded position before it dropped (e.g., 45, 100, etc.).
- Last Seen
The date the keyword was last known to rank in the top 100.
Why It Matters
- Prevent Traffic Loss
Keywords that drop out of search results can significantly reduce your organic traffic if they were generating clicks.
- Track Issues Early
A sudden drop might point to technical issues, penalty, or competitor outranking you.
- Reclaim Rankings
Knowing which terms vanished helps you focus on recovering those spots.
Use the Lost Keywords table as a vital alert system. Once you spot which terms vanished, zero in on potential fixes and recover your ranking before losing more traffic.