Competitor Opportunities

What is the Competitor Opportunities Feature?

The Competitor Opportunities feature is a powerful competitive analysis tool that helps you identify keywords where yours and your competitors' website are not performing to its full potential. This intelligence allows you to discover untapped ranking opportunities, understand your competitive landscape, and prioritize your SEO efforts more effectively.

competitor opportunities

Why Competitor Opportunities Matter

Analyzing competitor opportunities provides strategic advantages for your SEO efforts:

  • Discover untapped keywords where competitors are not succeeding but you have room to improve
  • Identify content gaps in your SEO strategy that competitors are not capitalizing on
  • Prioritize optimization efforts based on competitive intelligence
  • Reveal search engine preferences across different keywords in your industry
  • Guide content creation toward topics with proven ranking potential

Getting Started with Competitor Opportunities

Accessing the Tool

  1. Navigate to the Competitors section
  2. Scroll to the Competitor Opportunities table

Understanding the Table

The Competitor Opportunities table displays keywords where competitors are not ranking well, with the following columns:

  • Keyword: The target search term
  • Search Engine: Which search engine this data comes from (Google, Bing, Yahoo)
  • Best Rank: Your current best ranking position for this keyword
  • Competitors: Number of competitors ranking well for this keyword
  • Domain: Which of your domains this opportunity applies to
  • Expand: Toggle button to view detailed competitor information

Using the Domain Filter

Refine your analysis with the domain filter dropdown:

  1. By default, the table shows opportunities across all your domains
  2. Use the dropdown to select a specific domain and focus your analysis
  3. The table will refresh to show only opportunities relevant to your selected domain

competitor opportunities detail

Viewing Competitor Details

To see which competitors are ranking for a specific keyword:

  1. Click the expand icon (chevron down) at the right of any row
  2. The row will expand to show a detailed table of competitors
  3. For each competitor, you'll see:
    • Competitor Domain: The competing website
    • Best Rank: Their best ranking position for this keyword
  4. Click the icon again (now a chevron up) to collapse the details

Navigating Multiple Pages

If you have many competitor opportunities, the table features pagination controls:

  1. Navigate between pages using the numbered page links
  2. Use the previous (‹) and next (›) buttons to move between pages
  3. The pagination information shows which entries you're currently viewing

Interpreting Competitor Opportunities Data

Key Metrics to Focus On

When analyzing competitor opportunities, pay attention to these key indicators:

Ranking Gap Size

The difference between your ranking and your competitors' rankings indicates opportunity size:

  • Large gaps (competitors ranking in top positions while you're ranking 30+) represent significant opportunities
  • Medium gaps (competitors in top 10, you in positions 11-20) are more immediate opportunities
  • Small gaps (you and competitors close in ranking) may indicate keywords you're already targeting effectively

Number of Competing Domains

The number of competitors ranking for a keyword indicates market competitiveness:

  • Many competitors: Highly competitive term, may require significant resources to improve
  • Few competitors: Potentially easier opportunity, especially if your domain has similar authority
  • Single competitor: Possible niche opportunity or competitor-specific advantage

Search Engine Variations

Differences in rankings across search engines reveal optimization opportunities:

  • Similar rankings across engines: Indicates consistent SEO performance
  • Strong on one engine, weak on others: Suggests engine-specific optimization opportunities
  • Competitors only ranking on specific engines: May reveal engine-preference patterns in your industry

Strategic Applications

Keyword Gap Analysis

Use competitor opportunities to identify keyword gaps in your strategy:

  1. Focus on keywords where multiple competitors and yourself do not rank well
  2. Look for patterns in the types of keywords where gaps exist (informational, transactional, etc.)
  3. Prioritize keywords based on your business goals and the competitive landscape
  4. Develop content strategies to address these gaps

Glossary of Terms

  • Best Rank: The highest (numerically lowest) position your site ranks for a specific keyword
  • Competitor: A website ranking for the same keywords as your domain
  • Ranking Opportunity: A keyword where you could potentially improve your position
  • Search Engine Variance: Differences in ranking positions across different search engines
  • Competitor Count: The number of competing domains ranking well for a specific keyword

Conclusion

The Competitor Opportunities feature provides valuable insights into keywords where your competitors are not outperforming you, helping you identify and prioritize your SEO efforts. By regularly analyzing this data and implementing targeted optimizations, you can close ranking gaps and capture more organic traffic from previously untapped keywords.

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