Top Declining Keywords

This table shows which keywords have lost ground in the rankings and by how many positions. You get a quick snapshot of recent drops, so you know where to focus your recovery efforts.

What It Shows

• Keyword

The specific query or term that’s lost rank.

• Domain

The website or domain where the keyword ranks.

• Engine

Which search engine the keyword is ranking on (Google, Bing, Yahoo).

• Search Group

A label grouping the keyword (e.g., a product line or campaign).

• Latest

The most recent ranking position for the keyword.

• Previous

The earlier ranking (often from the previous day).

• Move

How many positions the keyword has dropped. A higher (negative) number indicates a larger decline.

• URL

A direct link to the ranked page. You can click “View” to open it in a new tab and investigate any issues.

How It Works

1..Movement Column

• A number here indicates a drop (e.g., moving from position 10 to 15 displays “5” in red).
• The system ensures this number is shown as a negative impact, even though the numeric value is positive.

2..Check the Table

• Latest vs. Previous shows the positions before and after.
• Move tells you the difference, highlighting the decline.

Why It Matters

• Identify Troubled Keywords

Quickly see which keywords need attention, such as a page that might need updating or a technical fix.

• Stay Proactive

Catch declines early, so you can act before they lead to traffic losses.

• Track Domain Health

If you notice consistent drops, it may signal broader issues (e.g., search engine updates, site speed problems).