Pagescan

Your complete guide to analysing content and improving your digital marketing results.

SERP360's PageScan analyses any webpage and gives you specific recommendations to improve your content. This guide shows you exactly how to use each feature and get the best results.

What PageScan Does

PageScan reads your content like your audience does, then tells you exactly what to improve. It identifies issues with:

• SEO and keyword optimisation
• Content readability and quality
• Brand voice consistency
• Audience alignment
• Conversion optimisation

You'll get specific recommendations you can implement immediately, plus priority levels so you know what to fix first.

Getting Started

Step 1: Choose Your Analysis Method

PageScan offers two ways to analyse content:

Option A: Live Webpage Analysis

1. Go to the PageScan page
2. Enter the full URL of your published page
3. Click "Analyse Content"
4. Wait whilst PageScan retrieves and processes your content

Option B: Draft Content Analysis

1. Click in the content editor area
2. Paste or type your draft content directly
3. Ensure content displays properly in the editor
4. Proceed to select your analysis type

Tip: Live pages must be publicly accessible. For unpublished content, use the draft analysis option.

Step 2: Choose Your Analysis

Click any of the five analysis buttons:

• SEO Content Analysis - For search optimisation
• Content Quality Review - For readability and credibility
• Sentiment & Voice Analysis - For brand consistency
• Audience Persona Review - For audience alignment
• Landing Page Analysis - For conversion optimisation

Each analysis takes 30-60 seconds to complete and shows a loading animation while processing.

Important: Only one analysis can run at a time. Wait for the current analysis to complete before starting another.

Step 3: Review Your Results

Your results appear in two sections:

1. Priority Recommendations - Your action items

1. Detailed Analysis - Background data and context

The Five Analysis Types

SEO Content Analysis

When to use: You want more organic traffic to your content.

What it analyses:

• Primary and secondary keyword usage
• Content structure and headings
• Entity recognition opportunities
• Search intent alignment

Your results include:

• Missing keyword opportunities
• Content structure improvements
• Entity optimisation suggestions
• Semantic keyword recommendations

Example recommendation: "Add 'project management software' to your H2 heading on line 3. This keyword appears in competitor content but is missing from yours."

Content Quality Review

When to use: Your content has high bounce rates or feels hard to read.

What it analyses:

• Writing clarity and readability
• Information completeness
• Credibility and trust signals
• Grammar and structure

Your results include:

• Readability improvement suggestions
• Missing information identification
• Credibility enhancement opportunities
• Writing quality scores (1-10 scale)

Example recommendation: "Break the 180-word paragraph starting with 'Our comprehensive solution...' into three shorter paragraphs for better readability."

Sentiment & Voice Analysis

When to use: You want consistent brand voice across your content.

What it analyses:

• Overall emotional tone
• Brand voice characteristics
• Tone consistency
• Language choices

Your results include:

• Brand voice alignment score
• Tone inconsistency identification
• Voice characteristic analysis
• Language improvement suggestions

Example recommendation: "Replace 'We might be able to help you' with 'We'll solve this problem for you' to sound more confident and authoritative."

Audience Persona Review

When to use: Your content isn't connecting with your target audience.

What it analyses:

• Target audience identification
• Communication style appropriateness
• Content structure effectiveness
• Call-to-action clarity

Special feature: Audience Alignment Check - If PageScan detects a major mismatch between your content and intended audience, you'll see a prominent warning at the top of results highlighting the issue.

Your results include:

• Audience alignment assessment
• Communication style recommendations
• Content structure improvements
• CTA effectiveness suggestions

Example recommendation: "Your technical language may confuse beginners. Replace 'API integration capabilities' with 'easily connect your existing tools' for clearer communication."

Webpage Analysis

When to use: You want comprehensive technical content analysis combining SEO and quality insights.

What it analyses:

• Content organisation and structure
• Keyword usage and semantic relevance
• Search intent alignment
• Technical SEO factors

Your results include:

• Complete content structure assessment
• Advanced keyword and entity analysis
• Search performance optimisation
• Technical recommendations for both users and search engines

Example recommendation:" Your content covers project management but misses related terms like 'task tracking' and 'team collaboration' that users commonly search for."

Understanding Your Results

Priority Levels

Recommendation Details

Each recommendation shows:

• Title - What to fix
• Description - Why it matters
• Current State - Exact problem in your content
• Recommended - Specific fix to implement
• Section - Which part of content to change

Detailed Analysis Section

Click "+ Detailed Analysis" to expand additional insights:

• Scoring breakdowns (1-10 scale where applicable)
• Evidence supporting findings with specific content examples
• Additional context explaining why changes matter
• Complete methodology showing how conclusions were reached

Clearing Analysis Results

Each analysis section includes a "Clear" button to remove results and start fresh. Use this when:

• You want to analyse different content
• Results are cluttering your workspace
• You need to start a new analysis session

Tip: Save important insights externally before clearing, as results cannot be recovered once cleared.

Using the SERP360 Action Board Integration

Adding Recommendations to Projects

1. Click the "+" button on any recommendation
2. Select your project from the dropdown
3. Click "Confirm Selection"

The recommendation becomes a task in your Kanban board with:

• Original recommendation text
• Current content state
• Suggested improvements
• Priority level
• Source page URL

Managing Your Content Tasks

Your Kanban board now contains actionable content improvement tasks. Move them through your workflow:

• To Do - Ready to implement
• In Progress - Currently working on
• Done - Completed improvements

When to Use PageScan

Maximum Impact Timing

Content Selection Priorities

Focus your analysis on:

• High-conversion pages where improvement drives business results
• Traffic-driving content that represents your brand to many visitors
• New content pieces before they go live to ensure quality
• Underperforming content that needs diagnostic improvement
• Brand-critical pages that define your company's voice and message

Getting Better Analysis Results

Use complete pages

• Analyse full articles, not fragments
• Include all main content sections
• Avoid pages with minimal text

Choose the right analysis type

• SEO analysis for traffic goals
• Quality review for engagement goals
• Voice analysis for brand consistency
• Persona review for audience alignment
• Landing page analysis for conversion goals

Analyse content systematically

• Start with your most important pages
• Focus on one analysis type at a time
• Implement changes before analysing more

Troubleshooting

Common Issues and Solutions

FAQ

How often should I analyse my content?

Analyse important content before publishing, quarterly for key pages, and when performance changes or you update existing content.

Can I analyse content that isn't published yet?

Yes, paste draft content directly into the editor for comprehensive analysis before going live.

What if different analyses give conflicting recommendations?

Prioritise based on your primary content goals: audience connection, search performance, or brand alignment. Focus on one area first.

How do I know which analysis type to use?

Use sentiment for brand voice, audience persona for targeting, content analysis for quality, and webpage analysis for search optimisation.

Should I implement every recommendation?

Focus on high-priority recommendations first. Not every suggestion may align with your specific goals or brand requirements.

How long do analyses take to complete?

Most analyses complete within 1-2 minutes, depending on content length and complexity.

Can I save analysis results for future reference?

Each analysis section has a clear button, so save important insights externally before clearing for new analyses.

Need help? Contact support with specific questions about using PageScan features.