Content Keyword Optimiser
The Content Keyword Optimizer is a helpful tool that analyzes your web page and suggests ways to improve it so more people can find it through search engines like Google. This tool does two important things:
- It finds valuable keywords related to your content that people are actively searching for
- It suggests specific changes to your content to include these keywords naturally
Why Should I Use This Tool?
Even great content can go unnoticed if search engines don't understand what it's about. The Content Keyword Optimizer helps you:
- Get more visitors to your web pages
- Rank higher in search results
- Target the right audience by using words they're actually searching for
- Improve existing content without having to start from scratch
- Save time by automatically identifying valuable keywords and suggesting specific edits
How to Use the Content Keyword Optimizer
Step 1: Access the Tool
- Go to the Content menu
- Look for the "Content Keyword Optimiser" section
Step 2: Enter Your Information
You'll need to provide three pieces of information:
- Keyword: Enter the main topic or keyword for your content
- URL: Enter the full web address of the page you want to optimize
- Location (optional): Choose a location if you want to target searches from a specific country
Step 3: Click "Analyze Content"
After entering your information, click the "Analyze Content" button. The tool will:
- Scan your page content
- Identify relevant keywords
- Check search volumes
- Create optimization suggestions
This process might take a minute or two, so please be patient.
Step 4: Review Your Results
Once the analysis is complete, you'll see two main sections of results:
A. Keyword Suggestions
This table shows keywords related to your content that people are actively searching for:
- Keyword: The suggested search term
- Avg. Volume: The approximate number of monthly searches for this term
- Add Button: A "+" icon to save this keyword to your tracking list
B. Content Optimization Suggestions
This section shows specific suggestions for improving your content:
- Original Content: Shows a snippet of your current content
- Optimized Content: Shows how your content could be improved by adding keywords
- Keywords Added: Shows which keywords were added to the content
Using the Keyword Suggestions
Understanding Search Volume
The "Avg. Volume" column shows approximately how many people search for this term each month. Higher numbers indicate more popular search terms.
Adding Keywords to Your Tracking List
If you want to save a keyword to track it later:
- Click the "+" button next to the keyword
- Select your website domain from the dropdown
- Select the appropriate category for this keyword
- Click the checkmark to confirm
The keyword will now be added to your tracking list, and you'll see a checkmark instead of the "+" button.
Exporting Your Keyword List
To save your keyword list for later reference:
- Look for the small spreadsheet icon at the top of the keyword table
- Click this icon to download a CSV file with your keywords
- This file can be opened in programs like Excel or Google Sheets
Using the Content Optimization Suggestions
Understanding the Suggestions
Each suggestion card includes:
- Location: Identifies which section of your content the suggestion applies to
- Original Content: Shows what your content currently says
- Optimized Content: Shows the suggested improvement with new keywords highlighted in bold
- Keywords Added: Lists the keywords that were added, along with their search volume
How to Apply These Changes
To improve your content using these suggestions:
- Review each suggestion carefully
- If you like a suggestion, update your content by copying the optimized text or using it as inspiration
- Focus on the suggestions that add the most valuable keywords (those with higher search volumes)
- Make sure the changes still sound natural and helpful to your readers
Saving the Analysis
To save the complete analysis for future reference:
- Look for the text file icon in the Content Optimization section
- Click this icon to download a text file with all the analysis information
- This file includes both the keyword list and all content suggestions
Best Practices
When to Use the Content Keyword Optimizer
The best times to use this tool include:
- Before publishing new content: Get suggestions to improve your draft
- When updating existing content: Find ways to refresh and improve older pages
- When your page isn't ranking well: Discover keywords you might be missing
- Quarterly content reviews: Regularly check for new keyword opportunities
Tips for Best Results
- Start with quality content: The tool works best when you already have well-written content
- Be selective with changes: Not every suggestion needs to be implemented
- Keep it natural: Only use suggestions that fit naturally into your content
- Focus on high-volume keywords: Prioritize keywords with more searches
- Don't overdo it: Adding too many keywords can make your content sound unnatural
Common Questions
"How often should I run this analysis?"
For important pages, check every 3-6 months to keep your content fresh and optimized for current search trends.
"How many of the suggestions should I implement?"
There's no magic number - implement the suggestions that:
- Fit naturally with your content
- Add valuable keywords with good search volume
- Don't disrupt your content's flow or readability
"What if I don't like the suggestions?"
You're in control - only implement changes that you feel improve your content. The suggestions are meant to help, not dictate what you should write.