Content Keyword Optimiser
Your great content is invisible because search engines don't understand what it's about. You're missing valuable keywords whilst competitors capture traffic with better-optimised pages.
The Content Keyword Optimiser scans your content and reveals exactly which keywords to add and where to place them for maximum search visibility.
What keyword blindness costs you
Publishing without keyword optimisation limits your reach:
- Lost traffic from missing high-value search terms
- Lower rankings because search engines can't categorise your content
- Wasted content efforts that don't connect with searcher intent
- Competitive disadvantage from leaving opportunities on the table
Transform any page into a ranking magnet
Get specific, actionable recommendations that improve search performance:
- High-value keyword discovery showing terms your audience actively searches
- Exact placement suggestions for natural keyword integration
- Search volume data to prioritise the most valuable opportunities
- Side-by-side content comparisons showing before and after improvements
Stop guessing what search engines want
The tool benchmarks your content against top-ranking pages and reveals:
- Keyword gaps competitors are exploiting
- Content improvements with biggest ranking impact
- Natural integration points that maintain readability
- Strategic opportunities to capture more search traffic
How to optimise your content
Getting started with optimisation
Setting up your analysis:
- Navigate to Content → Content Keyword Optimiser
- Enter your target keyword in the main keyword field
- Add your page URL (full web address)
- Select location if targeting specific country searches (optional)
- Click Analyse Content to start comprehensive scan
Processing time: Analysis typically takes 1-2 minutes for thorough keyword and content evaluation.
Understanding your keyword suggestions
Keyword suggestions table shows:
- Keyword: Related search terms people actively use
- Avg. Volume: Monthly search numbers for each term
- Add Button: "+" icon to save keywords to your tracking list
Search volume interpretation:
- High volume (1,000+): Popular terms with significant traffic potential
- Medium volume (100-1,000): Balanced opportunity with manageable competition
- Low volume (<100): Niche terms with specific targeting value
Reading content optimisation suggestions
Each suggestion card includes:
- Location: Which content section needs improvement
- Original Content: Your current text snippet
- Optimised Content: Improved version with keywords highlighted in bold
- Keywords Added: Specific terms added with their search volumes
Applying optimisation changes:
- Review each suggestion for relevance and natural fit
- Copy optimised text or use as inspiration for improvements
- Prioritise suggestions with higher-volume keywords
- Ensure changes maintain natural, helpful tone
Adding keywords to tracking
Save valuable opportunities:
- Click "+" button next to any suggested keyword
- Select your website domain from dropdown
- Choose appropriate category for organisation
- Click checkmark to confirm addition
- Keyword appears in your tracking list with checkmark indicator
Exporting your analysis
Save insights for team sharing:
- Keyword list export: Click spreadsheet icon to download CSV file
- Complete analysis export: Click text file icon for full analysis document
- Use exported data: Open in Excel, Google Sheets, or share with team members
Two powerful features in one tool
1. Keyword discovery that matters
Find terms your audience actually searches for:
- Related keywords you've overlooked with real search volume
- Competitor terms driving traffic to similar content
- Intent-matched suggestions aligning with searcher goals
- Opportunity assessment showing which terms offer best ROI
2. Content optimisation that works
Get specific improvements that boost rankings:
- Natural integration points where keywords fit seamlessly
- Before and after comparisons showing exact improvements
- Volume-based prioritisation focusing on highest-impact changes
- Readability preservation maintaining your natural writing style
Strategic optimisation approach
When to optimise content
Maximum impact timing:
- Before publishing new content: Ensure full optimisation from launch
- Refreshing underperforming pages: Identify why content isn't ranking
- Quarterly content audits: Maintain SEO momentum over time
- Targeting new keywords: Expand existing content for broader reach
- Competitive analysis: See what keywords successful competitors use
Selecting content for optimisation
Best candidates for improvement:
- High-potential pages with good content but poor rankings
- Traffic-driving content that could capture more keywords
- Conversion-focused pages where better visibility drives business results
- Authority content that could establish topical expertise
- Recent content that needs keyword fine-tuning for better performance
Implementation best practices
Strategic application guidelines:
- Quality first: Start with well-written content for best results
- Selective implementation: Not every suggestion needs immediate action
- Natural integration: Only use suggestions that fit content flow
- High-value priority: Focus on keywords with significant search volume
- Balanced approach: Avoid over-optimisation that sounds unnatural
Maximising optimisation impact
Content improvement priorities
High-impact changes first:
- Missing primary keywords for main topic coverage
- High-volume opportunities with clear search intent match
- Competitor gaps where you can capture their traffic
- Content structure improvements that aid keyword placement
Secondary optimisations:
- Long-tail keyword additions for specific search queries
- Related term integration for semantic search coverage
- Context improvements that support keyword relevance
- User experience enhancements that improve engagement
Building keyword authority
Long-term optimisation strategy:
- Topic cluster development using suggested keywords for new content
- Internal linking improvements connecting optimised pages
- Content expansion based on keyword opportunity discovery
- Regular optimisation cycles maintaining competitive keyword coverage
Measuring optimisation success
Key performance indicators:
- Search ranking improvements for target keywords
- Organic traffic increases from better keyword coverage
- Click-through rate improvements from better search visibility
- Conversion rate maintenance ensuring optimisation doesn't hurt user experience
Common questions answered
How often should I optimise my content?
Check important pages every 3-6 months to maintain fresh, current optimisation aligned with search trends.
How many suggestions should I implement?
Implement suggestions that fit naturally, add valuable keywords with good volume, and don't disrupt content flow or readability.
What if the suggestions don't fit my content style?
You control implementation—only use changes that improve your content. Suggestions guide rather than dictate your writing.
Can I optimise content for multiple keywords simultaneously?
Yes, the tool finds related keywords and shows how to integrate multiple terms naturally within single content pieces.
How do I know which keywords to prioritise?
Focus on keywords with higher search volumes that match your content topic and business goals most closely.
Should I implement every keyword suggestion?
No, be selective. Choose keywords that enhance content value, fit naturally, and align with user search intent.
What if my optimised content sounds unnatural?
Adjust suggestions to match your voice. The goal is natural-sounding content that happens to include valuable keywords.
How quickly will I see ranking improvements?
Expect gradual improvements over 4-8 weeks as search engines recrawl and reassess your optimised content.