Content Comparison

The Content Comparison Tool allows you to directly compare your content with a competitor's content. It provides valuable insights that can help you improve your content strategy, enhance your competitive edge, and better serve your audience's needs.

Why Use Content Comparison?

Content comparison helps you:

  • Identify gaps in your content that competitors are covering
  • Discover strengths in your content that you can highlight further
  • Find quick wins for immediate content improvements
  • Develop long-term strategies to outperform competitors
  • Understand user intent better by seeing how others address similar topics
  • Improve engagement by learning from what works well for competitors

How to Use the Content Comparison Tool

Getting Started

  1. Go to the Content Comparison page under the content menu
  2. You'll see a simple form with two URL input fields:
    • "Our Content URL": Enter the full web address of your content
    • "Competitor Content URL": Enter the full web address of your competitor's content

content comparison form

Running the Comparison

  1. After entering both URLs, click the "Compare Content" button
  2. The system will start analyzing both content pieces
  3. A progress indicator will display while the analysis is running
  4. Be patient - the analysis may take a minute or two to complete

Understanding the Results

Once the analysis is complete, you'll see three main sections:

1. Your Content

This section displays the text extracted from your URL. It helps you confirm that the system correctly analyzed your content.

2. Competitor Content

This section shows the text extracted from your competitor's URL, allowing you to see what the system analyzed for comparison.

3. Comparison Results

This is the most valuable section, containing a detailed analysis comparing both content pieces. The results are organized into several key categories:

content comparison

Executive Summary

The top section provides a high-level overview of:

  • Content Strengths: What your content does well
  • Improvement Opportunities: Where your content could be better
  • Competitive Positioning: How your content compares to the competitor's
  • Quick Wins: Easy changes that can quickly improve your content

Detailed Analysis

The lower section provides in-depth analysis of specific areas:

  • Topic Coverage: What topics are covered or missing in your content
  • Keyword Analysis: How effectively keywords are used
  • Content Structure: How well your content is organized and formatted
  • User Intent Alignment: How well your content meets user needs
  • Authority Signals: How credible and trustworthy your content appears
  • Competitive Edge: What makes your content unique compared to competitors
  • Content Freshness: How current and up-to-date your content is
  • Engagement Factors: How well your content captures and maintains interest
  • Long-Term Content Strategy: Recommendations for future content development

content comparison summary

Best Practices for Content Comparison

When to Use Content Comparison

Use the Content Comparison Tool when:

  • Creating new content to ensure it's competitive from the start
  • Updating existing content to identify improvement opportunities
  • Analyzing underperforming content to understand why it's not performing well
  • Researching competitors to understand their content strategy
  • Planning your content strategy to identify gaps and opportunities

Choosing Content to Compare

For the best results:

  1. Compare similar content types: Blog post to blog post, product page to product page
  2. Compare content on the same topic: Make sure both pieces are addressing the same subject
  3. Choose direct competitors: Compare with websites targeting the same audience
  4. Consider top performers: Look at content that ranks well in search results

Taking Action on Results

To get the most value from your comparison:

  1. Prioritize recommendations: Focus on high-priority and quick-win suggestions first
  2. Create an action plan: List specific changes to make, based on the recommendations
  3. Track your changes: Note what improvements you've made to measure their impact
  4. Re-compare after updates: Run another comparison after making significant changes
  5. Look for patterns: Run multiple comparisons to identify recurring improvement themes

Common Questions

"How often should I compare my content?"

For important content, compare quarterly or after making significant updates. For less critical content, once or twice a year is usually sufficient.


"Can I compare more than one competitor at a time?"

Currently, you can only compare one competitor at a time. For multiple comparisons, run separate analyses.


"What if the content extraction seems incomplete?"

The tool does its best to extract content, but some website designs may affect extraction. Try comparing with a different competitor if extraction seems inadequate.


"How long should the comparison take?"

Most comparisons complete within 1-2 minutes. Longer content may take more time to analyze.

Need More Help?

If you need assistance with the Content Comparison Tool or have questions about interpreting the results, please contact our support team.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.