Content Review
Content Review analyses your published web pages and identifies specific improvements. The tool fetches your live content, examines it for issues, and provides actionable recommendations you can implement immediately. Content Review focuses on the quality and effectiveness of what you've already published.
Why content review matters
Strong content builds authority. Weak content undermines it.
Content Review spots problems you might miss: factual gaps, unclear explanations, structural issues, and credibility weaknesses. You'll get concrete fixes for each problem, not vague suggestions. Better content serves your audience more effectively. That builds trust and improves search performance.
Access content review
Navigate to the Content Review section in your dashboard. This tool works with any publicly accessible web page. Use it on your own content or analyse competitor pages to understand their approach.
Fetch your content
Enter the full URL of the page you want to review.
Click "Fetch Content".
The system retrieves your live page and displays it.
What you'll see
The fetched content section shows three key metrics:
Word count tells you the total words on the page. This helps gauge content depth.
Paragraphs counts the number of paragraph blocks. This indicates structure density.
Reading time estimates how long someone takes to read the full page. Based on 200 words per minute.
You'll also see the page title and meta description extracted from your HTML. These appear at the top of the fetched content.
Content display
The system strips navigation, footers, sidebars, and other non-content elements. You see only the main body text.
This focuses your analysis on what actually matters to readers. You're reviewing the substance, not the scaffolding.
Run AI analysis
Once content loads, click "Analyse with AI". The system examines your content across multiple quality dimensions. Analysis typically takes 30-60 seconds depending on content length. You'll see a progress indicator whilst the AI works.
What the AI evaluates
The analysis covers ten distinct quality areas:
Grammar and mechanics — spelling, punctuation, verb agreement, tense consistency.
Factual accuracy — outdated information, unverified claims, misleading statistics.
Credibility gaps — unsupported assertions, missing source citations.
Clarity issues — confusing sentences, ambiguous phrasing, unclear explanations.
Missing information — critical topics not covered at all.
Superficial coverage — topics mentioned but inadequately explained.
Expertise mismatch — content too technical or too basic for the target audience.
Intent misalignment — content that doesn't match what searchers need.
Structural problems — poor flow, illogical organisation, missing transitions.
Tone inconsistencies — voice shifts, inappropriate formality, mixed UK/US English.
The AI identifies your target audience first. Every recommendation considers whether changes serve that specific audience better.
Understand the analysis
Results appear in several sections. Each provides different insights into your content quality.
Analysis summary
This overview shows critical statistics at a glance. You'll see the total issues found and how many require immediate attention.
The primary weakness identifies your single biggest problem. Focus here first for maximum impact.
The primary strength highlights what your content does well. Maintain these qualities whilst fixing weaknesses.
Target audience
This section explains who the AI believes your content serves. The analysis provides evidence from your text supporting this identification.
You'll see assumed knowledge areas — concepts your content expects readers already understand. If these assumptions don't match your intended audience, you've found a fundamental problem.
Audience goals describe what readers likely want from your content. This helps you evaluate whether your page actually delivers.
Confidence rating (high, medium, low) indicates how clearly your content signals its intended audience. Low confidence suggests unclear positioning.
Content issues and fixes
This is your action list. Each issue includes five key elements:
Location pinpoints exactly where the problem sits — paragraph number or section heading.
Issue description explains what's wrong and why it matters.
Current state shows your exact text that needs improvement. This quote is copy-paste ready.
Recommended change provides the exact replacement text. Also copy-paste ready.
Justification explains how this change improves content for your identified audience.
Every recommendation includes a priority badge: High, Medium, or Low. Start with high-priority fixes.
Missing content sections
Separate from inline issues, this section identifies topics completely absent from your page.
For each missing topic, you'll see:
- Where in your content structure it should appear
- Why your target audience expects this information
- A brief outline of what to include
These represent expansion opportunities rather than correction tasks.
Additional analysis
Click "Additional Analysis" to expand deeper insights.
Intent assessment compares what your target audience likely wants against what your content actually provides. Alignment issues reveal specific gaps between intent and delivery.
Overall credibility concerns flags systematic problems affecting your entire piece. These require broader changes than single-line fixes.
Add recommendations to Kanban (Action Board)
Every recommendation includes an "Add to Kanban" button. Click this to create a trackable task in your project management system.
The system prompts you to select a project. Choose the relevant project for this content.
The recommendation transfers automatically with all details:
- Page URL
- Issue description
- Current state text
- Recommended change text
- Priority level
You can then manage implementation through your normal Kanban workflow.
Track your improvements
Once added to Kanban, the button changes to show "Added" with a green tick. This prevents duplicate tasks.
Move Kanban cards through your workflow as you implement each fix. Your dashboard tracks completion rates across all content improvement tasks.
Work efficiently with results
Prioritise by impact
High-priority issues damage credibility or prevent understanding. Fix these first.
Factual errors mislead readers. Grammar issues that obscure meaning confuse them. Missing critical information frustrates them. These all rate high priority.
Medium-priority items improve clarity and flow. Important, but not urgent.
Low-priority suggestions refine style and polish. Address these after substantive fixes.
Copy-paste workflow
Current state and recommended change sections use monospace formatting. This makes copy-paste simple.
Highlight the current text in your content management system. Replace it with the recommended text. No rewriting needed.
For missing sections, use the suggested outline as your content brief. Expand it into full paragraphs that match your page's existing style.
Batch similar fixes
Group recommendations by type. Fix all grammar issues together, then all clarity problems, then structural improvements.
This batching approach maintains consistency. You're making similar types of changes whilst in the same mental mode.
Analyse competitor content
Enter competitor URLs to understand their content approach. The same analysis reveals their strengths and weaknesses.
Note which recommendations would improve their content. Ask whether your content already addresses these areas better.
Identify gaps where competitors cover topics thoroughly but your content doesn't. These become your expansion priorities.
Re-analyse after changes
After implementing fixes, fetch the updated page and run analysis again. You'll see whether your changes resolved the identified issues.
New analysis might reveal different problems now that earlier issues are fixed. This iterative approach progressively strengthens your content.
Track your improvement metrics over time. Word count, issue count, and credibility score changes all indicate quality trends.
Get support
Questions about interpreting your content analysis? Contact our support team through the help icon in your dashboard. We'll help you understand recommendations and prioritise improvements.