SERP Check
SERP Check shows you exactly what Google displays for any keyword. You'll see real search results as they appear to users searching right now. This tool captures a live snapshot of the search engine results page. You'll view rankings, featured snippets, and all elements the search engine shows for your target keywords.
Why SERP Check matters
Search results change constantly. SERP Check gives you current intelligence on what users see when they search. You'll identify ranking opportunities, analyse competitor positions, and understand the full search landscape. This real-time view guides your content strategy with accurate data.
Access SERP Check
Navigate to the SERP Check section from your main SEO menu. You'll land on the search interface. The page displays a search form at the top and your results area below.
Run a search
Enter your target keyword in the search field. Choose your parameters, then click the search button. SERP360 fetches live results from the search engines. This process takes a few seconds while the system captures current rankings.
Set your parameters
Location — Type at least three characters to search locations. This determines which geographic market you're checking. Pick your target market based on where your audience searches.
Search engine — Select which search engine to query. Google is the default and most commonly used option.
Advanced settings
Click "Advanced Settings" to reveal additional options. The panel expands to show extra controls.
These settings remain hidden until you need them. This keeps your interface clean while giving you access to detailed configuration.
Language — Choose the language for search results. This affects which content Google prioritises.
English is the default. Change this to match your target market's primary language.
Device type — Select desktop or mobile. Results differ significantly between devices.
Mobile results often show different features and rankings than desktop. Check both if your audience uses multiple devices.
Operating system — Pick the OS for your chosen device. Desktop offers Windows, macOS, or Linux. Mobile shows Android or iOS.
Different operating systems can surface slightly different results. Match this to your primary audience's setup. Advanced parameters let you fine-tune your search. Most users won't need these for standard checks.
Read your results
Results display in a card format. Each listing shows exactly what appears in Google's search results.
You'll see position numbers, domain names, page titles, descriptions, and URLs. This mirrors the actual user experience.
Position badges
Numbers in coloured circles show ranking positions. Position one sits at the top. Lower numbers mean better rankings. These badges give you instant visibility into competitive positioning.
Domain information
The domain name appears prominently in each card. This shows which website owns each result. You'll quickly spot competitors, identify authority sites, and see if your domain appears.
Titles and descriptions
Each card displays the clickable title Google shows. Below that, you'll see the meta description or Google-generated snippet. These elements determine whether users click through. Study high-ranking titles to understand what works.
Click through to pages
Every title and URL links directly to the ranking page. Click to review competitor content. These links open in new tabs. You'll maintain your SERP Check session while exploring results.
Select pages for analysis
Checkboxes appear next to qualifying results. Select up to five pages for detailed content analysis.
SERP360 automatically pre-selects the top five results. Change these selections based on your analysis needs.
Which pages show checkboxes?
The system excludes large platforms like YouTube, Amazon, and Wikipedia. These sites don't provide useful comparison data for most businesses.
You'll see checkboxes on standard web pages where content analysis delivers value.
Run your analysis
Click "Analyze Selected URLs" to start deep content analysis. The system captures each selected page and generates detailed insights.
Analysis takes several minutes. Each page processes individually, then SERP360 creates an aggregate comparison.
Content analysis reports
Individual page analyses appear in collapsible accordion panels. Click any panel header to expand the full report. Each analysis breaks down content structure, messaging, authority signals, and competitive positioning.
Page-level insights
Individual reports show content depth, keyword usage, tone of voice, and trust elements. You'll see what makes each page rank on page one. These insights reveal patterns in successful content. Look for common approaches across top-ranking pages.
Aggregate analysis
After individual analyses complete, SERP360 generates a strategic overview. This synthesises patterns across all analysed pages. The aggregate report identifies content gaps, competitive advantages, and quick wins. Focus here for actionable recommendations.
Strategic recommendations
Each analysis includes prioritised action items. These recommendations tell you exactly what to improve. Priority levels guide your implementation schedule. Immediate actions deliver quick impact. Near-term improvements build long-term strength.
Add recommendations to Kanban (Action Board)
Click the "+" button next to any recommendation to add it to your project management board.
Select your project from the dropdown. SERP360 creates a Kanban card with all recommendation details automatically populated. This workflow moves insights directly into the action board. You'll track implementation without manual data transfer.
When to use SERP Check
Launch planning — Check search landscapes before creating new content. You'll understand what already ranks and identify gaps.
Competitor monitoring — Track rival positions and content approaches. Regular checks reveal strategy shifts.
Content optimisation — Analyse top-ranking pages when refreshing existing content. You'll align with current ranking factors.
Client reporting — Capture search result snapshots for presentations. Live data builds credibility.
Market research — Understand content expectations in new topic areas. See what Google rewards before you invest in creation.
Get support
Questions about interpreting results? Contact our support team through the help icon in your dashboard. We'll help you extract maximum value from your SERP intelligence.