SERP Check
You're creating content blindly. You don't know what actually ranks on page one or why your competitors outperform you.
SERPcheck shows you exactly what it takes to rank by analysing the top 100 results for any keyword. Turn raw SERP data into a clear action plan in minutes.
What ranking blindly costs you
Publishing without understanding the competition hurts your results:
- Wasted content efforts targeting the wrong approach
- Missed opportunities from not knowing what search engines reward
- Lower rankings because you can't match successful patterns
- Resource drain from guessing instead of following proven strategies
See exactly what users see in search results
SERPcheck reveals how your content appears across different contexts:
- Compare local versus national rankings
- Spot mobile vs desktop differences
- Switch between Google, Bing, and other engines
- Filter by language, region, or city for precise targeting
Get complete SERP visibility
Access the top 100 organic results, not just the first page you'd normally see. This comprehensive view shows the full competitive landscape and ranking opportunities beyond obvious competitors.
How to run a SERP analysis
Setting up your search
Starting your analysis:
- Enter your target keyword in the search field
- Configure your search settings:
- Search Engine: Choose Google, Bing, or others
- Location: Type and select your target region
- Language: Select appropriate language
- Device Type: Choose desktop or mobile
- Operating System: Automatically updates based on device
- Click Search to run the analysis
Understanding your results table
Key information displayed:
- Rank: Position in search results (1 = top)
- Type: Result type (organic, featured snippet, image, etc.)
- Domain: Website domain name
- Title: Page title as shown in search results
- URL: Full web address
- Description: Meta description or search snippet
Navigating through 100 results
Efficient browsing features:
- Results displayed in pages of 10-20 per page
- Use page numbers or Next/Previous buttons
- Adjust number of results shown per page
- Search/filter function to find specific domains or content
Getting AI-powered content analysis
Analysing top performers:
- After search results appear, click the AI button
- Tool analyses up to 5 top-ranking pages automatically
- Review detailed breakdown for each page covering:
- Content overview and key messages
- Target audience and purpose alignment
- Content structure and depth analysis
- Tone and SEO techniques used
- Authority signals and trust elements
- Content gaps and opportunities
Understanding aggregate analysis
The most powerful feature combines insights:
- Automatically created after individual page analysis
- Provides comprehensive competitive intelligence:
- Search intent alignment across top pages
- Strengths comparison between competitors
- Priority action plan with specific steps
- Quick win checklist for immediate implementation
- Strategic recommendations based on patterns
Four ways to build winning content
1. Dissect the winners with AI
Click AI Analysis to break down top-ranking pages and discover:
- Content structures search engines consistently reward
- Precise intent-matching techniques that satisfy searchers
- Authority signals that build trust with algorithms
- On-page tactics that tip the competitive scale
- Critical elements your content might be missing
2. Get a page-one blueprint
Aggregate analysis transforms findings into actionable strategy:
- Clear map of what search engines expect for your keyword
- Competitor comparison highlighting key differences
- Prioritised checklist to close the ranking gap
- Quick-win opportunities for immediate implementation
- Strategic recommendations based on proven patterns
3. See how rankings shift by context
Understand the complete competitive landscape:
- Compare local vs national result variations
- Spot mobile vs desktop ranking differences
- Analyse language and regional preferences
- Track how search features change by location
4. Build evidence-based content strategy
Replace guesswork with data-driven decisions:
- Benchmark against proven page-one winners
- Identify ideal content depth and format
- See exactly how top pages satisfy search intent
- Determine which elements drive fastest results
- Focus resources on changes that actually impact rankings
Understanding what makes content rank
Search intent alignment
Four types of search intent:
- Informational: Users seeking knowledge (how-to guides, explanations)
- Navigational: Looking for specific websites or brands
- Commercial: Researching products or services before buying
- Transactional: Ready to make purchases or take action
Top-ranking content perfectly matches the dominant intent for each keyword.
Content depth and structure
Successful pages typically feature:
- Comprehensive coverage of the topic
- Logical heading hierarchy (H1, H2, H3 structure)
- Mix of text, images, and other media
- Clear, scannable formatting
- Expert-level depth without overwhelming complexity
Authority and trust signals
Elements that build credibility:
- Author expertise and credentials
- External links to reputable sources
- Internal linking to related content
- Updated publication dates
- User engagement metrics (comments, shares)
Technical optimization patterns
Consistent technical elements:
- Fast loading speeds
- Mobile-friendly design
- Clean URL structures
- Optimised meta titles and descriptions
- Proper schema markup implementation
Taking action on your insights
Immediate improvements (quick wins)
Changes you can make today:
- Update meta titles and descriptions to match successful patterns
- Improve heading structure based on top performers
- Add missing content sections identified in gap analysis
- Optimise images and media based on competitor analysis
Content strategy adjustments
Medium-term improvements:
- Restructure content to better match search intent
- Expand thin content to match successful depth
- Add authority signals and trust elements
- Improve internal linking based on competitor patterns
Long-term competitive positioning
Strategic developments:
- Create content series targeting related keywords
- Build topical authority in your niche
- Develop expertise signals and author credibility
- Monitor and adapt to SERP changes over time
Monitoring and optimisation
How often to check SERPs
Recommended frequency:
- Important keywords: Monthly analysis to track changes
- After content updates: Wait 2-4 weeks for search engines to recrawl
- Competitive keywords: Bi-weekly during active optimization
- New keyword targets: Before creating content to understand requirements
Tracking ranking changes
Key changes to monitor:
- New competitors entering top positions
- Featured snippet opportunities
- Search feature additions (images, videos, maps)
- Seasonal ranking variations
- Algorithm update impacts
Common questions answered
Can I analyse more than 5 pages at once?
Currently limited to 5 results for thorough analysis. However, you can view all 100 organic results in the main table.
My target location doesn't appear in the dropdown. What do I do?
Type at least 3 characters of the location name. If it still doesn't appear, try a nearby major city instead.
How accurate are the results compared to what I see manually?
SERPcheck provides consistent, unbiased results without personalisation filters that affect manual searches.
Should I analyse competitors' pages individually?
The aggregate analysis combines insights from multiple pages, but individual analysis helps understand specific competitor strategies.
What if the top results seem irrelevant to my business?
This indicates potential search intent mismatch. Consider targeting longer-tail variations or different keyword angles.
How do I know if my content improvements are working?
Re-run SERPcheck after 2-4 weeks to see if your content better matches successful patterns. Monitor actual rankings separately.
Can I export the SERP data?
Yes, export functionality allows you to save results for further analysis or reporting.
What if featured snippets dominate the results?
Analyse snippet content specifically and optimise your content structure to target these prominent positions.