Page Engagement

Get powerful insights into how visitors interact with your website

Transform visitor behaviour into actionable improvements. See exactly where users spend time, scroll, and click on your pages.

What is the Page Engagement tool?

SERP360's Page Engagement tool shows you visitor behaviour on your website pages. You'll see heat maps and data overlays that reveal:

Where visitors scroll and stop
How long they spend in each section
Which areas get the most clicks
Where you're losing visitors' attention

Getting started

Step 1: Access your pages

Navigate to Page Engagement in your dashboard
Filter by domain if you manage multiple websites
Search for specific pages using the URL search box
Click View next to any page you want to analyse

Step 2: Choose your analysis type

Pick from three powerful analysis modes:

Scroll Data - See how far visitors scroll down your page Time Spent - Discover where visitors linger longest

Click Heatmap - Find your most-clicked areas

Step 3: Set your filters

Date Range - Choose 7, 30, 60, or 90 days of data Device Type - View desktop, mobile, tablet, or all devices combined

Interpreting your data

Scroll Data analysis

What you see: Pink bars overlaid on your actual page content, each representing a 5% scroll depth band.

How to read the bars:

Bar width = percentage of visitors who reached this depth
100% width = all visitors scrolled this far
50% width = half your visitors stopped before this point
Numbers on bars = exact percentages and session counts

Example interpretation:"85% of visitors scroll to your headline, but only 23% reach your pricing section. The sharp drop at 60% scroll suggests your product description is too long or confusing."

Key patterns to spot:

Gradual decline = healthy engagement flow
Sharp drops = content barriers or layout issues
Flat sections = visitors skipping or quickly scanning
Sudden increases = compelling content drawing people back

Time Spent analysis

What you see: Pink bars showing average time spent in each 5% section of your page.

How to read the data:

Bar width = relative time investment
Visit percentages = how many people reached each section
Time per visit = average seconds spent by those who got there
Hover tooltips = exact metrics and scroll positions

Example interpretation:"Visitors spend 3.2 minutes reading your case study (45-55% scroll depth) but only 12 seconds on your team section (75-80%). This suggests your case study resonates strongly, but your team content needs work."

Engagement quality indicators:

High time + high reach = star content that works
High time + low reach = great content buried too deep
Low time + high reach = weak content in prime position
Low time + low reach = content to remove or redesign

Click Heatmap analysis

What you see: Coloured dots across your page showing click density from blue (low) to red (high).

How to read the colours:

Deep red dots = highest click concentration
Orange/yellow = moderate click activity
Blue/green = light clicking
Dot size = total click volume
Empty spaces = missed opportunities or ignored areas

Example interpretation:"Heavy clicking on your non-clickable subheading suggests visitors expect it to be a link. Meanwhile, your actual CTA button shows minimal activity - it's either poorly positioned or not compelling enough."

Click pattern insights:

Clicks on non-interactive text = add links or buttons here
Ignored buttons = redesign or reposition for better visibility
Concentrated activity = successful conversion elements
Scattered clicking = visitors exploring but not finding clear paths

AI analysis - Comprehensive insights

Beyond basic heatmaps. SERP360's AI doesn't just show you data - it reads your actual page content, analyses your UX design, and correlates everything with visitor behaviour to provide specific, actionable recommendations.

Dual expertise in one tool:

Content analysis - Writing style, messaging effectiveness, information hierarchy
UX evaluation - Layout design, visual flow, accessibility, user experience

The three-tier insight system

When you click AI, you get comprehensive analysis structured in three key areas:

Major Opportunities (High-impact changes)

Content-focused recommendations:

"Your headline uses passive voice and industry jargon. Visitors drop off 34% faster here than industry average. Recommendation: Rewrite using active voice and customer language. Test 'Transform your sales process in 30 days' instead of 'Sales transformation solutions are offered.'"

UX-focused recommendations:

"Your pricing table sits at 67% scroll depth where you lose 45% of visitors. The layout uses small text and poor contrast ratios.
Recommendation: Move pricing above the fold and increase font size to 16px minimum for accessibility."

Quick Wins (Easy fixes)

Content improvements:

"Your testimonial generates 3x more engagement than other sections.
Quick win: Add testimonial quotes to your header and product sections for immediate credibility boost."

UX enhancements:

"Visitors click 127 times on your non-interactive feature icons expecting them to expand.
Quick win: Make icons clickable to reveal detailed explanations."

Success Patterns (What's working)

Content that converts:

"Your 'How it works' section keeps visitors engaged for 2.3 minutes - 89% above average. The conversational tone and step-by-step format work brilliantly.
Apply this: Use the same writing style and structure for your FAQ section."

UX elements that perform:

"Your floating CTA button maintains 23% click-through rate across all scroll positions. The contrasting colour and micro-animations create perfect visibility.
Replicate this: Apply the same design to your email signup form."

Zone-by-zone content analysis

The AI reads your page content and correlates it with visitor behaviour:

Example analysis:"0-15% scroll zone: Your headline 'Revolutionary Marketing Platform' is generic and doesn't specify benefits. Visitors spend only 4 seconds here vs. 12 seconds industry average.

Content issue: Lacks specificity and urgency.

UX issue: Headline competes with hero image for attention."

"30-45% scroll zone: Your feature list uses bullet points with technical terms like 'API integration' and 'omnichannel capabilities.' Time spent drops 56% compared to your testimonial section.

Content issue: Too technical for your audience.

UX issue: Wall of text without visual breaks."

Engagement pattern insights

The AI identifies why visitors behave as they do:

Drop-off analysis:"67% of visitors leave at your pricing section.

Content factors: Prices lack context and value justification. No mention of ROI or money-back guarantee.

UX factors: Pricing table uses confusing tier names and fine print. No visual hierarchy guides the eye."

Engagement hotspots:"Your case study section generates 340% higher engagement.

Content factors: Specific numbers, customer quotes, and relatable challenges.

UX factors: Good use of white space, compelling images, and scannable format."

Content effectiveness scoring

Writing style analysis:

Readability score and grade level
Tone consistency evaluation
Message clarity assessment
Call-to-action strength rating

Format recommendations:

Paragraph length optimisation
Subheading effectiveness
Visual content placement
Information hierarchy improvements

Advanced data interpretation

Reading visitor flow patterns

Healthy engagement looks like:

Gradual scroll decline (not sharp drops)
Time spent correlating with content value
Click activity on intended actions
Consistent mobile/desktop patterns

Warning signs to catch:

Bounce at 15% scroll = headline or value proposition issues
Time spike then sharp drop = confusing or overwhelming content
High clicks, low conversions = broken user journey
Device-specific problems = responsive design issues

Seasonal and trend analysis

Compare time periods to spot:

Content freshness impact
Seasonal behaviour changes
A/B test performance
Campaign effectiveness

Export and share insights

Click Export as PNG to download a comprehensive image showing:

Your complete page layout
Behaviour data overlays
AI insights summary

Troubleshooting

Common questions

Q: The AI says my content is "too technical" but I need industry terms. What do I do?

A: The AI identifies when technical language creates engagement drops. Try adding explanations or glossaries, not removing expertise. Test "API integration (connects all your tools automatically)" instead of just "API integration."

Q: My scroll data looks good but conversions are low. Why?

A: Good scroll depth doesn't guarantee conversions. Check the AI's click heatmap analysis and content recommendations. You might have engaging content but weak calls-to-action.

Q: The AI recommends moving content "above the fold" but my design doesn't allow it. Any alternatives?

A: The AI identifies content performance, not just position. Try strengthening your above-the-fold content to better prepare visitors, or add compelling "preview" elements that hint at valuable content below.

Privacy and compliance

All visitor tracking is anonymised and aggregated
No personal information or PII collected
GDPR and privacy regulation compliant
Data retention follows industry standards

The AI analysis helps you understand collective visitor behaviour while respecting individual privacy.