Manage Session Tracking

Tracking sessions capture how visitors interact with your website, showing you exactly what they do on your pages. Each session records a visitor's journey: their mouse movements, clicks, scrolling behavior, and the path they take through your site. This information helps you understand how real people use your website and identify opportunities to improve their experience.

manage session tracking

Why Use Tracking Sessions?

Tracking sessions help you:

See real user behavior instead of guessing how people use your site
Identify usability issues that prevent visitors from completing important actions
Understand visitor journeys across your website
Optimize conversion paths by removing obstacles to purchase or sign-up
Make data-driven design decisions based on actual user behavior

Getting Started with Tracking Sessions

Accessing the Session Management Area

Log in to your SERP360 account
Navigate to the "Manage Sessions" section from the configurations menu

Understanding the Sessions Interface

The session management interface has three main sections:

Add URL for Tracking - Where you set up new pages for visitor tracking
Tracked URLs - A list of all the pages you're currently monitoring
Tracking Script Configuration - The code snippet needed to enable tracking on your website

Setting Up the Tracking Script

On the Manage Sessions page, you'll find the following configuration information:

To start monitoring your website, you need to copy the script provided and paste it into the <head> section of your website's HTML. After implementation, ensure you clear your server cache.

The tracking script is available on the manage session page in your account.

This script ensures that all interactions on your site are tracked and analyzed for valuable insights. The script is designed to only run on pages you've specifically added in the Tracked Pages section.

For more detailed implementation instructions, you can visit the knowledge base article on setting up interaction tracking at: https://help.serp360.ai/article/112-enable-interaction-tracking

SERP360's tracking system is completely cookieless, providing analytics without compromising user privacy. This helps you stay compliant with privacy regulations while still gaining valuable insights into user behavior.

Adding a New URL for Tracking

Step 1: Select a Domain

From the dropdown menu, select the website domain you want to track
If you don't see your domain listed:
- Make sure the domain has been added to your account
- Check that you have permission to access that domain
- Contact your administrator if you believe you should have access

Step 2: Enter the Page URL

Type the full URL of the specific page you want to track
- Example: https://yourwebsite.com/product-page
- If you omit "https://", the system will add it automatically
Make sure to use the exact URL that visitors would use to access the page

Step 3: Start Tracking

Click the "Track" button to begin monitoring this URL
The system will confirm that tracking has been set up successfully
Your new URL will appear in the "Tracked URLs" list

Managing Tracked URLs

Viewing Your Tracked URLs

The "Tracked URLs" section displays a table with all the pages you're currently monitoring:

URL - The web address of the tracked page
Actions - Buttons to manage tracking for each URL

Filtering and Searching

To find specific URLs in your list:

Domain Filter - Use the dropdown to show only pages from a specific website
Search Box - Type any part of a URL to find matching pages
- The list will update automatically as you type
- This is useful when you have many tracked pages

Pagination

If you have many tracked URLs:

Use the "Previous" and "Next" buttons to navigate between pages
The page counter shows your current position (e.g., "Page 2 of 5")

Managing Session Data

Refreshing Page HTML

Websites change over time. To ensure your recordings match the current version of your page:

Find the URL in your tracked pages list
Click the camera icon in the Actions column
The system will take a fresh snapshot of your page's current design
New recordings will be matched to this updated version

Deleting Tracked URLs

To stop tracking a particular URL:

Find the URL in your list
Click the trash icon in the Actions column
Confirm your decision when prompted
The URL and all its tracking data will be permanently removed

Best Practices for Session Tracking

What to Track

Focus on tracking these high-value pages:

Landing pages where visitors first enter your site
Product pages with details about what you sell
Checkout flow where visitors make purchases
Sign-up forms where visitors create accounts
Key conversion points such as contact forms or subscription pages

How Many Sessions to Analyze

For meaningful insights:

Review multiple sessions per page
Look for patterns rather than isolated behaviors
Compare sessions from different visitor types (new vs. returning)
Track before and after making design changes to measure improvement

Privacy Considerations

When using tracking sessions:

SERP360's tracking is completely cookieless, which simplifies compliance with privacy regulations
Ensure your privacy policy still discloses that you track user behavior and interactions
The system does not capture typed data such as passwords, payment information, etc
Be aware of data protection regulations in your region (GDPR, CCPA, etc.)

Frequently Asked Questions

How long are sessions stored?

Session recordings are typically stored for 90 days.

Can I share session recordings with my team?

Currently, anyone with access to your SERP360 account can view the session recordings. There isn't a direct way to share individual recordings outside the platform.

Will tracking slow down my website?

The tracking script is designed to have minimal impact on your website's performance. It loads asynchronously and shouldn't noticeably affect page load times for your visitors.

Troubleshooting

No Sessions Are Being Recorded

If you're not seeing any session recordings for a tracked URL:

Verify the URL is exactly correct
Check that the page is publicly accessible
Make sure the page has received visitors since you started tracking
Try refreshing the HTML using the camera icon
Ensure your website doesn't have script blockers that prevent tracking

Sessions Don't Match Current Page Layout

If recordings seem to be misaligned with your page:

Your page design may have changed since recording began
Click the camera icon to refresh the HTML snapshot
New recordings should align correctly with the current design

Incorrect Device Information

If device or browser information seems wrong:

Remember that some visitors may be using browser extensions or settings that mask their true device information
Focus on the actual behavior patterns rather than the specific device details

Glossary of Terms

Session - A single visitor's journey on your website during one visit
Interaction - Any action a visitor takes (click, scroll, movement, etc.)
Heatmap - A visual representation showing where visitors focus most attention
Device Type - The category of device used (desktop, tablet, mobile)
Referrer - The website or source that sent the visitor to your page
HTML Snapshot - A saved copy of your page's code used to align recordings with the page design

Conclusion

Tracking sessions give you unprecedented insight into how real visitors use your website. By understanding actual user behavior, you can make informed decisions to improve your site's usability, boost conversions, and enhance the overall user experience.

Remember that the most valuable insights come from looking for patterns across multiple sessions rather than focusing on individual visitor behaviors. Regular review of your tracking data will help you continuously improve your website's performance and achieve your business goals.