Echo

Echo helps you monitor and analyze how your brand, products, or specific keywords are being mentioned across the internet. It collects and organizes these mentions, enabling you to understand what people are saying, where they're saying it, and the sentiment behind their comments.

Why Echo Matters

Understanding what people are saying about your brand online provides numerous benefits:

• Track brand perception - See how your brand is perceived across different platforms
• Identify trends - Spot emerging conversations or issues early
• Monitor sentiment - Understand if mentions are positive, negative, or neutral
• Discover opportunities - Find places to engage with your audience
• Measure impact - See how marketing campaigns affect online conversations
• Manage reputation - Address potential issues before they escalate

Accessing Echo

1. Log in to your dashboard
2. Navigate to the "Echo" section in the mentions menu
3. You'll see your Echo projects and search terms

Using Echo: Step-by-Step Guide

1. Select a Project

When you first access Echo, you'll need to select a project:

• Use the dropdown menu at the top labeled "Select a Project"
• Choose the project you want to work with
• The system will automatically load search terms associated with the selected project

2. View Search Terms

After selecting a project, you'll see a list of search terms:

• Each search term appears as a collapsed item showing:
  • The keyword or phrase being monitored
  • Total number of mentions found
  • Date of the last mention
• Click on any search term to expand it and see more details

3. Exploring Search Term Details

When you expand a search term, you'll see:

Filter Options:

• Search Box: Filter mentions by specific text
• Language Filter: View mentions in a particular language
• Page Type Filter: Filter by content type (blog, news, forum, etc.)
• Date Range: Set a specific time period to analyze

Mention Results:

• Each mention appears as a card showing:
  • Source website
  • Snippet of text containing your search term
  • Date published
• Results are paginated if there are many mentions (use pagination controls at the bottom)

4. Getting AI-Powered Analysis

For deeper insights into your mentions, use the AI analysis feature:

1. Click on a search term to expand it
2. Find the "AI" button in the filter options area
3. Click the "AI" button to generate an in-depth analysis
4. Wait while the system processes your mention data (this may take a moment)
5. Review the comprehensive analysis that appears below your mentions

5. Understanding the AI Analysis

The AI Analysis provides valuable insights organized into several categories:

Core Trends:

• Major Themes: Primary topics appearing in mentions
• Secondary Topics: Less prominent but still significant topics
• Emerging Trends: New topics beginning to gain traction

Attributes:

• Key Features: Product or brand features frequently mentioned
• Sentiment Correlation: How different features relate to positive or negative sentiment

Experience:

• Positive Experiences: What people praise about your brand or product
• Pain Points: Common issues or complaints
• Value Propositions: What people see as valuable about your offering

Recommendations:

• Short Term: Immediate actions to consider
• Long Term: Strategic improvements for lasting results

This analysis helps you understand patterns in your mentions and take appropriate action.

6. Exporting Data

You can export your mention data for further analysis or reporting:

• Export Mentions: Click the export button (CSV icon) to download mentions as a CSV file
• Export AI Analysis: After generating AI analysis, click the export button in the analysis section to download insights as a CSV file

These exports can be opened in spreadsheet programs like Excel or Google Sheets.

Making the Most of Echo

For Marketing Teams:

1. Track campaign impact - See how marketing initiatives affect online conversations
2. Identify influencers - Find who's talking about your brand
3. Discover content opportunities - See what topics resonate with your audience
4. Measure sentiment changes - Track how perception evolves over time

For Customer Service:

1. Find customer issues - Identify problems that need addressing
2. Discover common questions - See what information customers are seeking
3. Track resolution impact - Monitor how sentiment changes after addressing issues
4. Engage directly - Find opportunities to respond to customers

For Product Teams:

1. Gather feedback - See what features customers love or struggle with
2. Identify bugs - Spot technical issues early
3. Discover feature requests - Learn what customers want to see next
4. Compare to competitors - Understand how your product stacks up

Best Practices for Using Echo

1. Set up diverse search terms - Include variations of your brand name, common misspellings, and product names
2. Check regularly - Review mentions at least weekly to stay current
3. Use date filters - Compare different time periods to spot trends
4. Export important data - Save significant insights for team sharing
5. Take action on insights - Use the AI recommendations to improve your brand strategy

Tips for Effective Analysis

1. Look for patterns - One-off mentions may be interesting, but patterns show real trends
2. Consider the source - Mentions on high-authority sites may carry more weight
3. Track sentiment over time - Watch how feelings about your brand evolve
4. Focus on actionable insights - Prioritize information you can actually use
5. Share insights across teams - Ensure marketing, product, and service teams all benefit

Troubleshooting

No search terms showing? Check that your project has search terms configured.

Few or no mentions found? Try:

• Expanding your date range
• Checking for alternative spellings or terms
• Ensuring your search term isn't too specific

AI button not producing analysis? The search term needs to have sufficient mentions for analysis to work effectively.

Filtered results not showing? Reset your filters and try again with fewer restrictions.