Keywords Dashboard

The Keyword Dashboard provides comprehensive insights into keyword performance across various domains and search engines. It offers a range of metrics and visualizations to help you understand and optimize your keyword strategy.

Key Features

1. Keyword Summary

  • Description: Displays data on keyword rankings across different domains and search engines over time.
  • Key Metrics:
    • Rank positions
    • Movement
    • Visibility percentage
    • Average ranking

2. Keyword Position Distribution

  • Description: Graphical representation of keyword positions in Search Engine Results Pages (SERPs) over time.
  • Feature: Segments keywords into ranges (e.g., 1-3, 4-10) for easy analysis.

3. Keyword Movement

  • Description: Tracks the number of improving and declining keywords over time.
  • Use Case: Quickly identify trends in keyword performance.

4. Top Improving Keywords

  • Description: Lists keywords that have shown the most improvement in rank positions.
  • Details Included: Domain, search engine, and URLs associated with each keyword.

5. Top Declining Keywords

  • Description: Lists keywords that have shown the most decline in rank positions.
  • Details Included: Domain, search engine, and URLs associated with each keyword.

6. Search Engine Visibility

  • Description: Displays visibility percentages for different search engines over time.
  • Use Case: Compare performance across multiple search engines.

7. % Average Daily Change

  • Description: Shows the average daily percentage change in keyword rankings for different search engines.
  • Use Case: Identify volatility and trends in keyword rankings.

8. Keyword Cannibalisation

  • Description: Identifies instances where multiple pages from the same domain compete for the same keyword.
  • Use Case: Optimize internal linking and content strategy to avoid self-competition.

9. Average Position

  • Description: Displays the average position of keywords in SERPs over time.
  • Use Case: Track overall ranking performance.

10. SERP Features

  • Description: Counts and tracks the presence of various SERP features.
  • Features Tracked: Featured snippets, images, local packs, and more.
  • Use Case: Identify opportunities for featured snippets and other SERP features.

11. Lost Keywords

  • Description: Identifies keywords that have been lost in the SERPs.
  • Use Case: Quickly spot and address ranking drops.

How to Use the Dashboard

  1. Select the desired date range for analysis.
  2. Choose the domains and search engines you want to analyze.
  3. Use the various widgets to gain insights into your keyword performance.
  4. Pay special attention to improving and declining keywords to inform your SEO strategy.
  5. Regularly check for keyword cannibalisation issues and lost keywords.
  6. Monitor SERP features to identify new opportunities for visibility.

Best Practices

  • Regularly review the Keyword Summary for a high-level overview of performance.
  • Use the Keyword Position Distribution to set goals for moving keywords into higher ranking brackets.
  • Investigate Top Declining Keywords to understand and address ranking drops quickly.
  • Leverage insights from SERP Features to optimize your content for featured snippets and other special results.
  • Address Keyword Cannibalisation issues to maximise the effectiveness of your content strategy.
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