Competitor Dashboard

The Dashboard provides valuable insights into your website's performance relative to your competitors in search engine results. This dashboard helps you understand your competitive landscape, identify opportunities, and track your progress against key competitors over time.

Key Features

1. Competitor Volatility - New Competition

• Description: Tracks the number of new competitors for specific keywords over time.
• Use Case: Identify emerging competition and changes in your market landscape.

2. Competitor Ranking Distribution

• Description: Displays the distribution of competitors' keyword rankings across different ranges.
• Use Case: Understand how your competitors are performing across various ranking positions.

3. Key Competitors

• Description: Lists the top competitors for each search engine.
• Use Case: Identify your main competition across different search platforms.

4. Competitor Visibility, Position and Overlap

• Description: Shows the number of keywords and average positions of top competitors.
• Use Case: Compare your visibility and ranking performance against key competitors.

5. Competitor Opportunities

• Description: Identifies opportunities where competitors rank lower for keywords.
• Use Case: Find potential areas for improvement and keyword targets.

6. Key Competitors Average Position

• Description: Tracks the average position of keywords for key competitors over time.
• Use Case: Monitor long-term trends in competitor performance.

7. Key Competitor Distribution

• Description: Shows the number of key competitors across different search engines over time.
• Use Case: Understand how your competitive landscape varies across search engines.

How to Use the Dashboard

1. Select the desired date range for analysis.
2. Choose the competitors and search engines you want to analyze.
3. Use the various widgets to gain insights into your competitive landscape.
4. Pay attention to new competitors and changes in competitor rankings.
5. Identify opportunities where you can outrank competitors.
6. Monitor long-term trends in competitor performance.

Best Practices

• Regularly review the Competitor Volatility to stay aware of new entrants in your market.
• Use the Competitor Ranking Distribution to understand where your competitors are strongest and weakest in the SERPs.
• Keep track of your Key Competitors and how they change over time on different search engines.
• Leverage the Competitor Visibility, Position and Overlap data to identify areas where you're outperforming competitors and areas where you need to improve.
• Focus on Competitor Opportunities to find keywords where you have the potential to gain ground quickly.
• Monitor Key Competitors Average Position over time to track how your overall performance compares to your main rivals.
• Use the Key Competitor Distribution to ensure you're considering all relevant competitors across different search engines.

Making Strategic Decisions

1. Identify Gaps: Use the competitor data to find areas where your website is underperforming compared to competitors. These are potential areas for improvement in your SEO strategy.
2. Discover Opportunities: Look for keywords where competitors are ranking well but you are not. These could be valuable additions to your keyword strategy.
3. Track Progress: Use the historical data to monitor how your position relative to competitors changes over time. This can help you measure the success of your SEO efforts.
4. Adjust Strategy: If you notice certain competitors consistently outperforming you in specific areas, analyze their approach and consider how you might adapt your strategy.
5. New Market Entrants: Stay alert to new competitors entering the market and assess their impact on your rankings and visibility.