Competitor Insight

Competitor Insight Tool User Guide

Introduction

The Competitor Insight Tool helps you understand how your competitors are performing in search results. You can discover what keywords they rank for, analyze their traffic patterns, and identify opportunities for your own website.

Getting Started

Entering a Domain

1. Enter your competitor's website address in the search box
2. Select your target location (defaults to United States)
3. Choose your preferred language (defaults to English)
4. Click the search button to begin the analysis

Understanding the Results

Overview Dashboard

After analyzing a domain, you'll see a summary table showing:

• Total number of organic keywords
• Estimated monthly traffic
• Estimated impressions
• Average cost per click (CPC)
• Estimated traffic cost
• Keyword movement indicators:
  • New keywords
  • Improved rankings
  • Declining rankings
  • Lost keywords

Keyword Analysis Table

Below the overview, you'll find a detailed table of all keywords with:

• Keyword: The actual search term
• Position: Where the website ranks in search results
• Trend: Shows if the ranking is improving (↑), declining (↓), stable (→), or new (⭐)
• Difficulty: How hard it is to rank for this keyword (green = easier, red = harder)
• Volume: Monthly search volume
• CPC: Average cost per click if you were to advertise for this keyword
• Bid Range: Estimated low and high advertising bids
• Ad Competition: How competitive the keyword is for advertising
• Intent: The likely purpose behind the search (I = Informational, T = Transactional, etc.)

Detailed Keyword Information

Click the + icon next to any keyword to see:

• The exact URL ranking for that keyword
• The page title and description
• Important highlighted terms
• Special search features present
• A graph showing search volume trends over time

Using the Tool's Features

Filtering and Search

• Use the search box above the keyword table to filter keywords
• Results update automatically as you type

Exporting Data

1. Click the "Export CSV" button to download all keyword data
2. The file will include all details from the keyword table plus additional information
3. Open the CSV file in Excel or similar software for further analysis

Search Volume Trends

• In the expanded keyword view, you'll see a graph showing how search interest has changed over time
• This helps identify seasonal patterns or growing/declining terms

Tips for Getting the Most Value

1. Start with your main competitors to understand their strongest keywords
2. Look for keywords with:
   • High search volume but medium/low difficulty
   • Strong commercial intent but moderate competition
   • Improving trends in search volume
3. Pay attention to new keywords your competitors are ranking for
4. Use the export feature to create regular reports and track changes over time

Interpreting the Data

Traffic Estimates

• "Est. Traffic" shows approximately how many monthly visitors the site gets from organic search
• "Est. Impressions" indicates how often the site appears in search results
• These numbers help you understand your competitor's online visibility

Keyword Quality Indicators

• Green numbers generally indicate better opportunities
• Red numbers suggest more challenging areas
• Look for a balance of difficulty and potential return when choosing keywords to target

Troubleshooting

If No Results Appear

1. Check that you entered the domain correctly
2. Verify the website is publicly accessible
3. Try removing "www" or "https://" from the domain
4. Ensure you're using the correct location settings

If Export Fails

1. Make sure you have data loaded in the table
2. Try refreshing the page and running the search again
3. Check that your browser allows downloads

Best Practices

1. Regularly monitor your main competitors
2. Export data monthly to track changes
3. Focus on keywords that match your business goals
4. Look for patterns in successful competitor content
5. Use the tool as part of your broader SEO strategy