Keyword Movement Analysis

This chart tracks how many of your keywords move up or down in search engine results each day. It’s a snapshot of overall keyword momentum.

What It Shows

  • Improving Keywords: Keywords that moved to a higher position compared to their previous rank.
  • Declining Keywords: Keywords that fell to a lower position compared to their previous rank.

How to Read It

  • Bars Above Zero: Represent your improving keywords.
  • Bars Below Zero: Represent your declining keywords.
  • Dates on the X-Axis: Each date corresponds to a single day of data.
  • Keyword Counts on the Y-Axis: The total number of improving or declining keywords that day.

When a bar is tall above zero, more keywords improved. When a bar is deep below zero, more keywords declined.

Filters and Controls

1.Date Range (Days)

Select a timeframe to see how your keywords moved during that period. Options might include 7, 14, or 30 days.

2.Search Engine

Zoom in on data from Google, Bing, or other supported engines.

3.Keyword Group

Focus on specific sets of keywords (such as those related to a product line or topic).

Tips for Analysis

  • Watch Daily Trends: A consistent rise above zero means you’re gaining ground. Spikes below zero suggest trouble.
  • Check the Ratio: Compare how many keywords are improving vs. declining each day.
  • Try Different Filters: Focus on the search engine or keyword group that matters most to your current goals.
  • Look for Patterns: See if certain days or changes in strategy align with shifts in keyword performance.

Actions to Take

  • Identify Issues: If you see a major decline spike, review your content or technical SEO changes from that period.
  • Replicate Success: On days when improvements are high, see what actions led to those gains.
  • Combine with Other Insights: Cross-reference this chart with your Keyword Distribution or AI Analysis to get a full view of what’s happening.

Maintenance and Follow-Up

  • Review Regularly: Keep an eye on daily and weekly trends.
  • Save Records: Export data periodically to track your progress over time.
  • Refine Your Strategy: Use the chart’s feedback to adjust keywords, site structure, or content focus.

The Keyword Movement Chart reveals where you’re gaining traction and where you might be losing it. A balanced approach—quickly fixing problems and building on successes—will help you maintain a healthy keyword profile.


Keyword Movement AI Analysis

This AI tool helps you interpret your keyword position data. It uses an intelligent model to look at your charts and highlight important findings. You get clear insights into how your keywords perform, what’s going well, and where you can improve.

How It Works

1.Gather Data

The system collects your keyword positions over a chosen time period. You can narrow it down by search engine or keyword group.

2.Send to AI

Once you click the “AI Analysis” button (or equivalent trigger), your filtered data goes to the AI.

3.Receive Insights

The AI looks at the data and returns a structured report. That report highlights:

  • Major Opportunities: Areas with significant potential for improvement
  • Quick Wins: Simple tweaks that can drive fast gains
  • Success Patterns: What’s working well and how to replicate it

Key Controls

  • Date Range

Choose the number of days you want to include (e.g., 7, 14, or 30 days).

The AI uses this range to spot trends and fluctuations.

  • Search Engine

Pick the engine (e.g., Google, Bing) if you want specific insights for that platform.

  • Keyword Group

Select a particular group of keywords to focus on.

For example, product-related terms vs. blog-related terms.

  • Detailed Analysis

Check this option if you want more in-depth analysis. You’ll see extra context and data in the AI’s response.


Understanding the AI Report

Major Opportunities

  • What It Highlights: Keywords that have the biggest room for improvement.
  • Why It Matters: Moving these keywords up can boost traffic and visibility.
  • What You’ll See:
    • Current Situation: Ranking positions and issues
    • Business Impact: How ranking changes affect traffic or conversions
    • Recommendation: Clear steps to fix the problem and expected benefits

Quick Wins

  • What It Highlights: Low-effort actions that can give a fast bump in rankings.
  • Why It Matters: You can act on these right away and see immediate progress.
  • What You’ll See:
    • Opportunity: Where you’re close to moving up or securing a better rank
    • Recommendation: Simple optimizations, like updating on-page content
    • Expected Outcome: Likely improvements in positions or clicks

Success Patterns

  • What It Highlights: Existing keywords that are performing well.
  • Why It Matters: You can learn from these strengths and apply them elsewhere.
  • What You’ll See:
    • Performance: Which keywords hold top spots and why
    • What Works: Specific tactics (like structured data, strong backlinks)
    • Application: Suggestions on where to reuse these tactics

Getting the Most from AI Analysis

1.Review Major Opportunities

Start with these for impactful changes that can drive big results.

2.Tackle Quick Wins

Easy fixes often yield immediate improvements, so address them next.

3.Apply Success Patterns

See what’s working now, then copy that success to weaker keywords.

4.Adjust Your Filters

Refine by date range, search engine, or keyword group to get more focused insights.

5.Check Regularly

Rerun the analysis after making changes to see if your efforts are working.

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