Backlinks

What is a Backlink Audit?

Backlink Audit is a powerful tool that uses artificial intelligence to analyze your website's backlink profile. It provides insights about who's linking to your site, the quality of those links, and gives you clear recommendations to improve your search engine rankings.

backlink analysis

Why Are Backlinks Important?

Backlinks (links from other websites to yours) are like votes of confidence for your website. Search engines like Google consider backlinks when determining how to rank your site in search results. However, not all backlinks are equal:

  • High-quality backlinks from reputable sites can boost your rankings
  • Low-quality or spammy backlinks can harm your site's reputation and rankings
  • The right mix of backlinks helps establish your site's authority in your industry

Getting Started with Backlink Full Audit

Step 1: Enter Your Domain

  1. Navigate to the Backlink Full Audit tool
  2. In the input field, enter your website domain (e.g., "mywebsite.com")
    • You don't need to include "http://" or "www."
  3. Click the "Analyze" button

Step 2: Review Your Results

After analysis (which may take a few moments), you'll see your comprehensive backlink report divided into several easy-to-understand sections:

backlink audit

Features and Tools

Filtering System

The Backlink Full Audit tool includes a powerful filtering system that helps you focus on specific types of backlinks:

  • Spam Score Filter: Identify links with spam scores above 80 (high-risk)
  • IP-based Domains: Find links from domains using IP addresses instead of domain names (often lower quality)
  • Broken Links: See which backlinks are broken and no longer functioning
  • HTTP Links: Identify non-secure links using HTTP instead of HTTPS
  • Indirect Links: Find links that redirect before reaching your site
  • Nofollow Links: Filter to see only nofollow links that don't pass SEO value
  • Domain-Page Rank Gap: Show links with significant difference between domain and page authority

These filters are easy to use - simply tick the checkboxes above the backlink table to apply them. Multiple filters can be combined to narrow down your results.


CSV Export Feature

For more detailed analysis or record-keeping:

  1. After running your audit, locate the "Export to CSV" button
  2. Click to download a comprehensive CSV file containing all your backlink data
  3. Open this file in Excel, Google Sheets, or other spreadsheet software for further analysis

This exported file includes all data points for each backlink, making it valuable for sharing with team members or conducting your own analysis.


Disavow File Creation

The tool makes it easy to create a disavow file for submission to Google:

  1. Use the filtering system to identify toxic links (high spam score, suspicious IP-based domains, etc.)
  2. Click the "Export Disavow" button to generate a properly formatted disavow file
  3. This file can be submitted directly to Google Search Console without any modifications

This feature saves hours of manual work creating properly formatted disavow files.


Working with Large Backlink Profiles

For websites with many backlinks, the tool provides helpful navigation features:

  • Batch Processing: The system loads backlinks in efficient batches, ensuring smooth performance even with thousands of links
  • Pagination Controls: Navigate between pages of results using the numbered page buttons
  • Rows Per Page Setting: Choose how many backlinks to display per page (options typically include 100, 250, or 500 links)

Detailed Link Information

For each backlink, you can:

  1. View basic information in the table format
  2. Click the "+" icon next to any link to expand the row
  3. See additional details such as:
    • Domain platform type (blog, news site, forum, etc.)
    • Page external and internal link counts
    • Content language
    • Page title
    • Semantic location on the page
    • And more

This detailed view helps you understand the context and value of each backlink.

Understanding Your Backlink Report

backlink AI report

Executive Summary

This section provides a high-level overview of your backlink profile:

  • Executive Overview: A brief summary of your overall backlink health
  • Key Metrics: Shows critical scores like anchor text diversity and link acquisition rate
  • Key Insights: The most important findings about your backlink profile, each marked with a priority level (High, Medium, or Low)
  • Priority Actions: The top 3 recommended steps to improve your backlink profile

Detailed Analysis Sections

1. Growth & Retention Analysis

This section shows how your backlinks have grown or declined over time:

  • See patterns in backlink acquisition
  • Identify when you gained or lost significant numbers of links
  • Understand if your link growth is healthy or potentially suspicious

2. Domain Quality Assessment

This shows the quality of websites linking to you:

  • High Domain Rating (DR) links from reputable sites
  • Low-quality links that might harm your SEO
  • Spam score analysis to identify potentially toxic links

3. Link Attributes Evaluation

Examines the technical characteristics of your backlinks:

  • Anchor text diversity (the text used in links to your site)
  • Follow vs. nofollow link distribution
  • Link attribute types (UGC, sponsored, etc.)

4. Geographic Distribution

Shows where your backlinks are coming from around the world:

  • Countries with the most links to your site
  • Regions where you could expand your presence
  • Potential over-reliance on specific countries

5. Platform Diversity Analysis

Breaks down your backlinks by the type of websites they come from:

  • Blogs, news sites, forums, social media, etc.
  • Helps identify if your link profile is balanced

6. Semantic Placement Analysis

Analyzes where links appear on the pages linking to you:

  • Header, content, sidebar, or footer
  • Links within content are typically more valuable than those in footers

7. TLD Profile Assessment

Examines the domain extensions (.com, .org, .net, etc.) of your backlinks:

  • Diverse TLDs generally indicate a natural link profile
  • Over-reliance on certain TLDs might indicate artificial link building

How to Use Your Backlink Analysis

Understanding Priority Levels

Each insight in your report is marked with a priority level:

  • [High]: Issues that need immediate attention, often relating to potential penalties or significant missed opportunities
  • [Medium]: Important considerations that should be addressed in your medium-term strategy
  • [Low]: Minor issues or opportunities to keep in mind for future optimization

Taking Action on Recommendations

For Toxic Backlinks:

  1. Review the identified toxic links in your report
  2. Use the Export to Disavow feature to create a disavow file
  3. Submit this file to Google Search Console to tell Google to ignore these harmful links

For Link Building Opportunities:

  1. Note the types of websites and content that currently link to you
  2. Identify gaps in your backlink profile (geographic regions, platforms, etc.)
  3. Create targeted content that appeals to websites in those categories
  4. Conduct outreach to build relationships with relevant sites

For Anchor Text Optimization:

  1. Check your anchor text diversity score in the report
  2. If too concentrated, work on building links with more varied anchor text
  3. If too diluted, focus on getting more links with your key terms

Frequently Asked Questions

How often should I run a Backlink Audit?

For most websites, running a full backlink audit quarterly is sufficient. However, if you're actively building links or recovering from a penalty, monthly audits may be beneficial.


What is a good anchor text diversity score?

A score below 0.25 is generally good, indicating a natural, diverse range of anchor texts. Scores above 0.44 indicate high concentration and potential over-optimization risk.


What does "spam score" mean in the report?

Spam score measures the likelihood that a linking website violates search engine guidelines. Higher scores (above 30) suggest potentially toxic links that might harm your rankings.


How do I export data from my audit?

Look for the "Export" button at the bottom of the analysis to save your report as a text file. For more detailed data, use the "Export to CSV" button to download a comprehensive spreadsheet of all your backlinks.


How do I create a disavow file?

  1. Use the filtering options to identify toxic backlinks (high spam score, suspicious IPs, etc.)
  2. Once the filters have been applied, click the "Export Disavow" button
  3. Submit the downloaded file to Google Search Console without any modifications

Can I see individual backlinks?

Yes, the tool shows detailed information about your backlinks in the table view. You can:

  • Filter links using the checkboxes above the table
  • Click the "+" icon next to any backlink to see additional details
  • Navigate through pages of backlinks using the pagination controls
  • Adjust how many links you see per page using the "Rows per page" dropdown

What if I see a sudden drop in backlinks?

A sudden drop might indicate technical issues with your site, content removal on linking sites, or algorithm updates. Check the timing against known Google updates and investigate any removed links.

Glossary of Terms

  • Domain Rating (DR): A metric that indicates the authority and quality of a website
  • Anchor Text: The clickable text used in a hyperlink
  • Follow/Nofollow: An attribute that tells search engines whether to pass ranking value through a link
  • Spam Score: A measure of how likely a website is to be considered spam by search engines
  • TLD: Top-Level Domain, the last segment of a domain name (.com, .org, etc.)
  • UGC: User Generated Content attribute for links
  • Disavow: A tool that tells Google to ignore specific backlinks when assessing your site

Conclusion

Your backlink profile is a crucial factor in your website's search engine performance. By regularly using Backlink Full Audit, you can maintain a healthy link profile, identify and address toxic links, and discover opportunities to build valuable new backlinks that improve your rankings.

Remember that backlink optimization is an ongoing process, not a one-time task. By consistently monitoring and improving your backlink profile, you'll build a strong foundation for sustainable SEO success.

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