Backlinks

See who links to your website and what to do about it

Every backlink to your site is a vote of confidence. Good links boost your rankings. Bad links drag them down. The Backlinks tool shows you exactly which links help and which hurt, then tells you what to do next.

What you'll discover

Your backlink profile reveals the hidden forces affecting your search rankings. With this tool, you'll:

• Spot toxic links before they trigger penalties
• Find authority opportunities you're missing
• Get AI-powered recommendations tailored to your specific situation
• Export disavow files ready for Google Search Console
• Track link patterns across geography, platforms, and time

The AI Analysis transforms raw data into clear action steps. No SEO expertise required.

Getting started

Run your first analysis

1. Navigate to the Backlinks tool in your dashboard
2. Enter your domain (just "yoursite.com"—no http:// needed)
3. Click Analyse to start the scan

The tool fetches your complete backlink profile. This takes a few moments depending on your site's link volume.

What you'll see immediately

Your results appear in three sections:

Overview metrics show total backlinks, referring domains, broken links, and spam scores at a glance.

Interactive charts break down your links by country, platform type, TLD, and placement location.

Detailed backlink table lists every link with spam scores, anchor text, domain authority, and attributes.

Understanding your backlink table

The main table displays each backlink with key information:

Click the + icon next to any link to reveal deeper context: platform type, external link count, page title, and semantic placement.

Filter for what matters

Filters help you focus on specific link types. Tick any combination:

• Spam score 80+ — High-risk links needing immediate attention
• IP-based domains — Suspicious technical patterns
• Broken links — Links that no longer work
• HTTP links — Non-secure connections
• Indirect links — Redirected links losing value
• Nofollow links — Links not passing authority
• Domain-page rank gap — Authority mismatches

Combine filters to narrow your view. Export filtered results for focused cleanup campaigns.

AI Analysis: your strategic advantage

Here's where SERP360 stands apart from every other backlinks tool. Click Analyse with AI after fetching your data, and the AI examines your entire profile to deliver:

Risk assessment with scores

The AI calculates risk scores (0–100) across multiple dimensions:

• Spam risk — Are your links from trustworthy sources?
• Broken link impact — How much authority are you losing?
• Follow ratio health — Is your dofollow/nofollow mix natural?

Each score includes a plain-English explanation. No technical jargon.

Evidence-based action plan

This is the heart of the analysis. The AI generates specific recommendations organised by priority:

Link removals and disavows — The AI names exact domains to remove. You'll see "Disavow spamsite.com, badnetwork.info, lowquality.net" with clear explanations of why each domain poses risk. No guesswork.

Anchor text diversification — Current state versus recommended targets. "You have 78% exact brand match. Aim for 45% branded, 25% partial, 20% URL, 10% generic." Precise percentages based on your actual data.

Authority link acquisition — Gaps in your profile with specific opportunities. "Only 5% of links from .edu domains despite strong existing relationships. Target 25 additional university partnerships."

Broken link recovery — High-authority broken backlinks with suggested redirect targets. Recover lost link equity quickly.

Profile monitoring — Ongoing surveillance recommendations for domains that need watching.

Strategic assets identified

The AI highlights what's already working:

• Which high-authority domains link to you
• Geographic strongholds where you dominate
• Platform types delivering quality links
• Content categories attracting natural links

Build on these strengths rather than starting from scratch.

Detailed analysis accordion

Expand this section for deeper insights:

Anchor text distribution — Exact breakdown across brand, partial, URL, generic, and other categories.

Link velocity patterns — Monthly acquisition rates. Spot unnatural spikes that could signal algorithm penalties.

IP clustering analysis — Domains sharing hosting infrastructure. Identifies potential link networks.

Editorial versus supplemental — Where your links appear (main content vs. footer/sidebar).

Working with AI recommendations

Add tasks to your Kanban board

Every AI recommendation includes an Add to Kanban button. Click it to:

1. Select your project
2. Automatically populate task details
3. Track progress through your workflow

The recommendation's title, description, current state, and evidence transfer directly into your task management system.

Prioritise by impact

Recommendations come tagged as:

• High/Urgent — Act immediately to prevent penalties
• Medium — Address within weeks for steady improvement
• Low — Ongoing optimisation tasks

Focus your energy where it matters most.

Export your analysis

Click Export to save your complete AI analysis as a text file. Share with team members, include in client reports, or reference later.

Practical workflows

Monthly health check

Run a full analysis quarterly for established sites. Monthly for active link-building campaigns or penalty recovery. The AI tracks changes and flags emerging risks.

Competitor gap analysis

Compare your profile against competitor strengths. The AI identifies where rivals excel and suggests how to close gaps.

Penalty recovery

If rankings dropped suddenly, the AI pinpoints likely culprits. Systematic toxic link identification plus ready-to-upload disavow files accelerate recovery.

Link building prioritisation

Authority link recommendations show exactly where to focus outreach. Geographic distribution data reveals untapped markets.

Exporting your data

CSV export

Click Export CSV to download your complete backlink table. Includes all metrics: URLs, spam scores, attributes, ranks, countries, and timestamps. Open in Excel or Google Sheets for custom analysis.

Disavow file creation

The tool generates Google-ready disavow files:

1. Apply filters to isolate toxic links
2. Click Export Disavow
3. Upload directly to Google Search Console

No manual formatting required. The file follows Google's exact specification.

Common questions

How often should I run AI Analysis? Monthly for active sites. The AI examines your current profile each time, so recommendations stay relevant as your link profile evolves.

What makes a backlink toxic? High spam scores (70+), suspicious domains (IP-based, over-optimised anchors), irrelevant content, or patterns suggesting manipulation. The AI explains why specific links pose risk.

Should I disavow all nofollow links? No. Nofollow links drive traffic and look natural. Only disavow if they're clearly spammy or harmful. The AI distinguishes between healthy nofollow links and problematic ones.

How accurate are the AI recommendations? The AI analyses your actual data—specific domains, real anchor patterns, genuine authority scores. Recommendations cite evidence from your profile, not generic advice.

Can I customise the analysis? Filters let you focus on specific link types before running AI analysis. The AI adapts its recommendations based on what it examines.

What if AI recommendations conflict with my strategy? The AI provides evidence-based suggestions, not mandates. You understand your business context. Use recommendations as informed starting points.

Getting the most from this tool

Start broad, then narrow down. Run the full analysis first. Use filters to investigate specific concerns.

Read the AI evidence. Every recommendation includes reasoning. Understanding why helps you decide what to prioritise.

Take action systematically. Add high-priority tasks to Kanban. Track completion. Measure impact over time.

Combine with other SERP360 tools. Link building insights connect with keyword tracking, content optimisation, and conversion analytics for complete SEO intelligence.

Export regularly. Maintain historical records. Compare analyses over time to track progress and catch new issues early.

Your next step

Enter your domain and click Analyse. Within minutes, you'll see exactly who links to your site, understand which links help versus hurt, and receive AI-powered recommendations to improve your rankings.

Your backlink profile holds the keys to better search visibility. Now you have the tools to unlock them.