Backlinks

Backlinks Dashboard

The dashboard helps you understand your website's authority and identify opportunities for improvement in your link-building strategy. This guide will help you retrieve, interpret, and leverage backlink data to improve your website's performance and search engine rankings.

What are Backlinks

Backlinks, also known as inbound links or incoming links, are links from other websites that point to your site. They are a crucial factor in search engine algorithms and can significantly impact your website's visibility and authority.

How to Retrieve Backlink Information

1. Navigate to the backlink tool at https://app.serp360.ai/backlinks/
2. Enter your target domain URL in the input field
3. Click the "Submit" button to retrieve the backlink data
4. Wait for the analysis to complete - you'll see various charts and tables populate with data

Understanding the Data

Main Metrics

Additional Metrics

• Referring Domains (NoFollow): Domains linking to you with "nofollow" attributes
• Referring Main Domains: Number of unique root domains linking to you
• Referring IPs: Number of unique IP addresses hosting sites that link to you
• Referring Subnets: Number of unique network subnets containing sites that link to you
• Referring Pages: Total number of individual web pages linking to your site

Visual Data

1. World Map: Shows the geographical distribution of your backlinks
2. TLD Distribution: Displays the top-level domains (e.g., .com, .org) of sites linking to you
3. Link Types: Shows the distribution of different types of links (e.g., text, image)
4. Link Attributes: Illustrates the various attributes (e.g., nofollow, sponsored) of your backlinks
5. Platform Types: Indicates the types of platforms (e.g., CMS, blogs) linking to you
6. Semantic Locations: Shows where on the page your backlinks typically appear

Spam Scores

• Target Spam Score: Indicates how likely your site is to be considered spam
• Backlinks Spam Score: Shows the overall quality of the sites linking to you

AI-Powered Backlink Analysis

For advanced insights and recommendations, click here for more information on the Backlinks AI analysis feature: https://help.serp360.ai/article/56-backlink-analysis

Why This Data is Helpful

1. SEO Improvement: Understanding your backlink profile helps improve your search engine rankings
2. Reputation Management: Identify high-quality sites linking to you and potentially harmful ones
3. Competitor Analysis: Compare your backlink profile with competitors to find new opportunities
4. Content Strategy: Discover what type of content attracts backlinks to inform your content creation
5. Technical SEO: Identify and fix broken links and pages to improve user experience and SEO
6. Link Building Opportunities: Use the geographic and platform data to target new link-building opportunities

Tips for Using Backlink Data

1. Focus on Quality: Aim for backlinks from reputable, relevant websites in your industry
2. Diversify Your Backlink Profile: Strive for a mix of different types of backlinks and referring domains
3. Monitor Regularly: Check your backlink profile periodically to catch any negative SEO attempts or lost valuable links
4. Address Broken Links: Fix or redirect broken pages and reach out to fix broken backlinks where possible
5. Leverage Geographical Data: Use the world map to identify regions where you're popular and areas for growth
6. Analyze Link Attributes: Understanding nofollow vs. follow links can help you balance your link building strategy
7. Check Spam Scores: Work on improving your spam score if it's high, and be cautious of backlinks with high spam scores
8. Utilize AI Insights: Pay close attention to the AI-generated recommendations for targeted improvements
9. Explore Semantic Locations: Understand where your links appear on pages to optimize your outreach and content strategies
10. Consider Platform Diversity: Use the platform type data to ensure a healthy mix of sources for your backlinks