Backlinks

Toxic links are dragging down your rankings. You're not sure which backlinks help or hurt your site, and manual link audits take forever.

The AI-powered Backlinks tool gives you complete visibility into your link profile and turns complex data into clear action steps.

What poor backlinks cost you

Bad backlinks directly damage your search performance:

• Ranking penalties from toxic and spammy links
• Lost authority from broken or redirected links
• Wasted opportunities from missing high-value link prospects
• Time drain from manual auditing and disavow file creation

See exactly who's voting for your website

Every backlink is a digital vote of confidence. The tool shows you:

• Which reputable sites boost your authority
• Where harmful links put your rankings at risk
• How your link growth compares over time
• Complete context for every single backlink

Get strategic intelligence from every link

Click to expand any backlink and reveal:

• Platform insights showing if links come from blogs, news sites, or forums
• Page context including how many other external links dilute your value
• Content relevance showing if linking pages match your topic
• Link placement revealing if you're in prime content or footer areas

How to analyse your backlinks?

Running your backlink audit:

1. Navigate to the Backlinks tool
2. Enter your website domain (just "mywebsite.com", no http:// needed)
3. Click Analyse to start the comprehensive scan
4. Review results organised in clear sections

Understanding your executive summary

Key sections explained:

• Executive Overview: High-level health of your backlink profile
• Key Metrics: Critical scores like anchor text diversity and acquisition rate
• Key Insights: Most important findings marked by priority (High/Medium/Low)
• Priority Actions: Top 3 steps to improve your profile immediately

Filtering for targeted action

Powerful filters help you focus:

• Spam Score: Identify high-risk links (above 80 score)
• IP-based Domains: Find suspicious domains using IP addresses
• Broken Links: Spot links that no longer work
• HTTP Links: Identify non-secure connections needing updates
• Indirect Links: Find redirected links losing value
• Nofollow Links: See links not passing SEO authority
• Domain-Page Rank Gap: Highlight authority mismatches

Using filters effectively:

1. Tick checkboxes above the backlink table
2. Combine multiple filters to narrow results
3. Export filtered results for further analysis

Navigating large link profiles

For sites with thousands of backlinks:

• Batch processing ensures smooth performance
• Pagination controls let you browse page by page
• Rows per page settings (100, 250, or 500 links)
• CSV export for comprehensive analysis outside the tool

Detailed link analysis

Click the "+" icon on any backlink to see:

• Domain platform type and authority
• Page external and internal link counts
• Content language and page title
• Semantic location (header, content, sidebar, footer)
• Full context for assessing link value

Four ways to drive faster results

1. AI-powered threat detection

The AI automatically flags harmful backlinks:

• High-spam domains and suspicious IP links
• Broken redirects wasting your link equity
• Risk assessment for penalty protection
• One-click disavow file creation (Google-ready format)

2. Strategic growth opportunities

Discover exactly where to focus link building:

• Identify gaps your competitors exploit
• Find high-value domains linking to similar sites
• Track acquisition rates to prove campaign ROI
• Spot untapped geographic markets

3. Visual intelligence dashboard

Interactive charts turn data into obvious next steps:

Chart insights you'll get:

• Spam score distribution: Shows profile risk level
• Follow vs nofollow mix: Reveals if authority flows properly
• Backlinks vs domains trend: Detects natural growth vs spam patterns
• New vs lost timeline: Spots sudden drops or penalty risks
• Geographic map: Shows which markets support you
• Platform breakdown: Reveals content types that link most
• Placement analysis: Distinguishes valuable vs low-value link positions

4. Comprehensive profile analysis

Seven critical areas examined:

• Growth & retention patterns over time
• Domain quality from reputable vs risky sites
• Link attributes including anchor text diversity
• Geographic distribution across countries and regions
• Platform diversity from blogs, news, forums, social media
• Semantic placement within content vs sidebars/footers
• TLD profile showing natural vs artificial patterns

Taking action on your results

Priority-based fixing approach

High priority (immediate action):

• Remove or disavow toxic links threatening penalties
• Fix broken backlinks losing authority
• Address over-optimised anchor text patterns

Medium priority (plan within weeks):

• Diversify geographic link sources
• Balance platform types linking to you
• Improve link placement quality

Low priority (ongoing optimisation):

• Fine-tune anchor text variety
• Expand into underrepresented markets
• Monitor competitor link strategies

Using the disavow feature

Creating Google-ready disavow files:

1. Use filters to identify toxic links
2. Click Export Disavow button
3. Upload file directly to Google Search Console
4. No manual formatting required

Building on strengths

Leverage what's working:

• Note types of sites currently linking to you
• Identify successful content attracting links
• Target similar high-quality domains
• Replicate successful link acquisition patterns

Understanding your detailed analysis

Anchor text optimisation

Healthy diversity scores:

• Below 0.25: Natural, diverse anchor text (good)
• 0.25-0.44: Moderate concentration (monitor)
• Above 0.44: High concentration (risky, needs action)

Geographic insights

What the data reveals:

• Countries providing most link authority
• Regions with expansion opportunities
• Over-reliance on specific markets
• Cultural content preferences by location

Platform analysis

Link source breakdown:

• Blogs: Often high-quality, contextual links
• News sites: High authority, difficult to obtain
• Forums: Lower quality, easier to get
• Social media: Good for traffic, limited SEO value

Quality indicators

Spam score interpretation:

• 0-30: Generally safe, good quality links
• 30-60: Moderate risk, review individually
• 60+: High risk, likely toxic, consider disavowing

Common questions answered

How often should I audit my backlinks?

Run full audits quarterly for most sites. Monthly for active link building campaigns or penalty recovery.

What makes a backlink toxic?

High spam scores, suspicious domains, irrelevant content, link farms, or patterns suggesting manipulation.

Should I disavow all nofollow links?

No, nofollow links can still drive traffic and look natural. Only disavow if they're clearly spammy or harmful.

How do I know if my anchor text is over-optimised?

Diversity scores above 0.44 indicate risk. Look for too many exact-match commercial keywords vs natural phrases.

Can I export all my data?

Yes, use CSV export for comprehensive spreadsheet analysis or text export for summary reports.

What if I see sudden backlink drops?

Check for technical site issues, content removals on linking sites, or Google algorithm updates. Investigate timing patterns.

How do I build better backlinks?

Focus on creating valuable content, building relationships with relevant sites, and targeting platforms already linking to competitors.

Should I remove all low-authority links?

Not necessarily. Natural profiles include a mix of authority levels. Remove only if links are clearly spammy or irrelevant.