Audience Persona

What is it?

The Audience Persona Tool helps you understand who your audience is and what they like. It gives you information to make your content more appealing and easier to find online.

Why use it?

• Know your audience better
• Create content they'll love
• Increase engagement
• Improve your search engine rankings

How to use it

1. Make sure your content is in Pagescan (pasted or downloaded)
2. Go to the Audience Persona Tool page
3. Click the "AI" button to analyze
4. After analysis, click "Mood Board" for a visual summary

What you'll learn about your audience

• Basic info: Age, gender, location, job, etc.
• What they like: Favorite brands, influencers, content types
• How they think: Values, attitudes, lifestyle
• How they use content: Preferred platforms, engagement habits
• Their needs: Challenges and problems they face
• How they search online: Keywords and questions they use

Key features

1. Audience Analysis: Get a clear picture of who your audience is
2. Content Ideas: Learn what kind of content your audience wants
3. Engagement Tips: Discover how to keep your audience interested
4. Search Optimization: Find out how to make your content easy to find online
5. Visual Summary: Get a mood board that represents your audience

How to use this information

1. Tailor Your Content:
   • Write about topics your audience cares about
   • Use language and examples they understand
2. Choose the Right Platforms:
   • Share your content where your audience spends time online
3. Improve Engagement:
   • Create content in formats your audience prefers (e.g., videos, articles)
   • Respond to their common questions and concerns
4. Boost Your SEO:
   • Use keywords your audience searches for
   • Answer questions they're asking online
5. Develop Your Brand:
   • Align your brand with your audience's values and interests