Competitor Visibility, Position, and Overlap

The Competitor Visibility, Position, and Overlap Chart displays the top 15 competitors' data based on three key metrics: visibility score, average position, and number of overlapping keywords. The visibility score indicates the percentage of keywords for which a competitor ranks in the top 10 results, highlighting their overall visibility and potential to attract organic traffic. The average position metric reveals how well a competitor's keywords rank on average, allowing you to assess their overall SEO effectiveness. Finally, the number of overlapping keywords helps identify the extent to which your competitors are targeting the same keywords as your website, enabling you to gauge the level of competition and identify opportunities for differentiation.

Chart Overview

1. Number of Keywords (X-axis): Represents the number of keywords for which a competitor ranks in the top 100 search results. This metric indicates the breadth of a competitor's keyword coverage.
2. Average Position (Y-axis): Represents the average ranking position of a competitor's keywords. A lower average position indicates better overall visibility in search results.
3. Visibility Score (Bubble Size): Represents the percentage of a competitor's keywords that rank in the top 10 search results. A larger bubble size indicates a higher visibility score and stronger keyword performance.

Each bubble on the chart represents a competitor domain, with the domain name displayed as the bubble label.

Interpreting the Chart

1. Competitor Positioning: The position of each bubble on the chart indicates a competitor's performance relative to others. Bubbles closer to the bottom-right corner represent competitors with a high number of keywords and better average positions.
2. Visibility Score: The size of each bubble represents the visibility score. Larger bubbles indicate competitors with a higher percentage of keywords ranking in the top 10 search results, signifying stronger visibility and potential traffic.
3. Keyword Overlap: Hovering over a bubble displays a tooltip with additional information, including the number of keywords, average position, visibility score, and the list of overlapping keywords. This helps identify the specific keywords shared with each competitor.
4. Competitive Landscape: The overall distribution of bubbles on the chart provides insights into the competitive landscape. A cluster of bubbles in a particular region indicates a group of competitors with similar performance metrics.

Using the Insights

1. Identify Top Competitors: Focus on the bubbles closest to the bottom-right corner, as they represent competitors with the highest number of keywords and best average positions. These are your primary competitors to monitor and analyze.
2. Assess Visibility Gaps: Compare the size of your website's bubble (if available) with those of your competitors. If your bubble is significantly smaller, it indicates a visibility gap that needs to be addressed through targeted SEO efforts.
3. Analyze Keyword Overlap: Review the list of overlapping keywords for each competitor to identify common target keywords. This information can help you prioritize your keyword strategy and identify opportunities for content optimization.