Key Competitors

What is the Key Competitors Pie Chart?

The Key Competitors Pie Chart is an interactive visualization tool that helps you understand your competitive landscape by showing which competitors share the most keywords with your website. This multi-level chart lets you drill down from search engines to competitors to specific keywords, giving you a complete picture of your competition.

Why is this Chart Important?

The Key Competitors Pie Chart provides valuable insights that can shape your SEO strategy:

  • Identifies which search engines have the most shared keywords
  • Shows which competitors are targeting the same keywords as you
  • Reveals specific keywords you share with each competitor
  • Helps prioritize which competitors to focus on
  • Identifies opportunities for content improvement

How to Access the Chart

  1. Navigate to the "/competitors/" page
  2. Look for the "Key Competitors" section

Understanding the Chart

The Key Competitors Pie Chart has three levels of data, allowing you to drill down from general to specific:

Level 1: Search Engines

The initial view shows different search engines (Google, Bing, etc.) and how many shared keywords you have on each platform. The size of each pie slice represents the number of shared keywords on that search engine.


Level 2: Competitors

When you click on a search engine, the chart drills down to show the top competitors on that platform. The size of each slice represents how many keywords you share with that competitor.


Level 3: Keywords

Clicking on a competitor reveals the specific keywords you share with them. This gives you a detailed view of where you're competing for visibility.

Using the Filters

You can customize your view using these filters:

1. Date Range

  • 1 Day: Shows the most recent day's data
  • 7 Days: Shows data from the past week
  • 30 Days: Shows data from the past month (default)
  • 90 Days: Shows data from the past three months

2. Search Group

  • All Search Groups: Shows data across all your keyword groups
  • [Specific Group Name]: Select a specific group to focus on those keywords

3. Search Engine

  • All Search Engines: Shows data across all search engines
  • [Specific Engine]: Select a specific search engine to focus on

4. Keyword

  • This dropdown appears after selecting a search group
  • Allows you to filter results for a specific keyword

Navigating the Chart

The Key Competitors Pie Chart is designed to be interactive and intuitive:

Drilling Down

  • Click on any slice to see the next level of detail
  • Search Engine → Competitors → Keywords

Drilling Back Up

  • Click the "Back to..." button at the top of the chart to return to the previous level
  • Or use the breadcrumb navigation if available

Viewing Details

  • Hover over any slice to see exact numbers and percentages
  • Look at the labels around each slice for quick identification

Reading the Chart: Practical Examples

Example 1: Search Engine Level

At the top level, you might see:

  • Google: 65% (325 keywords)
  • Bing: 25% (125 keywords)
  • Yahoo: 10% (50 keywords)

This tells you that most of your shared keywords appear on Google, making it your primary competitive battleground.


Example 2: Competitor Level

After clicking on "Google," you might see:

  • competitor1.com: 30% (98 keywords)
  • competitor2.com: 25% (81 keywords)
  • competitor3.com: 15% (49 keywords)
  • Various others: 30% (97 keywords)

This reveals that competitor1.com shares the most keywords with you on Google, making them your primary competitor.


Example 3: Keyword Level

After clicking on "competitor1.com," you'll see individual keywords you share with this competitor. Each keyword has equal weight in this view, as the focus is on identifying specific terms.

Practical Applications

1. Identifying Your Main Competitors

The Key Competitors Pie Chart clearly shows which websites compete most directly with yours. Focus your competitive analysis on the largest slices of the pie – these represent competitors who share the most keywords with you.


2. Search Engine Strategy

By comparing the size of different search engine slices, you can see where your competitors are most active. If you notice many competitors on Bing but fewer on Google, this might represent an opportunity to focus more on Google.


3. Keyword Gap Analysis

When viewing the keywords you share with a specific competitor, ask:

  • Which of these keywords are you ranking well for?
  • Which ones is the competitor ranking better for?
  • Are there patterns in the type of keywords where competitors outperform you?

4. Content Planning

Use shared keywords to guide your content planning:

  • Create new content targeting shared keywords where competitors rank well
  • Improve existing content for keywords where you want to strengthen your position
  • Develop unique content for keywords with high search volume but few competitors

Export Options

You can export data from the Key Competitors Pie Chart for further analysis:

  1. Click the menu icon (three horizontal lines) in the top-right corner of the chart
  2. Select your preferred export format:
    • PNG (image)
    • JPEG (image)
    • PDF (document)
    • SVG (vector image)
    • CSV (data)

Common Questions

Why do I see different competitors when I change search groups?

Different keyword groups attract different competitors. For example, your "Product" keywords might compete with e-commerce sites, while your "Guide" keywords might compete with informational blogs.


How often is this data updated?

The competitor data is typically updated daily, capturing the latest search rankings and competitor movements.

Glossary of Terms

  • Shared Keywords: Search terms that both your site and a competitor rank for in search results
  • Search Group: A collection of related keywords you're tracking together
  • Keyword Overlap: The extent to which your keywords match those of competitors
  • Drill Down: The action of clicking on a chart segment to see more detailed information
  • SERP: Search Engine Results Page - the page showing results for a specific search query

Conclusion

The Key Competitors Pie Chart is a powerful tool for understanding your competitive landscape across different search engines. By regularly analyzing this data, you can identify your most important competitors, understand which keywords you're competing for, and develop strategies to improve your rankings.

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