Page Audit
Page Audit analyses any webpage for content quality and SEO performance in a single workflow. Fetch your page once, and the tool examines your content structure, keyword usage, link profile, and heading hierarchy. The built-in AI then generates specific, copy-paste ready recommendations across both content quality and search optimisation — all from one place.

Getting started
Step 1: Enter your page URL
Paste the full URL of the page you want to audit into the Page URL field and click Fetch. The tool retrieves your live page, strips away navigation, footers, sidebars, and other non-content elements, then analyses the text.
What happens next:
- A loading spinner appears while fetching
- Your content loads with all metrics calculated
- Four analysis tabs become available
- The AI analysis button activates
Step 2: Add a target keyword (optional)
Type the main keyword you want your page to rank for. This enables SEO-specific analysis alongside the content review.
Example: "content marketing strategy"
With a keyword provided, the tool additionally checks whether it appears in your meta title and description, how many times it occurs throughout your content, and if it shows up in the first 150 words.
Without a keyword, you still get the full content review covering quality, structure, readability, and credibility. Add a keyword at any time — metrics update automatically without refetching.
Advanced options
Click Advanced Options to access additional settings.
Content Type — Select what kind of page you're analysing: Blog Post, Product Page, Landing Page, Service Page, Guide / Tutorial, News Article, Comparison Page, or Other. This helps the AI understand your content context when generating recommendations.
Secondary Keywords — Add up to five related keywords, separated by commas. These are supporting terms that reinforce your main topic. For example, for "content marketing strategy" you might add: content strategy, digital marketing, SEO tips, blog optimisation, content planning. Secondary keywords appear highlighted in blue throughout your content preview and keywords list.
Understanding your results
Meta information
Your meta title and description appear at the top of the results. These are what search engines display in results pages.
Character counts matter. Meta title: aim for under 60 characters (turns orange at 55, red over 60). Meta description: keep under 160 characters (turns orange at 150, red over 160).
When a target keyword is provided, a tick mark next to each indicates your target keyword is present. A cross means it's missing — add it to improve your SEO.
Quick metrics dashboard
Six key numbers show at a glance:
- Words — Total word count of your content, helping gauge content depth
- Keyword Matches — How many times your target keyword appears
- Density — Percentage of your content that's your keyword (aim for 1–2%)
- Headings — Total H1, H2, and H3 tags found
- Internal Links — Links pointing to other pages on your site
- External Links — Links pointing to other websites
The four analysis tabs
Content Preview — See your actual page content with optional keyword highlighting. Toggle the highlight switch to spot exactly where keywords appear. Pink highlights indicate the primary keyword. Blue highlights indicate secondary keywords. This visual check helps identify keyword stuffing or gaps where you should add your keyword naturally.
Headings — Displays your complete heading structure in order of appearance. Each heading shows its level (H1, H2, H3, etc.) and text. The tool checks that you have exactly one H1 tag, that your H1 contains your target keyword, and warns if you have multiple H1s or if H1 is missing entirely. A summary at the top counts how many of each heading type exists.
Links — Lists every link on your page with its anchor text and destination. Filter between all links, internal only, or external only. Green anchor text indicates it contains your target keyword. Orange anchor text indicates generic text like "click here" or "read more" which is poor for SEO. The tool identifies internal versus external links by extracting your domain from the fetched URL.
Keywords — Shows your most frequently used words, ranked by occurrence. Choose how many to display (15, 25, 50, or 100). Your target keyword should appear near the top. Primary keywords highlight in yellow, secondary keywords in blue. If your target keyword ranks low, your content might not be focused enough.
SEO checks and warnings
When a target keyword is provided, the tool automatically runs these critical checks:
Meta optimisation — Target keyword in meta title (pass/fail), target keyword in meta description (pass/fail), character count within limits.
Content quality — Target keyword appears in first 150 words, proper H1 structure (one H1 per page), H1 contains target keyword, no generic anchor text on links.
Green ticks indicate passed checks. Orange warnings suggest improvements. Red errors highlight critical issues to fix immediately.
AI Analysis
Once your content loads, click Analyse with AI to generate specific, actionable recommendations.
Two analyses run in parallel:
- Content Review always runs, examining quality, clarity, structure, and credibility
- SEO Analysis runs when a target keyword is provided, examining keyword optimisation, meta tags, and search performance
Results appear as each analysis completes — you can start reading the first result while the second finishes. Each appears in its own tab.
What the Content Review evaluates
The content review covers ten distinct quality areas:
- Grammar and mechanics — spelling, punctuation, verb agreement, tense consistency
- Factual accuracy — outdated information, unverified claims, misleading statistics
- Credibility gaps — unsupported assertions, missing source citations
- Clarity issues — confusing sentences, ambiguous phrasing, unclear explanations
- Missing information — critical topics not covered at all
- Superficial coverage — topics mentioned but inadequately explained
- Expertise mismatch — content too technical or too basic for the target audience
- Intent misalignment — content that doesn't match what searchers need
- Structural problems — poor flow, illogical organisation, missing transitions
- Tone inconsistencies — voice shifts, inappropriate formality, mixed UK/US English
The AI identifies your target audience first. Every recommendation considers whether changes serve that specific audience better.
What the SEO Analysis evaluates
The SEO analysis performs a comprehensive technical audit covering:
- Meta tags — title and description optimisation, keyword placement, character count compliance with exact counts for every suggestion
- Keyword optimisation — current density and target range, placement in critical locations (title, H1, first 150 words), natural language recommendations
- Content structure — heading hierarchy and organisation, readability assessment, content gaps
- Entity coverage — current entities found, missing entities that strengthen topical authority, industry-specific terms
- Link analysis — internal linking distribution, external link opportunities with specific URLs, anchor text quality
Understanding Content Review results
Analysis Summary — Shows critical statistics including total issues found, how many require immediate attention, your primary weakness (focus here first), and your primary strength (maintain these qualities).
Target Audience — Explains who the AI believes your content serves, with evidence from your text. Includes assumed knowledge areas, audience goals, and a confidence rating indicating how clearly your content signals its intended audience.
Content Issues and Fixes — Each issue includes location (paragraph number or section heading), issue description, current state (your exact text), recommended change (copy-paste ready replacement), and justification explaining how the change improves content.
Missing Content Sections — Topics completely absent from your page, with guidance on where they should appear, why your audience expects them, and a brief outline of what to include.
Additional Analysis — Expandable section with deeper insights including intent assessment and overall credibility concerns.
Understanding SEO Analysis results
Analysis Summary — Highlights the 3 most critical problems with specific numbers, plus quick wins with exact implementation steps.
Actionable Recommendations — Every fix appears as a separate card containing: title and location, page URL, current state, recommended change (copy-paste ready), character count for meta tags, justification, and a priority badge.
Priority badges:
- Immediate — Critical issues like missing H1, keyword not in title, or broken heading hierarchy
- Near Term — Important improvements like suboptimal structure or anchor text issues
- Can Wait — Minor refinements and optional enhancements
External Link Recommendations — When the AI suggests adding external links, it provides a preview, ready-to-paste HTML, and the specific authoritative source URL. The AI only recommends links to trusted sources like industry standards bodies, government departments, university research, reputable trade organisations, and Wikipedia for factual topics.
Detailed Analysis — Expandable accordion sections covering meta tag analysis, keyword density analysis, entity analysis, content structure, internal linking audit, and external link opportunities.
Adding recommendations to Kanban
Every recommendation card includes an Add to Kanban button. This creates a task in your project Kanban board with all details pre-filled: task title, page URL, current state, recommended action, priority level, and justification.
Click Add to Kanban on any recommendation, select which project to add the task to, and the button changes to show "Added" with a tick mark. Find your task in the project's Kanban board.
Each recommendation stands alone. You can implement them in any order without dependencies. The AI references only existing content on your page, never content from other recommendations. This means you can implement high-priority items immediately, skip recommendations you disagree with, work on different sections simultaneously, and share specific recommendations with different team members.
Working efficiently with results
Prioritise by impact
High-priority issues damage credibility or prevent understanding. Fix these first. Factual errors mislead readers. Grammar issues that obscure meaning confuse them. Missing critical information frustrates them.
Medium-priority items improve clarity and flow. Important, but not urgent.
Low-priority suggestions refine style and polish. Address these after substantive fixes.
Copy-paste workflow
Current state and recommended change sections use monospace formatting for easy copy-paste. Highlight the current text in your content management system and replace it with the recommended text.
For missing sections, use the suggested outline as your content brief. Expand it into full paragraphs that match your page's existing style.
Batch similar fixes
Group recommendations by type. Fix all grammar issues together, then all clarity problems, then structural improvements. This batching approach maintains consistency.
Analyse competitor content
Enter competitor URLs to understand their content approach. The same analysis reveals their strengths and weaknesses. Identify gaps where competitors cover topics thoroughly but your content doesn't. These become your expansion priorities.
Re-analyse after changes
After implementing fixes, enter the same URL and click Fetch again. The tool and AI will analyse your updated content, showing what's improved and what still needs work. New analysis might reveal different problems now that earlier issues are fixed. This iterative approach progressively strengthens your content.
Common questions
Why does the character count turn orange or red? Search engines truncate text that's too long. Orange warns you're approaching the limit. Red means your text will be cut off in search results.
What's a good keyword density? Aim for 1–2%. Below 0.5% suggests weak optimisation. Above 3% risks keyword stuffing penalties.
Should every heading contain my keyword? No. Your H1 should contain it. Other headings should vary naturally while staying on topic.
Why are some keywords highlighted that aren't exact matches? The tool uses fuzzy matching for single-word keywords. If your target is "marketing", words like "marketer" also highlight. Multi-word phrases require exact matches.
What makes anchor text "generic"? Phrases like "click here", "read more", "this article", or "learn more" tell search engines nothing about the link destination. Descriptive anchor text improves both SEO and accessibility.
Can I use Page Audit without a target keyword? Yes. The content review runs without a keyword, examining quality, structure, readability, and credibility. Add a keyword at any time to enable SEO analysis as well — metrics update automatically without refetching.
Can I trust the external links the AI suggests? Yes. The AI only recommends real, verifiable URLs to authoritative sources. It never fabricates URLs or suggests placeholder links.
Why does the AI use my existing tone and spelling? The AI detects your page's writing style, formality level, and regional language variant. All recommendations match your existing style to maintain consistency.
What if I disagree with a recommendation? Every recommendation is independent and optional. Skip any that don't fit your strategy or brand voice. The priority badges help you focus on critical issues first, but you decide what to implement.
How many recommendations will I get? This varies based on content quality. A well-optimised page might generate a handful of recommendations for minor refinements. A page needing significant work could generate 15–20 actionable items per analysis. The AI prioritises them so you know where to start.