Session Count Chart

This chart shows daily session volumes over time. Each bar represents one day, stacked by device type—Desktop, Mobile, and Tablet. Taller bars mean more sessions on that day.

The horizontal axis shows dates. The vertical axis shows the number of sessions.

Important: Session counts only include visitors who accepted the cookie consent banner. Visitors who decline cookies or leave before responding aren't tracked. Actual traffic may be higher than these numbers suggest.

How to read the data

Colour-coded stacks break down sessions by device. Pink represents Desktop, blue represents Mobile, orange represents Tablet. Hover over any bar to see exact numbers.

Trends matter more than individual days. A single spike might be an anomaly. Consistent growth or decline over weeks tells the real story.

Device mix shifts reveal changing audience behaviour. If mobile sessions grow while desktop shrinks, your content strategy may need adjusting.

Setting your filters

Six filters shape this chart:

Domain – Choose which website to analyse. Required to display any data.

Pages – Select specific pages or view all pages combined. Useful for comparing traffic to key landing pages.

Referrer – Filter by traffic source to see how different channels perform over time.

User Type – Filter by visitor outcome:

  • All shows everyone who visited
  • Converted shows visitors who completed your goal
  • Drop-off shows visitors who started but didn't convert

Date Range – Choose from 7, 30, 60, or 90 days. Longer ranges smooth out daily fluctuations and reveal trends.

Device – View all devices stacked, or filter to a single device type.

Patterns worth investigating

Weekly rhythms – Many B2B sites see drops on weekends. E-commerce often sees weekend spikes. Understand your audience's natural patterns.

Sudden drops – Sharp session declines may indicate technical issues, tracking problems, or external factors like algorithm changes.

Sudden spikes – Traffic surges often follow marketing campaigns, social mentions, or content going viral. Check if the spike converts or bounces.

Device shifts – Gradual increases in mobile share suggest changing user behaviour. Ensure your mobile experience matches the growing demand.

Seasonal patterns – Longer date ranges reveal seasonal trends. Plan content and campaigns around predictable high and low periods.

These numbers represent opted-in visitors only. In markets with strict privacy regulations (GDPR, for example), a significant portion of visitors may decline tracking.

If your consent rate is low, consider:

  • Testing different consent banner designs
  • Explaining tracking benefits more clearly
  • Using cookieless tracking mode for basic analytics

Compare session trends rather than absolute numbers when benchmarking against external data sources that may measure traffic differently.

Taking action

Use this chart alongside conversion data. High sessions without conversions suggests traffic quality issues. Low sessions with strong conversions indicates an opportunity to scale what's working.

Correlate session changes with your marketing calendar. Attribute spikes and dips to specific campaigns, content launches, or external events to understand what drives your traffic.

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