Top Domains by Mentions

The Top Domains by Mentions Chart displays which websites most frequently mention your brand, keywords, or content. This visualzation helps you identify your most important referrers and understand where your online visibility is strongest.

Where to Find the Chart

You can access the Top Domains by Mentions Chart on the Echo Insights page of your dashboard.

Understanding the Chart

The Top Domains by Mentions Chart displays:

  • Horizontal Bars: Each bar represents a different domain (website)
  • Length: The length of each bar indicates the number of mentions from that domain
  • Order: Domains are sorted with the highest number of mentions at the top
  • Limit: The chart displays the top 10 domains by default

How to Use the Filtering Options

Project Filter

  • Select "All" to view top domains across all your projects
  • Choose a specific project to focus on domains mentioning that project only

Page Type Filter

  • "All" shows top domains across all content types
  • Select a specific page type (e.g., "blogs" or "news") to see which domains mention you most within that category

Search Term Filter

  • "All" displays top domains for all your tracked keywords
  • Choose a specific search term to see which domains mention that particular keyword most often

Date Range Filter

  • Select different time periods to analyze how your top domains change over time
  • Common options include last 30 days, 90 days, or other predefined ranges

Interpreting Your Results

Key Insights to Look For

  • Domain Diversity: A healthy mix of domains suggests broad visibility
  • Industry Leaders: Presence of authoritative industry sites indicates valuable mentions
  • Competitor Domains: Mentions on competitor sites may indicate comparisons or references
  • Unknown Domain: If you see "Unknown" in your results, these are mentions where the domain couldn't be determined

Analyzing Domain Quality

When reviewing your top domains, consider:

  • Authority: Mentions on well-established, high-authority sites typically carry more weight
  • Relevance: Domains closely related to your industry are often more valuable
  • Traffic Volume: High-traffic domains can drive more visibility to your brand
  • Geographic Focus: Local or regional domains may be particularly valuable for location-specific strategies

Making Data-Driven Decisions

Strategic Applications

  1. Media Outreach Prioritization
    • Target domains that already mention you frequently to build stronger relationships
    • Identify gaps where important industry sites aren't mentioning you
  2. Content Partnership Opportunities
    • Discover potential collaboration partners based on existing mention frequency
    • Approach high-mention domains for guest posting or content sharing
  3. Competitor Analysis
    • Compare your top domains with competitors to identify visibility gaps
    • Target domains where competitors have strong presence but you don't
  4. ROI Assessment
    • Evaluate whether your PR or marketing efforts correlate with increased mentions on target domains
    • Adjust strategies based on which domains respond most to your campaigns

Tips for Getting Maximum Value

  1. Cross-Reference with Traffic Data: When possible, correlate domain mentions with referral traffic to identify which mentions drive visitors
  2. Track Changes Over Time: Monitor how your top domains list evolves to identify rising or declining sources
  3. Compare Across Search Terms: Different keywords may perform differently across domains, revealing content opportunities
  4. Look Beyond the Top 10: While the chart shows the top domains, consider occasionally exporting your data to analyze a broader range

Troubleshooting

  • Limited Domain Variety: If your chart shows only a few domains, consider expanding your tracking parameters
  • Missing Expected Domains: Verify your tracking settings to ensure all relevant sites are being monitored
  • Temporary Fluctuations: Sudden changes may reflect campaign activity or news events—check longer-term trends before making conclusions

Actionable Steps Based on Chart Results

  1. For top-performing domains: Cultivate relationships with these sites through outreach, comments, or content sharing
  2. For valuable domains with fewer mentions: Develop targeted strategies to increase visibility on these sites
  3. For unexpected results: Investigate why certain domains are mentioning you frequently—there may be partnership opportunities
  4. For domains with declining mentions: Re-engage through new content, outreach, or collaboration proposals

The Top Domains by Mentions Chart provides essential insights for PR professionals, content marketers, and SEO specialists by revealing where your brand receives the most attention online, allowing for more strategic allocation of outreach and content efforts.

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