Mentions Page Type Distribution

The Mentions Page Type Distribution Chart shows how your online mentions are distributed across different content sources or page types. This visualization helps you understand which platforms are mentioning your brand or keywords most frequently.

Where to Find the Chart

You can access the Mentions Page Type Distribution Chart on the Echo Insights page of your dashboardecho insights.

Understanding the Chart

The Mentions Page Type Distribution Chart displays:

  • Segments: Each colored slice represents a different page type or source
  • Size: The size of each slice shows the proportion of mentions from that source
  • Labels: Each segment is labeled with its page type and often includes the percentage

How to Use the Filtering Options


Project Filter

  • Select "All" to view source distribution across all your projects
  • Choose a specific project to focus on its source distribution only

Page Type Filter

  • "All" shows the complete distribution across all content types
  • Selecting a specific page type will filter the chart to show only that selected type

Search Term Filter

  • "All" displays source distribution for all your tracked keywords
  • Choose a specific search term to see where that particular keyword is being mentioned

Date Range Filter

  • Select different time periods to analyze how your mentions distribution changes over time
  • The default view typically shows data from the past 30 days

Interpreting Your Results


Key Insights to Look For

  • Dominant Sources: The largest segments show where your brand receives the most mentions
  • Underrepresented Areas: Small segments indicate potential growth opportunities
  • Source Diversity: A balanced chart with multiple segments suggests good cross-platform visibility
  • Missing Sources: Sources that don't appear might indicate areas to focus your marketing efforts

Common Page Types You Might See

  • News: Mentions in news articles and press releases
  • Blogs: Mentions in blog posts and content marketing
  • Forums: Discussion forum and community mentions
  • Social: Social media platform mentions
  • Videos: Mentions in video content or descriptions
  • Reviews: Mentions in product or service reviews
  • Academic: Mentions in academic or research content

Making Data-Driven Decisions

Strategic Applications

  1. Content Strategy Adjustment
    • Focus more resources on platforms where you're already gaining traction

    • Develop strategies to increase visibility on underrepresented platforms

      Competitive Analysis

    • Compare your source distribution with competitors to identify opportunities

    • Discover which platforms competitors are leveraging that you might be missing

      Campaign Measurement

    • See if PR or marketing campaigns are increasing mentions in targeted platforms

    • Track changes in distribution before and after specific initiatives

      Audience Insights

    • Understand where your audience is engaging with your brand
    • Align content creation efforts with platforms where your audience is active

Tips for Getting Maximum Value

  1. Compare Different Time Periods: See how your distribution changes over time by switching between date ranges
  2. Use with Other Charts: Analyze this chart alongside the Mentions Over Time and Growth Analysis charts for comprehensive insights
  3. Focus on Relevant Platforms: Not all page types are equally valuable—prioritize those most relevant to your audience and goals
  4. Look for Emerging Trends: Small but growing segments can indicate emerging opportunities

Troubleshooting

  • "Unknown" Category: If you see an "Unknown" segment, these are mentions where the page type couldn't be determined
  • Single Dominant Type: If one segment takes up most of the chart, consider filtering by that page type to see more detailed breakdowns
  • No Data Showing: Ensure you have active tracking set up or try broadening your filters

Actionable Steps Based on Chart Results

  1. For platforms with high mention rates: Maintain and strengthen your presence, engage with mentions, and leverage this visibility
  2. For platforms with low mention rates: Evaluate whether these platforms are valuable to your strategy—if yes, develop targeted content
  3. For unexpected results: Investigate why certain platforms are yielding more or fewer mentions than expected
  4. For changing trends: Adapt your content strategy to align with shifting platform distribution
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