Average Scroll Velocity
This chart reveals how quickly visitors scroll through each section of your page. Fast scrolling means skimming. Slow scrolling means reading.
The horizontal axis shows scroll depth in 5% increments. The vertical axis shows scroll velocity—measured in percentage of page scrolled per second.
The dashed horizontal line marks average reading speed (15% per second). Bars above this line indicate skimming. Bars below indicate careful reading.
How to read the data
Bars below the reading speed line show sections where visitors slow down to read. This content captures attention. Visitors find it valuable enough to invest time.
Bars above the reading speed line show sections visitors scroll past quickly. They're not reading—they're scanning or skipping entirely.
Bars near the line suggest visitors are reading at a natural pace. Content flows well and maintains steady engagement.
Setting your filters
Six filters let you drill into specific visitor segments:
Domain – Choose which website to analyse if you manage multiple properties.
Pages – Select a specific page or view aggregated data across all tracked pages.
Referrer – See how visitors from different sources behave. Search visitors often read more carefully than social media traffic.
User Type – Filter by visitor outcome:
- All shows everyone who visited
- Converted shows visitors who completed your goal (purchase, signup, enquiry)
- Drop-off shows visitors who started the conversion journey but left
Date Range – Choose from 7, 30, 60, or 90 days of data.
Device – View desktop, mobile, tablet, or all devices combined. Mobile visitors typically scroll faster across all sections.
Patterns worth investigating
Slow start, fast finish – Visitors read your introduction carefully but race through later content. Your opening hooks them, but subsequent sections lose momentum. Consider restructuring to maintain engagement throughout.
Fast start, slow middle – Visitors skip your introduction but slow down for specific content deeper in the page. Your headline may not match what they're actually seeking. Test repositioning the content that captures attention.
Consistently above the line – Visitors skim everything. The page may be too long, too dense, or not relevant to their intent. Consider shortening content or improving targeting.
Consistently below the line – Visitors read carefully throughout. Strong engagement, but check if they're confused rather than captivated. Cross-reference with conversion data.
Spikes at specific sections – Sudden velocity increases often indicate content that feels like filler. Visitors recognise it adds nothing and scroll past. Consider removing or strengthening these sections.
Taking action
Click the Analyse with AI button for specific recommendations. The AI correlates velocity data with your actual page content to identify which sections need attention.
Start with sections showing the highest velocity. These represent content visitors actively skip—either remove it or make it worth reading.