Zone Revisit Analysis
This chart shows where visitors spend meaningful time on your page. It only counts visits where someone dwelled for 2 seconds or longer—filtering out quick scrolls and accidental pauses.
The horizontal axis shows scroll zones in 10% increments. The vertical axis shows engagement distribution—what percentage of total meaningful engagement happened in each zone.
How to read the data
Tall bars indicate zones that capture sustained attention. Visitors stop here, read, and engage with the content. These sections earn their place on your page.
Short or empty bars show zones visitors pass through without stopping. They may scroll past quickly or never reach these sections at all.
The distribution matters. A healthy page shows engagement spread across multiple zones. If all your meaningful engagement clusters in one or two spots, most of your content isn't connecting.
Setting your filters
Five filters let you drill into specific visitor segments:
Domain – Choose which website to analyse if you manage multiple properties.
Pages – Select a specific page or view aggregated data across all tracked pages.
Referrer – See how visitors from different sources engage. Search traffic often shows different reading patterns than social visitors.
Date Range – Choose from 7, 30, 60, or 90 days of data.
Device – View desktop, mobile, tablet, or all devices combined.
Patterns worth investigating
Top-heavy engagement – Most meaningful time spent in the first 20%. Visitors read your introduction but don't find enough reason to continue. Your opening may overpromise, or subsequent content may underwhelm.
Bottom-heavy engagement – High engagement at 80-100%. Visitors scroll quickly to find what they want, then stop to read. Consider whether important content should move higher.
Engagement gaps – Zones with zero or near-zero engagement sandwiched between active zones. These sections add length without value. Consider removing or restructuring them.
Even distribution – Meaningful engagement spread across most zones. This suggests well-structured content that maintains interest throughout. Cross-reference with conversion data to confirm.
Bookend pattern – High engagement at top and bottom, empty middle. Visitors read your introduction, skip the middle, then check your conclusion or footer. The middle content needs strengthening.
Taking action
Click the Analyse with AI button for specific recommendations. The AI identifies which content sits in low-engagement zones and suggests improvements.
Compare this chart with Scroll Depth vs Time Spent. If visitors reach a section (shown in time spent data) but don't engage meaningfully (shown here), the content exists in a "scroll-through zone"—seen but not read.