Referrer vs Sessions Chart

The Referrer vs Sessions chart is a powerful tool that shows you where your website traffic is coming from. It helps you understand which external websites are sending visitors to your pages and how many visits (sessions) each source generates.

Why This Matters

Understanding your referral traffic helps you:

• Identify which websites are driving visitors to your site
• Measure the effectiveness of your external marketing and partnerships
• Discover new traffic sources you might not have been aware of
• Make informed decisions about where to focus your marketing efforts

How to Access the Chart

1. Navigate to the "Page Analysis" section in the page interactions menu
2. Scroll down to find the Referrer Pages section

Using the Chart: A Step-by-Step Guide

1. Set Your Date Range

At the top of the chart, you'll find a dropdown menu labeled "Date Range." This allows you to filter data by time period:

• Last 7 days
• Last 30 days
• Last 90 days
• All time (shows all available data)

Choose the time period you're interested in analyzing.

2. Select a Device Type

The "Device" dropdown lets you filter traffic by the type of device visitors used:

• All devices (combines all traffic)
• Desktop (only computer traffic)
• Mobile (only smartphone traffic)
• Tablet (only tablet traffic)

This helps you understand if different sources send traffic from different types of devices.

3. Choose a Specific Page or All Pages

The "Webpage" dropdown allows you to:

• View referrer data for all pages on your site (default)
• Select a specific page to see only referrers for that individual page

4. Reading the Chart

When Viewing a Specific Page:

When you select a specific page, you'll see a column chart that shows:

• Each referrer (website) listed along the bottom
• The height of each column represents the number of sessions (visits) from that referrer

The taller the column, the more traffic that source has sent to your page.

When Viewing All Pages:

When "All pages" is selected, you'll see a scatter plot that shows:

• Each point represents a referrer source
• The horizontal position (x-axis) shows how many different pages on your site received traffic from this source
• The vertical position (y-axis) shows the total number of sessions from this source
• Different colors represent different device types

Points in the upper right represent your most valuable referrers – they send many visitors to many pages.

What to Look For

High-Value Referrers

• High Session Count: Referrers sending lots of traffic
• Wide Page Coverage: Referrers sending visitors to multiple pages (in scatter plot view)
• Device-Specific Patterns: Some referrers might send more mobile or desktop traffic

No Data?

If you see a "No data" message, it means there's no referrer information available for your selected combination of date range, device type, and page. Try:

• Expanding your date range
• Selecting "All devices"
• Choosing "All pages" to see if data exists elsewhere

Glossary of Terms

• Referrer: A website that sends visitors to your site through links
• Session: A visit to your website (one visitor can have multiple sessions)
• Device Type: Whether a visitor used a desktop, mobile phone, or tablet
• Pages Referred: The number of different pages on your site that received traffic from a specific source