Top Linked Pages Chart

The Top Internal Links Chart is a visual tool that shows you which pages of your content are receiving the most links from other pages on your website. This bar chart helps you identify your most referenced content, revealing the natural hubs and authority pages within your content ecosystem.

top linked pages

Why This Chart is Valuable for Your Content Strategy

Understanding which content attracts the most internal links helps you:

  • Identify your most valuable content: Pages with many internal links are often cornerstone pieces
  • Discover natural content hubs: See which topics serve as connection points across your content
  • Guide navigation improvements: Ensure important pages are easily accessible
  • Refine your internal linking strategy: Create a more balanced and effective content structure
  • Support better user journeys: Help visitors find your most useful content pieces

Understanding Internal Links and Why They Matter


What Are Internal Links?

Internal links are clickable connections between different pages on your own website. They're the pathways that help visitors and search engines navigate through your content.


Why Internal Links Are Important

Internal links serve several critical purposes:

  1. Improved user experience:
    • Help visitors discover related content
    • Make navigation more intuitive

    • Encourage people to stay on your site longer

      Better search visibility:

    • Help search engines discover all your content
    • Signal which pages are most important

    • Pass value between pages, strengthening your overall site

      Content organization:

    • Create meaningful connections between related topics
    • Establish content hierarchy (main topics vs. supporting content)
    • Build logical topic clusters around key subjects

Reading Your Top Internal Links Chart

What the Chart Shows

The Top Internal Links Chart displays:

  • Horizontal bars: Each bar represents a specific page of content
  • Bar length: Shows how many internal links point to that page
  • Y-axis (vertical): Lists your content pages, with the most linked pages at the top
  • X-axis (horizontal): Shows the count of internal links pointing to each page

The chart includes up to 10 of your most internally linked pages, arranged from most links (top) to least links (bottom).


What to Look For

When examining your Top Internal Links Chart, pay attention to:

  1. The distribution of links:
    • Is there a significant drop-off between your top pages and others?

    • Are links concentrated on just a few pages or spread more evenly?

      Types of content receiving links:

    • What kind of content attracts the most internal links?

    • Are they comprehensive guides, product pages, or something else?

      Content gaps:

    • Are important pages missing from your top linked list?
    • Should other valuable content be receiving more internal links?

How to Access and Use the Chart

Finding the Chart

  1. Go to the Content Analysis page
  2. Look for the section labeled "Top Linked Internal Pages"

Using the Controls

The chart has two simple dropdown menus:

  1. Project dropdown: Choose which project you want to analyze

    • By default, the first project will be automatically selected

      Cluster dropdown: Choose to view:

    • "All Clusters" to see link data across your entire project
    • A specific cluster to focus on internal linking within just one topic area

As you make selections, the chart automatically updates to show the most linked pages for your chosen view.

Interpreting Common Patterns


Highly Concentrated Link Distribution

If your chart shows just a few pages receiving significantly more links than others:

What it means:

  • You have clear cornerstone or hub pages
  • Your internal linking structure has definite focal points
  • Some content is recognized as particularly valuable or central

When it's good:

  • For hierarchical sites with clear pillar content
  • When you want to emphasize certain key pages
  • For creating strong topic clusters around main subjects

When it might need attention:

  • If important content is missing from the top linked pages
  • If too many links concentrate on too few pages
  • If your linking strategy feels unbalanced

Even Link Distribution

If your chart shows a more gradual decrease in link counts:

What it means:

  • Your internal links are spread more evenly across content
  • Many pages serve as connection points
  • Your content may have a flatter structure

When it's good:

  • For sites with many equally important topics
  • When you want visitors to discover diverse content
  • For resource libraries or knowledge bases

When it might need attention:

  • If you're missing clear pillar or cornerstone content
  • If users might struggle to identify your most important resources
  • If your content hierarchy isn't clear enough

Low Overall Link Counts

If even your top pages have relatively few internal links:

What it means:

  • Your content pieces may be insufficiently connected
  • You may have a siloed content structure
  • Internal linking might not be a consistent part of your content strategy

When it needs attention:

  • Almost always - low internal linking limits both user experience and search visibility
  • Creating more internal connections should be a priority

Using Insights to Improve Your Content Strategy

When Your Top Linked Pages Make Sense

If your most important content is already receiving the most internal links:

  1. Reinforce your strengths:
    • Ensure these pages are optimized and up-to-date
    • Consider expanding these successful topics

    • Use these pages as models for new cornerstone content

      Build on your foundation:

    • Create supporting content that links to these key pages
    • Add relevant internal links from these hubs to other content
    • Consider creating content series around these successful topics

When Important Content is Missing from Top Links

If valuable pages aren't appearing in your top linked content:

  1. Identify underlinked important content:
    • Make a list of key pages that should receive more internal links

    • Compare with your current top linked pages to spot gaps

      Create strategic internal links:

    • Add relevant links from existing content to these important pages
    • Ensure new content links to these underreferenced pages when topically related

    • Update your link structure to better highlight key resources

      Review content organization:

    • Consider if your site structure makes these important pages easy to find
    • Evaluate if content categories or menus need updating
    • Ensure your most valuable content is never more than a few clicks away

When You Need More Balance in Your Link Structure

If your internal links are too concentrated or too scattered:

  1. Create a deliberate linking strategy:
    • Identify which pages should serve as content hubs
    • Develop clear pillar pages for major topics

    • Map out logical connections between related content

      Implement hub-and-spoke content structures:

    • Create comprehensive pillar pages for main topics
    • Develop detailed supporting content that links back to these pillars

    • Ensure related supporting content pieces link to each other

      Regular content audits:

    • Periodically review your internal linking structure
    • Identify orphaned content (pages with few or no internal links)
    • Update older content with links to newer related resources

Common Questions

"How many internal links should a page have?"

While there's no magic number:

  • Most pages should include at least 3-5 relevant internal links
  • Longer, more comprehensive pages might have 10-20 internal links
  • The key is relevance - each link should add value for the reader

"Should I link to the same pages repeatedly?"

It's natural for important pages to receive links from multiple sources, but:

  • Vary your anchor text (the clickable words) to describe the page in different ways
  • Don't force links where they don't naturally fit
  • Focus on creating helpful connections for readers

"What content should I prioritize for internal linking?"

Consider linking to:

  • Your most valuable conversion pages
  • Comprehensive guides and resources
  • Content that answers common questions
  • Pages that need more visibility
  • Recent content that complements older material

"Why don't I see a page I know has lots of links?"

Possible reasons include:

  • The page might be in a different project or cluster than what you've selected
  • The links might be coming from unpublished content
  • The page might rank just outside the top 10 most linked pages
  • There might be technical issues with how those links are implemented

"How often should I check this chart?"

For best results:

  • Review monthly as you add new content
  • Check after implementing changes to your internal linking strategy
  • Include in quarterly content audits
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