Content Coverage Chart

The Content Coverage Chart is a colorful pie chart that shows you how your content is distributed across different topic clusters in your project. Think of it as a visual snapshot of your content strategy that reveals which topics are getting the most attention and which might need more development.

Why the Content Coverage Chart Matters

This chart helps you:

• See your content balance at a glance: Quickly understand which topic areas dominate your content strategy
• Identify content gaps: Spot which clusters might need more content development
• Guide content planning: Make informed decisions about where to focus your next content efforts
• Track content growth: Monitor how your content distribution changes over time as you add new pieces

Understanding What You're Looking At

The Basics

The Content Coverage Chart displays:

• Colored pie slices: Each slice represents a different content cluster (topic area)
• Slice size: The larger the slice, the more content coverage that cluster has
• Percentage labels: Each slice shows what percentage of your total content that cluster represents

What Makes Up "Coverage"

The chart calculates content coverage based on several factors:

• Number of topics: Each main topic in a cluster contributes to its coverage score
• Topic depth: Topics that are part of a deeper hierarchy (subtopics of subtopics) receive extra weight
• Number of subtopics: Each subtopic adds to the cluster's overall coverage score

This weighted approach gives you a more accurate picture than simply counting the number of pages.

How to Use the Content Coverage Chart

Accessing the Chart

1. Go to the Content Analysis page
2. Look for the section labeled "Content Coverage" or "Content Distribution"

Using the Controls

The chart has two simple controls:

1. Project dropdown: Choose which project you want to analyze
   • By default, the first project will be automatically selected
2. Published Status dropdown: Filter to see:
   • "All" content (both published and draft)
   • "Published" content only
   • "Draft" content only

Reading the Chart

To understand what the chart is telling you:

1. Look at the largest slices first: These represent your content-rich areas
2. Note any very small slices: These highlight potential content gaps
3. Check for balance: Consider if the distribution aligns with your content priorities
4. Hover over slices: See the exact percentage each cluster represents

Making the Most of Your Content Coverage Chart

Interpreting What You See

Balanced Distribution

A relatively even distribution might be appropriate if:

• All your topic clusters are equally important
• You're in the early stages of building out content across all areas
• You want to maintain a broad coverage of your subject matter

Example: A fitness website might aim for relatively equal coverage of "Strength Training," "Cardio," "Nutrition," and "Recovery" clusters.

Strategic Imbalance

An intentionally uneven distribution might make sense if:

• Certain topic clusters are more important to your audience
• Some areas are more closely aligned with your business goals
• You're deliberately focusing on specific content areas

Example: A skincare e-commerce site might intentionally dedicate 40% of its content to "Anti-aging Products" if that's their primary product line.

Concerning Imbalance

A distribution might need adjustment if:

• Important topic clusters have very small coverage
• The imbalance doesn't reflect your strategic priorities
• Certain clusters are neglected despite being valuable to your audience

Example: If "Customer Support" represents only 2% of your content but is crucial for customer retention, that's a sign you may need to develop more content in this area.

Taking Action Based on What You Learn

For Underrepresented Clusters

If important clusters have small slices:

1. Create a content development plan specifically for these clusters
2. Prioritize these topics in your content calendar
3. Consider adding subtopics to existing topics to increase depth
4. Identify topic gaps within the cluster and fill them systematically

For Overrepresented Clusters

If certain clusters dominate more than intended:

1. Review content quality rather than adding more quantity
2. Update existing content instead of creating new pieces
3. Consider consolidating overlapping or repetitive content
4. Focus your efforts on other clusters that need attention

For Balanced Growth

To maintain a healthy content distribution:

1. Set target percentages for each cluster based on your strategy
2. Track changes in the chart over time
3. Plan content development across clusters to maintain desired balance
4. Regularly review your distribution alongside other performance metrics

Common Questions

"What's the ideal content distribution?"

There's no one-size-fits-all answer. The ideal distribution depends on:

• Your business goals and strategy
• Your audience's needs and interests
• Your product or service focus areas
• Your content marketing priorities

Rather than aiming for perfect balance, focus on creating a distribution that supports your specific objectives.

"One of my clusters barely shows up on the chart"

Small slices aren't necessarily a problem if:

• That cluster is less relevant to your audience
• You've intentionally deprioritized that topic area
• The cluster is new and still being developed

However, if the small slice represents an important topic area, it's a clear signal to create more content for that cluster.

"I've added lots of content to a cluster, but its slice hasn't grown much"

Remember that the chart shows proportional distribution across all clusters. If you're adding content to all clusters simultaneously, the relative percentages might not change dramatically. Also, the chart considers content depth and hierarchy, not just the number of pages.

"The chart isn't showing any data"

Make sure:

• You've selected a project from the dropdown
• Your project has content clusters with topics in them
• You have permission to view this project

"How often should I check this chart?"

For best results:

• Review before quarterly content planning
• Check after completing major content initiatives
• Monitor monthly if you're actively working to change your distribution