Keyword Research

Finding the right keywords feels overwhelming. You're competing for attention online, but you don't know which search terms will actually bring visitors who convert.

The Keyword Research tool solves this. You'll discover what your audience searches for, see how popular those terms are, and understand your chances of ranking.

Three ways to find winning keywords

Generate keyword ideas with AI

Stuck for keyword ideas? AI research creates a complete list from just one topic.

What you'll get:

• Long-tail keywords that convert better
• Questions your customers actually ask
• Commercial search terms with buying intent
• Location-specific variations for local search

How it works:

1. Click the AI Research tab
2. Enter your main topic or keyword
3. Choose your target location (optional)
4. Click Research

You'll see a table with each keyword's search volume and trend data. Filter results by minimum search volume or search for specific words within the suggestions.

Add keywords to tracking: Click the "+" next to any keyword, select your domain and category, then click the tick to start tracking.

Export your results: Click export to download all keywords as a CSV file.

Check search volumes instantly

You've got a list of keywords in mind. But which ones are worth your time?

Volume Check shows you exactly how many people search for each term every month.

What you'll see:

• Monthly search volumes for up to 1,000 keywords
• Competition levels for each term
• Cost-per-click data showing commercial value

How it works:

1. Click the Volume Check tab
2. Paste your keywords (one per line)
3. Choose your location (optional)
4. Click Check Volume

When to use this: Perfect when you're comparing keyword variations, prioritising content ideas, or validating whether specific terms get enough searches.

Discover what you should be ranking for

Stuck for tracking ideas? Or wondering what your competitors rank for that you don't? Site Keywords shows you exactly which terms any website ranks for.

What you'll discover:

• Keywords your own site could be tracking
• Terms your competitors rank for that you're missing
• Current ranking positions for any domain
• Search volumes and competition data
• Content gaps you can fill

How it works:

1. Click the Site Keywords tab
2. Enter your domain (or a competitor's)
3. Click Get Suggestions

Why this matters: You'll spot keywords you should be tracking, find content opportunities you're missing, and discover what's working in your industry.

Understanding your keyword data

Search volume

This shows how many people search for a keyword each month on average.

High volume (1,000+): Popular topics with big traffic potential. Expect tough competition.

Medium volume (100-1,000): Sweet spot of decent traffic without overwhelming competition.

Low volume (under 100): Easier to rank for, but smaller audience.

Competition

Shows how many advertisers bid on this keyword. Higher competition usually means harder to rank organically too.

High: Very competitive. You'll need strong content and authority.

Medium: Moderate competition. Good balance of effort and reward.

Low: Less competitive. Great opportunities for quick wins.

Cost-per-click (CPC)

What advertisers pay per click tells you about commercial value.

Higher CPC means: People buying this keyword convert well. More valuable traffic for your business.

Trends

The mini-graph shows if search interest is growing, declining, or seasonal. Use this to time your content and spot emerging opportunities.

Get better results with these tips

Start broad, then narrow down

Begin with general topics related to your business. Use AI Research to find specific variations and long-tail opportunities.

Think like your customers

Consider what people really want when they search:

• Information (how to guides, what is articles)
• Navigation (looking for your website specifically)
• Research (comparing products or services)
• Purchase (ready to buy now)

Focus on business impact

High search volume doesn't always mean good for business. Prioritise keywords that:

• Match what you actually offer
• Show buying intent
• You can create excellent content for
• Fit your competition level

Target long-tail keywords

Phrases with 3+ words often work better because they have:

• Less competition
• Clearer search intent
• Higher conversion rates
• Easier content planning

Group related keywords

Bundle similar terms together to:

• Create comprehensive content pieces
• Target multiple keywords with one page
• Build logical site structure

Watch for seasonal patterns

Some keywords peak at certain times. Use trend data to:

• Plan content before busy seasons
• Identify year-round vs seasonal topics
• Know when to promote specific content

Update regularly

Search behaviour changes constantly. Refresh your research:

• Every quarter for most businesses
• Monthly for fast-moving industries
• When launching new products
• After major market shifts

Common questions answered

How many keywords should I target per page?

Focus on one main keyword plus 2-5 related secondary terms. Targeting too many unrelated keywords confuses search engines and dilutes your focus.

How long before I see rankings improve?

Ranking takes time and depends on several factors:

• How competitive your keywords are
• Your website's authority and age
• Content quality and relevance
• Technical SEO health
• Your backlink profile

Expect 3-6 months for competitive keywords. Less competitive terms can rank faster.

Should I chase high-volume or low-competition keywords?

Mix both approaches:

• Target some high-volume keywords for long-term growth
• Go after low-competition terms for quicker wins
• Include long-tail keywords for specific targeting

What's the difference between keywords and search queries?

Keywords are terms you target in your strategy. Search queries are what people actually type (including variations, typos, and different phrasings). One keyword can capture many different search queries.

How often should I research keywords?

Update your keyword research:

• Every 3 months for stable businesses
• Monthly for rapidly changing industries
• When launching new products or services
• After major industry changes

Do I need to include keywords in my content?

Yes, include your target keywords naturally in:

• Page titles and headings
• First paragraph
• Throughout the content (don't stuff)
• Image descriptions where relevant

Search engines are smart, but they still need clear signals about your content's topic.