Clicks vs Scroll Analysis

Click vs. Scroll Analysis is a powerful tool that helps you understand how visitors interact with your website by comparing where they click with how far they scroll down your pages. This analysis reveals valuable insights about which parts of your content attract attention and engagement versus which parts visitors simply scroll past.

The chart shows both movement (scrolling) and action (clicking) – giving you a complete picture of how visitors experience your website.

Why This Matters

Understanding the relationship between scrolling and clicking gives you valuable insights that can help you:

• Discover missed opportunities - Areas with high scroll-through but low clicks may indicate content that fails to engage
• Identify effective content - Sections with high click rates show what's working well
• Optimize call-to-action placement - Ensure your important buttons and links are in zones with high visitor attention
• Improve conversion rates - Fix areas where visitors see but don't engage with important elements
• Enhance user experience - Create a more intuitive flow through your page based on actual user behavior

Accessing the Click vs. Scroll Analysis

1. Navigate to the "Page Analysis" section in the page interactions menu
2. Scroll down to find the "Click vs. Scroll" section

Using the Chart: Step-by-Step Guide

1. Choose Your Date Range

At the top of the chart, find the dropdown menu labeled "Date Range." This allows you to filter data by time period:

• Last 7 days
• Last 30 days
• Last 90 days
• Custom range

Choose the time period you're interested in analyzing.

2. Select a Device Type

The "Device" dropdown lets you filter traffic by the type of device visitors used:

• All devices (combines all traffic)
• Desktop (only computer traffic)
• Mobile (only smartphone traffic)
• Tablet (only tablet traffic)

This helps you understand if behavior differs between devices.

3. Choose a Specific Page or All Pages

The "URL" or "Page" dropdown allows you to:

• View data for all pages on your site (default)
• Select a specific page to analyze just that page's visitor behavior

4. Reading the Chart

The Click vs. Scroll chart shows:

• X-axis (horizontal): Scroll depth percentages from 0% (top of page) to 100% (bottom)
• Y-axis (vertical): Count of events (clicks or scrolls)
• Two colored bars at each percentage point:
  • Pink/red bars: Number of clicks in that zone
  • Blue bars: Number of scrolls through that zone

Understanding the Data:

• High blue, low pink = People see this zone but don't interact with it
• Similar height bars = Good engagement with what people see
• High pink, low blue = Very effective clickable elements (high conversion)
• Declining blue bars = Fewer people reaching deeper sections of the page

Getting AI-Powered Analysis

For deeper insights, you can use the AI Analysis feature:

1. Set your filters (date range, device, and page) as described above
2. Click the AI button
3. Wait a few moments while the system processes your data
4. Review the comprehensive analysis report

Reading the AI Analysis Report

The AI Analysis report is divided into several sections:

1. Executive Summary

A high-level overview highlighting the most important patterns and opportunities for improvement. This focuses on the top three zones with the most potential for enhancing engagement.

2. Click Distribution Analysis

This section examines where clicks happen throughout your page:

• Click Metrics: The exact numbers and rates of clicks in each zone
• Interactive Elements: What can be clicked in this zone (buttons, links, etc.)
• Click Pattern Analysis: Insights about visitor behavior in this zone
• Action Items: Specific suggestions to improve engagement

3. Interactive Element Analysis

This highlights specific clickable items and their performance:

• Element Characteristics: What the clickable elements look like and say
• Engagement Issues: Problems preventing visitors from clicking
• Element Improvements: Practical changes to make elements more engaging

4. Click to Scroll Correlation

This examines the relationship between scrolling and clicking:

• Correlation Pattern: How scrolling and clicking relate in this zone
• Correlation Rationale: Why this pattern occurs
• Engagement Improvements: Ways to better convert scrolls to clicks

5. Device-specific Click Patterns

This reveals how behavior differs across devices:

• Device Comparison: How mobile, desktop, and tablet users behave differently
• Device Optimizations: Specific improvements for each device type

6. Conversion Path Optimization

This focuses on the journey visitors take through your page:

• Path Segment: A specific part of the visitor journey
• Bottlenecks: Problems preventing visitors from progressing
• Path Improvements: Ways to smooth the conversion path

7. Prioritized Recommendations

A ranked list of specific actions to take:

• Top improvements: Ranked by expected impact
• Rationale: Why this change matters
• Target Device: Which device type needs this improvement most
• Expected Impact: How much improvement you might see
• Implementation: Specific steps to make the change

How to Apply This Information

For Content Creators:

1. Focus on high-scroll, low-click zones - These are areas where visitors see your content but don't engage
2. Revise call-to-action text - Use the AI's suggested wording for buttons and links
3. Add clear prompts - Help visitors understand what to do next in each section
4. Simplify complex content - Break down information in zones where visitors scroll slowly but don't click

For Web Designers:

1. Adjust clickable element placement - Move important buttons to zones with high attention
2. Improve visual prominence - Make important links and buttons stand out more
3. Address device-specific issues - Fix problems unique to mobile or desktop experiences
4. Streamline conversion paths - Remove obstacles between steps in your conversion funnel

Common Click vs. Scroll Patterns and What They Mean

Top of Page (0-20%)

• High clicks, high scrolls: Effective navigation and introduction
• Low clicks, high scrolls: Poor navigation or unclear purpose
• High clicks, low scrolls: Navigation elements capturing too much attention

Middle of Page (30-60%)

• Balanced clicks and scrolls: Effective content that engages visitors
• High scrolls, low clicks: Content is seen but not compelling
• Decreasing scrolls: Visitors losing interest in your content

Bottom of Page (70-100%)

• High clicks, low scrolls: Very effective calls-to-action for visitors who reach this point
• Low clicks, low scrolls: Few visitors reach this area, or content is not engaging
• Even scrolls throughout: Visitors are reading your entire page

Tips for Improving Problem Areas

For Low-Click Zones:

1. Improve call-to-action wording - Make button text clearer and more compelling
2. Increase visual contrast - Make clickable elements stand out from the background
3. Add directional cues - Use arrows or people looking toward important elements
4. Simplify choices - Too many options can prevent visitors from clicking anything

For High-Abandonment Zones (where scrolling drops significantly):

1. Add compelling subheadings - Give people a reason to continue scrolling
2. Break up text - Use shorter paragraphs and bullet points
3. Add relevant images - Visual content can maintain interest
4. Insert a mid-page call-to-action - Capture interest before visitors leave

Troubleshooting

No data available? Try:

• Selecting a longer date range
• Checking "All devices" instead of a specific device
• Choosing "All pages" to see if data exists elsewhere

Glossary of Terms

• Click: A visitor interaction with a clickable element (button, link, form, etc.)
• Scroll: How far down the page a visitor moves
• Scroll Depth: The percentage of the page a visitor has viewed
• Scroll Zone: A section of your webpage (typically in 5% increments from top to bottom)
• Click Rate: The percentage of visitors who click in a specific zone
• Conversion Path: The sequence of steps visitors take toward completing a desired action