Clicks vs Scroll Analysis
This chart shows where visitors click as they move down your page. Each bar represents a 5% section of scroll depth. Taller bars mean more clicking activity in that zone.
The horizontal axis shows scroll depth (0% at the top, 100% at the bottom). The vertical axis shows the total number of clicks.
How to read the data
Tall bars indicate high click activity. These zones contain elements visitors want to interact with—buttons, links, images, or navigation.
Empty or short bars suggest visitors scroll past without engaging. This might be intentional (purely informational content) or a missed opportunity (buried calls-to-action).
Unexpected spikes often reveal visitors clicking on non-interactive elements. If a section with no buttons shows heavy clicking, visitors may expect something to be clickable that isn't.
Setting your filters
Six filters let you drill into specific visitor segments:
Domain – Choose which website to analyse if you manage multiple properties.
Pages – Select a specific page or view aggregated data across all tracked pages.
Referrer – See how visitors from different sources behave. Google search traffic often clicks differently from social media visitors.
User Type – Filter by visitor outcome:
- All shows everyone who visited
- Converted shows visitors who completed your goal (purchase, signup, enquiry)
- Drop-off shows visitors who started the conversion journey but left
Date Range – Choose from 7, 30, 60, or 90 days of data.
Device – View desktop, mobile, tablet, or all devices combined. Mobile visitors often click in different zones due to thumb-friendly positioning.
Patterns worth investigating
Heavy clicking near the top – Strong call-to-action placement. Visitors engage immediately without needing to scroll.
No clicks in conversion zones – If your main CTA sits at 60% scroll depth but shows minimal clicks, the button may be hard to find or unconvincing.
Click clusters on non-interactive elements – Images, headings, or icons that look clickable but aren't. Consider making these elements functional or redesigning them to look less interactive.
Activity drops after 75% – Most visitors never reach your footer. Important links or CTAs placed there may need repositioning.
Converted vs drop-off differences – Switch between these user types to spot where behaviour diverges. Converters often show higher click activity on trust elements like testimonials or guarantee badges.
Taking action
Click the Analyse with AI button for specific recommendations. The AI identifies which elements receive clicks and suggests improvements for underperforming zones.
Focus first on sections with high traffic but low clicks. These represent visitors who reached valuable content but didn't engage—often the easiest wins.