Scroll Depth Vs Time Spent
This chart reveals where visitors actually read your content. The horizontal axis shows how far down the page visitors scroll (0% at the top, 100% at the bottom). The vertical axis shows how many seconds they spend at each section.
Peaks in the line mean visitors stopped to read. Flat sections mean they scrolled past quickly without engaging.
How to read the data
Tall peaks indicate sections where visitors invest time. These are your engagement winners. Content here resonates with your audience.
Flat lines suggest visitors are skimming. They scroll through without stopping. This content may need strengthening or repositioning.
Sharp drops followed by rises reveal a curious pattern. Visitors often rush past introductory content but slow down for specifics like pricing, features, or case studies.
Setting your filters
Six filters let you drill into specific visitor segments:
Domain – Choose which website to analyse if you manage multiple properties.
Pages – Select a specific page or view aggregated data across all tracked pages.
Referrer – See how visitors from different sources behave. Google search traffic often behaves differently from social media visitors or direct traffic.
User Type – Filter by visitor outcome:
- All shows everyone who visited
- Converted shows visitors who completed your goal (purchase, signup, enquiry)
- Drop-off shows visitors who started the conversion journey but left
Date Range – Choose from 7, 30, 60, or 90 days of data. Longer periods smooth out daily fluctuations.
Device – View desktop, mobile, tablet, or all devices combined. Mobile visitors often scroll faster but read less at each stop.
Patterns worth investigating
Early engagement drop – If time spent falls sharply in the first 15% of the page, your headline or introduction may not be connecting with visitors.
Content buried too deep – High engagement at 70-80% scroll depth suggests valuable content sits where most visitors never reach. Consider moving it higher.
Device-specific issues – When mobile shows dramatically different patterns from desktop, responsive design may be creating reading barriers on smaller screens.
Referrer differences – Google search visitors arriving with specific intent often engage differently from social media browsers. Filter by referrer to spot these variations.
Converted vs drop-off behaviour – Switch between these user types to see where journeys diverge. Sections where drop-offs spend less time than converters often reveal content that builds buying confidence.
Taking action
Click the Analyse with AI button for specific recommendations. The AI reads your actual page content alongside this engagement data. It provides concrete suggestions for improving sections where visitors disengage.
Start with sections showing the sharpest engagement drops. These represent your biggest opportunities. Even small improvements in high-traffic areas compound over time.