Keyword Tracking - Getting Started

This guide will walk you through setting up and managing the five essential components: domains, categories, keywords, search groups and competitors. Once properly configured, these components will provide valuable insights through your analytics dashboard.


Getting Started

1. Domain Management

This is your first step in using our system. Adding your websites here unlocks many other features you'll be using across the site.

Once a website is added, you can:

  • Track its position in search results
  • Set up projects to organise your work
  • Monitor page interactions and visitor behaviour
  • Add notes and annotations to track changes
  • Use it across all other tools in the system

Adding a Domain

  1. Navigate to the Manage Keywords page
  2. Select the Domains tab
  3. Enter your domain name (e.g., "mywebsite.com")
    • Do not include "https://" or "www"
    • Only enter the base domain name
  4. Click the "Add" button

Removing a Domain

  1. Find the domain in your domain list
  2. Click the Delete (trash icon) button
  3. Review the warning message
  4. Confirm deletion if you wish to proceed

That's it! Your website should now appear in the list below.


Important Warning: Deleting a domain permanently removes:

  • The domain itself
  • All associated categories
  • All associated keywords
  • All historical tracking data
  • This action cannot be undone.

If you see a message saying the website can't be added, it usually means:

  • The website is already in our system
  • You might have extra spaces before or after the website address
  • You might need to try typing it again

Viewing Your Websites

Your websites are all listed on one page:

  • Newest websites appear at the top
  • Each website has a delete button (trash can icon) next to it
  • You can scroll through the list to see all your websites

Removing a Domain

To remove a website from your list:

1. Find the website you want to remove

2. Click the trash can icon next to it

3. Click "Yes" when asked if you're sure

4. The website will disappear from your list

2. Category Management

Categories help you organize and track how different parts of your website perform in search results. Use them to group related keywords and monitor search performance for different sections of your website.


What Categories Are Used For

Categories appear in your Categories Dashboard, where you can see:

  • Daily search visibility changes for each category
  • SERP feature distribution (like featured snippets, images, etc.)
  • Keyword movement tracking
  • Keyword position distribution
  • Average search position trends

Creating Categories

  1. Navigate to the Category tab
  2. Select one of your websites from the dropdown menu (Categories are always connected to a specific website)
  3. Enter a descriptive category name
    • Example: "Home and Garden"
    • Example: "Legal Services"
    • Example: "Product Lines"
  4. Select the associated domain from the dropdown menu
  5. Click "Add" to create the category

Managing Categories

The table shows all your categories:

  • See which website each category belongs to
  • Remove categories using the trash can icon
  • Keep your categories updated as your website changes

Note: When you delete a category, the keywords within it are not deleted - they become uncategorized and can be reassigned later.


Using Categories in Reports

  • Once set up, your categories will help you:
  • Track search performance for different keywords
  • Compare how different sections rank in search results
  • Monitor SERP features for each category
  • Identify which areas need optimization
  • Track keyword movements by category

3. Keyword Management

This is where you set up the keywords you want to track in search results. Organize your keywords by website and category to keep everything structured and easy to manage.


Adding Keywords

  1. Go to the Keyword tab
  2. Select your target domain from the dropdown
  3. Choose the appropriate category

  4. Enter Your Keywords

    Type or paste your keywords in the text box

    Add multiple keywords at once by:

    Putting each keyword on a new line

    Separating keywords with commas

  5. Click "Add" to save

Managing Keywords

  1. To view all keywords:
    • Navigate to the Keyword tab
    • Use filters to sort by domain or category
  2. To delete keywords:
    • Find the keyword you want to remove
    • Click the Delete (trash icon)
    • Confirm the deletion

Note:

  • Keyword deletion is permanent and cannot be undone.
  • Duplicate keywords aren't allowed in the same domain and category
  • Keywords must belong to a valid category for the selected domain
  • You can add the same keyword to different categories or domains
  • Changes take effect immediately across all reports

4. Search Group Configuration

Search groups combine your tracking parameters into actionable monitoring sets. Once configured, the system will check your rankings daily and update your reports automatically.


Creating Search Groups

  1. Access the Search Groups tab
  2. Select your target domain
  3. Enter a unique, descriptive name for the group
  4. Configure search settings:
    • Select target search engines - You can track multiple search engines at once
    • Choose geographic location (city/region/country)
    • Set preferred language
    • Define keyword scope:
      • Select "Yes" to include all domain keywords
      • Select "No" to choose specific keywords
    • Choose device type
    • Select operating system
  5. Click "Save" to create the group

What Happens After Setup

Once you enable tracking:

1. Daily Updates

- The system checks your rankings every day

- Results appear in your dashboard

- Charts and reports update automatically


2. View Your Results

- See daily ranking changes

- Track performance trends

- Monitor different search engines


You can create multiple tracking configurations to monitor different combinations of search engines, locations, and devices. Each configuration will update daily with fresh data.


Managing Search Groups

  1. Enable/Disable tracking:
    • Use the toggle switch
    • Grayed out indicates disabled status
  2. View selected keywords:
    • Click the "X in circle" icon
    • Review the keyword list
  3. Delete search groups:
    • Click the trash icon
    • Review the warning message
    • Confirm deletion

Warning: Deleting a search group removes all associated tracking data permanently.


Setting Up Competitor Tracking

Track how your competitors perform in search results and compare their rankings with yours. This guide will help you set up competitor tracking effectively.


Before You Start

Make sure:

  • You've set up keyword tracking
  • Your keywords have been processed at least once

Selecting Competitors to Track

1. Filter the data for each search group to identify target competitors

  • Select the search group
  • Pick the search engine you want to monitor

Add Competitors

You can select up to 20 competitors

  • Competitors are listed with their keyword overlap count
  • Higher overlap numbers mean more shared keywords with your site

Managing Your Selection

  • Use the arrows to move competitors between available and selected lists
  • Remove competitors you don't want to track anymore
  • Edit your selection anytime to update your tracking

Tips for Effective Tracking

  • Focus on direct competitors first
  • Look for competitors with high keyword overlap
  • Monitor competitors across different search engines
  • Regularly review and update your competitor list
  • Keep track of seasonal competitors
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