SERP Features
SERP Features reveals which special search result elements—Featured Snippets, People Also Ask, Knowledge Panels, and more—are available for tracked keywords, highlighting opportunities to capture prominent positions beyond traditional organic rankings.
Quick start
1. Select a Search Group to load feature data
2. Review the chart showing which features appear for tracked keywords
3. Select a specific keyword from the dropdown for detailed analysis
4. Click AI Analysis for recommendations on capturing features
Understanding the display
The chart shows a stacked column for each SERP feature type. Each colour represents a different search engine, with the column height indicating how many tracked keywords trigger that feature.
Understanding the display
The chart shows a stacked column for each SERP feature type. Each colour represents a different search engine, with the column height indicating how many tracked keywords trigger that feature.
Common SERP features
| Feature | Description |
| Featured Snippet | Answer box appearing above organic results |
| People Also Ask | Expandable question boxes with related queries |
| Knowledge Panel | Information box about entities (businesses, people, places) |
| Local Pack | Map and business listings for local searches |
| Image Pack | Row of images within search results |
| Video Results | Video thumbnails, often from YouTube |
| Shopping Results | Product listings with prices and images |
| Reviews/Ratings | Star ratings displayed in search results |
| FAQ Schema | Expandable FAQ section in results |
| How-To Schema | Step-by-step instructions in results |
Reading the chart
• X-axis — SERP feature types
• Y-axis — Number of keywords that trigger the feature
• Colours — Google (pink), Bing (blue), Yahoo (orange)
• Data labels — Show exact keyword counts per segment
Taller columns represent features with more opportunity—more keywords are triggering that feature type, meaning more chances to capture it.
What should I do next?
| Situation | Action |
| Many keywords trigger Featured Snippets | Priority opportunity. Structure content with clear answers, lists, and tables. |
| People Also Ask appears frequently | Add FAQ sections addressing related questions. |
| Local Pack shows for keywords | Optimise Google Business Profile and local citations. |
| Video results appear | Create video content; embed on relevant pages. |
| Shopping results dominate | Implement product schema; consider Google Merchant Centre. |
| Few features show overall | Content may not match feature intent. Review search intent. |
| Feature appears on one engine only | Engine-specific opportunity or content gap. |
Using the filters
Search group
Select a search group to view SERP features for keywords in that tracking configuration. The chart updates automatically when the search group changes.
Category
Filter by keyword category to focus on specific content types or page groups. This narrows the analysis to features relevant to that category.
Keyword selector
Choose a specific keyword to see which features appear for that exact search query. This switches the view from aggregate counts to a presence/absence display for the selected keyword.
| View mode | What it shows |
| All Keywords (default) | Count of keywords triggering each feature |
| Specific keyword selected | Which features appear for that keyword (yes/no) |
AI Analysis
AI Analysis examines SERP feature data and page content to deliver specific recommendations for capturing search features.
Running an analysis
1. Select a specific keyword from the dropdown
2. Click AI Analysis
3. Wait for processing (typically 20–60 seconds)
4. Review the action plan and recommendations
AI Analysis requires a keyword to be selected. The system scrapes the ranking page content to provide context-specific recommendations.
What the analysis delivers
Action Plan
Each recommendation includes:
| Field | Description |
| Task | The specific action to take |
| Keyword | The search term being targeted |
| Target Feature | Which SERP feature this will help capture |
| Section | Where on the page to make changes |
| Current State | What exists now |
| Recommended Change | What to add or modify |
| Technical Specifications | Schema markup or code required |
| Priority | High, Medium, or Low |
Priority levels
| Priority | Meaning |
| High | Critical for feature capture—action within 1–2 weeks |
| Medium | Important but not urgent—action within 1–2 months |
| Low | Lower priority—implement when time permits |
Detailed Analysis (expandable)
The accordion section contains:
• Executive Summary — Overview of optimisation opportunities
• Content Overview — Assessment of current feature readiness
• Feature Gap Analysis — What's needed to trigger each feature
• Technical Requirements — Schema markup and HTML structure
Adding recommendations to Kanban
5. Find the recommendation to action
6. Click + Add to Kanban
7. Select the project board
8. Task is created with all details pre-filled
Why SERP features matter
SERP features appear above or alongside traditional organic results. Capturing these positions provides:
• Increased visibility — Featured Snippets appear at "position zero"
• Higher click-through rates — Rich results attract more attention
• Brand authority — Appearing in Knowledge Panels builds trust
• Voice search answers — Featured Snippets often power voice results
Troubleshooting
No features showing
Verify a search group is selected. If no features appear, the tracked keywords may not trigger SERP features in current search results. This changes over time as search engines update their displays.
AI Analysis requires a keyword
Select a specific keyword from the dropdown before running AI Analysis. The feature needs to analyse a particular page to provide actionable recommendations.
Analysis taking too long
AI Analysis involves page capture and content analysis. If it exceeds 60 seconds, the process may have stalled. Refresh the page and try again with a different keyword.
Page content couldn't be accessed
Some pages block automated access. AI Analysis continues with available SERP feature data, but recommendations may be less specific without page content context.
FAQ
How often does SERP feature data update?
SERP feature detection runs during ranking checks. The chart shows the most recent snapshot for each search engine and feature combination.
Why do different engines show different features?
Each search engine has its own feature set and triggers. Google has more feature types than Bing or Yahoo. Some features are engine-specific.
Does capturing a feature guarantee more traffic?
SERP features typically increase visibility, but impact varies. Some features (like Featured Snippets) can provide the answer without a click, potentially reducing traffic while increasing brand visibility.
Can I track whether I've captured a feature?
The current view shows which features appear for keywords, not whether your site owns them. Use AI Analysis recommendations to optimise for capture, then monitor results through ranking checks.
Getting help
Contact support for persistent issues