Echo Live

Echo Live is a powerful tool that helps you monitor and analyze what people are saying about your brand, products, or keywords across the internet. It scans websites, blogs, forums, and other online sources to find mentions of your specified terms in real-time, then presents this information in an easy-to-understand format with valuable insights about sentiment, engagement, and trends.

echo live

Why This Matters

Monitoring online mentions gives you valuable insights that can help you:

  • Track brand reputation - Discover what people are saying about your brand
  • Identify emerging issues - Spot potential problems before they escalate
  • Measure sentiment - Understand if mentions are positive, negative, or neutral
  • Find engagement opportunities - Discover places where you can join conversations
  • Track competition - See how you're being discussed compared to competitors
  • Identify trends - Notice patterns in how your brand or industry is being discussed

Accessing Echo Live

  1. Navigate to the "Echo Live" section in the mentions menu
  2. You'll see the Echo Live search form and results area

Using Echo Live: Step-by-Step Guide

1. Setting Up Your Search

At the top of the Echo Live page, you'll find a search form with several options:

  • Search Term: Enter the keyword, brand name, or phrase you want to monitor
  • Date Range: Select how far back you want to search (default is the current date)
  • Quality Threshold: Use the slider to set the minimum quality of sources (higher means more reliable sources)
  • Page Type: (Optional) Specify a particular type of page to search

2. Running Your Search

  1. Fill in your search term (required)
  2. Adjust the date range if needed
  3. Set your quality threshold (85 is a good starting point)
  4. Click the "Search" button
  5. Wait for results to appear (this may take a few moments)

3. Understanding the Results

Once your search completes, you'll see a collection of "cards" showing mentions of your search term. Each card includes:

Result Card Information:

  • Title: The title of the page where your term was mentioned
  • Domain: The website where the mention appeared
  • Snippet: A short excerpt showing your term in context
  • Date Published: When the content was created
  • Emotional Tone: A visualization showing positive or negative sentiment
  • Engagement Potential: How likely this content is to drive engagement
  • Page Type Badges: Labels showing what kind of content this is (blog, forum, etc.)
  • Anger Badge: Warning if the content contains angry sentiment

4. Using Filters to Refine Results

After your search, you can refine the results using filters at the top of the results section:

  • Text Search: Filter results by typing keywords to find in domains or snippets
  • Language: Filter by the language of the content
  • Sentiment: Filter for positive, neutral, or negative mentions
  • Engagement: Filter by engagement potential level
  • Anger Level: Filter by the level of anger detected
  • Page Types: Filter by specific content types

These filters help you focus on the most relevant or important mentions.


5. Navigating Through Results

If your search returns many results, they'll be divided into pages:

  • Use the pagination controls at the bottom to move between pages
  • Click on "Previous" or "Next" to move through pages
  • Click on a specific page number to jump directly to that page

6. Getting AI-Powered Analysis

For deeper insights, Echo Live includes an AI analysis feature:

  1. After your search returns results, look for the "AI" button
  2. Click the "AI" button to generate an in-depth analysis
  3. Wait while the system processes your data (this may take a minute)
  4. Review the comprehensive analysis that appears

7. Understanding the AI Analysis

echo live analysis

The AI Analysis provides deeper insights organized into several categories:

  • Core Trends: Major themes and patterns in the mentions
  • Attributes: Key features people associate with your search term
  • Experience: Positive experiences and pain points mentioned
  • Communication: Analysis of tone and platform patterns
  • Positioning: Trust signals and loyalty indicators
  • Audience: Audience segments and sentiment distribution
  • Risks: Negative trends and potential threats
  • Recommendations: Suggested actions for monitoring and engagement

This analysis helps you understand the bigger picture beyond individual mentions.


8. Exporting Your Data

To save your results for later reference or to share with others:

  1. Look for the "Export" button at the top of the results
  2. Click "Export" to download a CSV file containing all results
  3. The export includes all mention data and the AI analysis (if generated)

Making the Most of Echo Live

For Brand Monitoring:

  1. Set up regular searches - Check mentions weekly or monthly
  2. Track sentiment changes - Notice if positive or negative mentions increase
  3. Identify high-engagement content - Find conversations worth joining
  4. Monitor for anger or negative sentiment - Address issues quickly

For Content Creation:

  1. Find popular topics - See what generates engagement
  2. Identify pain points - Create content that addresses common problems
  3. Discover audience language - Use terms your audience uses
  4. Spot opportunities - Find gaps where your expertise is needed

For Customer Service:

  1. Find unhappy customers - Look for negative mentions to address issues
  2. Identify common problems - Spot recurring issues that need fixing
  3. Discover positive experiences - Reinforce what's working well
  4. Monitor resolution impact - See if sentiment improves after changes

Understanding Key Metrics

Emotional Tone

The Emotional Tone scale shows whether a mention is positive or negative:

  • Positive values (right side, blue): Content has a positive emotional tone
  • Negative values (left side, red): Content has a negative emotional tone
  • Zero: Content is emotionally neutral

This helps you quickly gauge sentiment without reading every mention.


Engagement Potential

The Engagement Potential meter shows how likely content is to generate interaction:

  • Very High Engagement: Content likely to get significant shares/comments
  • High Engagement: Content with strong engagement potential
  • Moderate Engagement: Average engagement potential
  • Low Engagement: Below average engagement potential
  • Very Low Engagement: Minimal engagement expected

This helps you identify content worth engaging with or monitoring closely.

Troubleshooting

No results found? Try:

  • Using a broader search term
  • Reducing the quality threshold
  • Extending the date range
  • Removing any filters you've applied

Too many irrelevant results? Try:

  • Using a more specific search term
  • Increasing the quality threshold
  • Adding filters to focus on specific types of content
  • Using the text search to find specific contexts

Tips for Effective Searches

  1. Be specific with brand names - Include variations and common misspellings
  2. Consider related terms - Search for product names and key features
  3. Use different date ranges - Recent mentions show current perception, while longer ranges show trends
  4. Adjust quality thresholds - Higher for authoritative sources, lower for broader coverage
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.