Keyword Average Position

This chart displays the daily average ranking position for your selected keywords. It helps you see if your keywords are trending closer to the top or falling away.

What It Shows

  • Average Position: Each data point is the average of your best keyword positions for that day.
  • Multiple Search Engines: If you track multiple engines (e.g., Google, Bing), each gets its own line.
  • Day-by-Day Changes: The chart plots positions from left to right, so you can quickly spot improvements or drops.

Filters and Options

1.Date Range

Choose how many days of data to include (e.g., 7, 14, or 30). The chart updates automatically.

2.Search Group

Filter by a specific group of keywords. For example, focus on keywords for a product line or geographic location.

How to Read the Chart

  • X-Axis (Dates)

Each label shows a day.

  • Y-Axis (Average Position)

A lower value indicates a better (higher) ranking.

  • Lines for Each Engine

Each line represents how the average position on that engine moves over time.

Why It Matters

  • Spot Trends: If the average line moves downward over time, your positions are improving.
  • Engine Comparisons: Check which engine has lower (better) average positions and prioritize your SEO efforts.
  • Performance Over Time: Keep an eye on daily movements. Spikes or dips can indicate algorithm changes or content updates.

Tips for Use

  • Watch for Steady Declines

If the line climbs upward, it suggests your keywords are slipping.

  • Combine with Other Charts

Use alongside Keyword Distribution or Daily Change charts for a complete ranking overview.

  • Refine with Filters

Drill down to specific keyword groups to pinpoint exactly where your positions need attention.

This chart offers a simple, big-picture view of where your site’s keywords stand. A consistently improving average position means more top spots, better visibility, and greater click potential.

AI Analysis for Keyword Average Position

This AI tool helps you understand your average ranking position across search engines. It pulls daily ranking data for each engine, analyzes it, and then highlights key patterns.

How It Works

1.Gather Average Position Data

The system retrieves your daily best position averages for each engine—Google, Bing, Yahoo, etc.

2.Apply Filters

You can filter by date range or search group. The AI sees only the data you choose to include.

3.Send to AI

Once you click the “AI Analysis” button (or equivalent), your filtered data goes to an AI model that examines:

  • Top performers
  • Consistent patterns
  • Sudden rank fluctuations
  • Engine-by-engine comparisons

4.Structured Output

The AI returns insights on:

  • Major Opportunities: Urgent or high-impact improvements
  • Quick Wins: Low-hanging fruit for faster gains
  • Success Patterns: What works well and how to replicate it

Key Insights

1.Comparisons Across Engines

See which engine generally ranks you better and where you might need more work.

2.Trends and Volatility

Track stable progress vs. sudden drops. If average positions fluctuate wildly, you’ll get tips to stabilize.

3.Date-Based Performance

Check if certain days show a dip or spike. The AI often correlates these changes with possible causes, like content updates or market changes.

4.Ranking Distribution

The AI highlights whether you consistently hover near the top or remain stuck in lower positions.

Practical Tips

  • Act on Major Opportunities

If one engine shows consistently poorer positions, you might need targeted content optimization or technical fixes.

  • Use Quick Wins

Small changes, like updating meta tags or improving page speed, can nudge average positions upwards.

  • Replicate Your Success

Study the engines or days where you do well. Apply those winning tactics to weaker areas.

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