International SEO Analysis

Welcome to the International SEO Analysis tool! This powerful feature helps you evaluate your website's approach to serving multiple languages or regions based on its sitemap structure. Here's how to use it:

Understanding the International SEO Analysis Tool

The International SEO Analysis tool provides insights into your website's global reach and optimisation for international audiences. It examines:

• Language and Region Identification: Detects languages and regions represented in your sitemap.
• Content Parity: Compares content availability across different language/region versions.
• URL Structure and hreflang Usage: Evaluates consistency and implementation of international URL structures.
• Geo-targeting Strategies: Identifies approaches used for targeting specific geographic markets.
• Localisation Efforts: Assesses the extent and quality of content localisation.
• Technical SEO Considerations: Analyses potential international SEO challenges.
• User Experience: Evaluates navigation between different language/region versions.
• Compliance: Checks for indications of adherence to international regulations.

Accessing the International SEO Analysis Tool

1. Navigate to the Sitemap Explorer page on your website.
2. Select a sitemap from the list provided.
3. Look for the "Analyse International" button on the page.

Running an International SEO Analysis

1. Ensure you have selected the sitemap you wish to analyse.
2. Click the "Analyse International SEO" button to start the process.
3. Wait while the system processes the sitemap data. This may take a few moments, especially for larger websites with multiple language versions.

Understanding the Analysis Process

The tool works through several steps:

1. It retrieves the selected sitemap data.
2. If a sitemap index is found, it processes all individual sitemaps listed in the index.
3. The tool then analyses the compiled sitemap data, focusing on international SEO aspects.
4. Finally, it presents the insights in a formatted, easy-to-read report.

Interpreting the Results

The International SEO Analysis report typically includes:

1. Language and Region Identification: Overview of detected languages and regions.
2. Content Parity Analysis: Assessment of content consistency across versions.
3. URL Structure Evaluation: Analysis of how international content is organised.
4. hreflang Implementation: Review of language and region targeting techniques.
5. Geo-targeting Strategy: Insights into market-specific optimisation efforts.
6. Localisation Assessment: Evaluation of content adaptation for different markets.
7. Technical SEO Considerations: Identification of potential international SEO challenges.
8. User Experience Analysis: Assessment of navigation for international users.
9. Compliance Indicators: Highlights of potential regulatory considerations.
10. Actionable Recommendations: Specific suggestions for improving international SEO.
11. Impact Assessment: Evaluation of potential benefits from implementing changes.

Tips for Getting the Most Out of Your Analysis

• Run analyses regularly, especially after adding new language versions or expanding to new regions.
• Pay special attention to the "Content Parity" and "URL Structure" sections to ensure consistency across markets.
• Use the "Actionable Recommendations" to prioritise your international SEO efforts.
• Consider the "User Experience Analysis" when planning improvements to your site's global navigation.
• Remember that while comprehensive, this analysis is based on sitemap data. Combine these insights with on-page content reviews and user behaviour data for a full picture.

Troubleshooting

• If the analysis fails, ensure your selected sitemap includes all language/region versions of your site.
• For websites with numerous language versions, the analysis might take longer. Be patient and allow the process to complete.
• If you encounter persistent issues, check that your sitemap accurately reflects your current international site structure.

Remember, this tool is designed to give you an overview of your website's international SEO potential based on its structure. It's great for understanding global content organisation, identifying cross-market optimisation opportunities, and planning your international SEO strategy. Always respect the website's terms of service and robots.txt file when using this information.

The International SEO Analysis tool is most powerful when used as part of a comprehensive global marketing strategy. Use these insights to guide your decisions on content localisation, market expansion, and technical SEO improvements, while also considering other factors like local market trends, cultural nuances, and broader international business objectives.