Content Marketing Analysis

Welcome to the Content Marketing Analysis tool! This powerful feature helps you evaluate your website's content marketing potential based on its sitemap structure. Here's how to use it:

Understanding the Content Marketing Analysis Tool

The Content Marketing Analysis tool provides insights into your website's content strategy, SEO performance, and opportunities for improvement. It examines:

  • Content Types: Identification of various content formats across your site.
  • Keyword Usage: Analysis of how effectively keywords are targeted in your content.
  • User Journeys: Looks at the keyword use throughout the user buying buying journey cycle.
  • Content Gaps: Identification of missing or underrepresented content areas.
  • SEO Performance: Evaluation of your content's search engine optimisation.
  • Content Hierarchy: Assessment of your content's organisation and depth.
  • Competitive Positioning: How your content strategy compares to industry standards.

Accessing the Content Marketing Analysis Tool

  1. Navigate to the Sitemap Explorer page on your website.
  2. Select a sitemap from the list provided.
  3. Look for the "Analyse Content" button on the page.

Running a Content Marketing Analysis

  1. Ensure you have selected the sitemap you wish to analyse.
  2. Click the "Analyse Content " button to start the process.
  3. Wait while the system processes the sitemap data. This may take a few moments, especially for larger websites.

Understanding the Analysis Process

The tool works through several steps:

  1. It retrieves the selected sitemap data.
  2. If a sitemap index is found, it processes all individual sitemaps listed in the index.
  3. The tool then analyses the compiled sitemap data, focusing on content structure and potential.
  4. Finally, it presents the insights in a formatted, easy-to-read report.

Interpreting the Results

The Content Marketing Analysis report typically includes:

  1. Content Type Identification: Overview of the various content types present on your site.
  2. Keyword and SEO Analysis: Evaluation of keyword usage and SEO performance.
  3. User Journey Mapping: Insights into how users might navigate your content.
  4. Content Gaps and Opportunities: Identification of areas where new content could be beneficial.
  5. Content Hierarchy and Depth: Analysis of how your content is organised and its comprehensiveness.
  6. Content Format and Variety: Assessment of the diversity in your content formats.
  7. Competitive Differentiation: How your content strategy compares to industry standards.
  8. Actionable Recommendations: Specific suggestions for improving your content marketing strategy.
  9. Potential Impact and Implementation: Evaluation of the feasibility and potential results of implementing recommendations.

Tips for Getting the Most Out of Your Analysis

  • Run analyses regularly to track changes in your content strategy over time.
  • Pay special attention to the "Content Gaps and Opportunities" section for ideas on new content creation.
  • Use the "Actionable Recommendations" to prioritise your content marketing efforts.
  • Consider the "User Journey " insights when planning your site's content and funnel strategy.
  • Remember that while comprehensive, this analysis is based on sitemap data. Combine these insights with user behaviour data and engagement metrics for a full picture.

Troubleshooting

  • If the analysis fails, ensure your selected sitemap is accessible and up-to-date.
  • For very large websites with extensive content, the analysis might take longer. Be patient and allow the process to complete.
  • If you encounter persistent issues, check that your sitemap accurately reflects your current content structure.

Remember, this tool is designed to give you an overview of your website's content marketing potential based on its structure. It's great for understanding content organisation, identifying SEO opportunities, and planning your content strategy. Always respect the website's terms of service and robots.txt file when using this information.


The Content Marketing Analysis tool is most powerful when used as part of a comprehensive content strategy. Use these insights to guide your decisions on content creation, SEO optimisation, and user experience improvements, while also considering other factors like audience engagement, conversion rates, and broader marketing objectives.

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